Tag Archives: campus posters

College Student Back-To-School Marketing Opportunities

Back-to-School Advertising | Marketing to Students image

Back-to-school advertising, during the early fall semester, can increase brand awareness and allow your company to form positive bonds with incoming students, as well as marketing to students looking for change and excitement.

Advertising to students at the beginning or near the start of the fall semester is imperative. This is a time when many students are making a lot of purchases, including clothing, technology, furniture, school supplies, household items, and media. The beginning of the fall semester represents a new year and is an exciting time for college students.

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Posted in Back to School/Orientation, College Advertising/College Marketing, On Campus Advertising | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

3 Key Ways to Succeed at College Marketing to College Students on Campus

3 Key Ways to Succeed at College Marketing to College Students on Campus

Reaching the college market can be an easy process when combined with the right partner. Here is how combining 3 different advertising approaches simultaneously can really capture college students’ attention.

There is a lot of noise on college campuses. Many companies are trying to outdo each other in finding ways to really make the best impact in engaging this audience, as they can turn into lifelong customer if the relationship begins the right way. However, in the face of ever changing technology, the core programs where college marketing began still remain strong and effective.

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Posted in Brand Awareness, College Advertising/College Marketing, Dorm Room Advertising, Out of Home | Tagged , , , , , , , | Leave a comment

Paper Advertising—Posters vs. Handouts, Part I

College Poster Advertising On Campus

On-campus paper advertising typically employs posters, handouts, or a combination thereof. While ideal coverage would dictate the use of both methods, a choice between the two must sometimes be made; I’ll weigh the relative merits of each.

Despite increasing use of electronic forms of information dissemination, paper advertisements remain one of the best college advertising solutions. This is true for several reasons: 1) Most college campuses offer numerous locations where such material can be posted or distributed; 2) Physical advertisements can’t simply be blocked like electronic ones can; and 3) Students, who are already familiar with the layout of their school, can be employed to distribute the posters or handouts at low cost.

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Posted in On Campus Advertising, Print Advertising | Tagged , , , , , , , , , , , , , , | 1 Comment

Popeyes ‘Rip’n Chik’n’ Plug-in Campaign Perfect for College Marketing

use college marketing to promote downloads on campus

Popeyes Chicken has rereleased a unique Online Plug-in campaign that would hit a homerun with a college marketing element if introduced properly to college students. Learn how to use college marketing to promote downloads.

I recently read an article published on MediaPost by Tyler Loechner, Popeyes Re-releas’n “Rip’n Chick’n” With Interactive Plug-In, which details a new digital ‘Plug-in’ application as described below:

Users go to the landing page to get the plug-in. From there, they can drag a button onto their bookmark bar — for free — and begin browsing Web sites normally. If the user wants to “rip” the site they are on, all they have to do is press the button on their bookmark bar, and every “-ing” on their current page will be replaced with an ‘n.

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How To Differentiate Between a ‘Like’ and a ‘Fan’ in College Marketing

Differentiate Between a ‘Like’ and a ‘Fan’ in College Marketing

Brands often times attempt to engage college student through ‘Likes’ and feel that they have accomplished their objectives in college marketing if they achieve a certain quantity. Unfortunately, there is a bit more to it. Learn how to differentiate between a ‘Like’ and a ‘Fan’ in college marketing.

Corporate marketers and brands attempting to engage the college market through social media and Facebook are still in the process of understanding this new and emerging medium and how to use it to convert college students into customers through engagement.  The main problem is that many companies identify their objective in their college marketing plan as to acquire as many ‘Likes’ as possible via Facebook Marketing and then feel as though the mission is accomplished, if they achieve this goal.

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Posted in Social Media Marketing/Digital | Tagged , , , , , , , , , , , , , , , , , | Leave a comment