Tag Archives: campus recruiting
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Employers, graduate and professional schools, and other organizations looking to increase applicants can reach college students where they work.
Use College Marketing to Reach College Students Where they Work
Reach College Students on the Job
A great way for recruiters to reach their target audience is by advertising to students at work. Most colleges offer some form of work study for qualifying students on campus. On-campus employers tend to give preference to student applicants applying for work-study programs in their field. For example, preference is often given to a biology major for an assistant biologist position.
In the aftermath of—or arguably still in—the greatest economic downturn since the Great Depression, college advertising is presented with both challenges and opportunities.
The challenges that our current economic climate presents to youth marketing (marketing in general, for that matter) are fairly obvious: reduced sales result in reduced ad budgets for many companies, while others go out of business entirely, and even those staying afloat look for ways to trim expenses.
But because students expecting to graduate in this environment are fearful (rightfully so) of finding good, career-track jobs (according to a recent survey, only 51 percent of college grads were working full-time), this paradoxically presents some interesting college advertising opportunities.