Tag Archives: campus marketing

Capitalizing on College Sports

Youth Marketing Capitalizing on College Sports

It’s no secret that college athletics equals big money—the Texas Longhorns took in over $150 million in the 2010-11 season—[1]and youth marketing should glom onto this by capitalizing on college sports.

College sports programs, especially football teams, bring in huge amounts of cash and inspire great loyalties and rivalries—in some regions, college football fans seem more like fanatics. And wherever passions run high, college marketing is given good leverage. By tailoring advertising strategies to reference and capitalize on preexisting regional sports loyalties and emotions, youth advertisers stand to easily capture students’ attention.

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College Marketing Tips for Student Agents, Part 1

College Marketing Tips for Student Agents, Part 1

Based on my personal experience, I’d like to offer some college marketing tips for student agents involved in campus marketing and postering.

Although college marketing plans delegated to student agents may seem relatively simple—hang posters, distribute handouts, take surveys—I’ve employed a few strategies to make these tasks easier, more efficient, and less disruptive.

College Posters

  • Use a heavy-duty stapler rather than tacks, tape, or an office stapler. For $20 or less, you can purchase one in the hardware section of stores like Wal-Mart. It’s faster and more secure than other options for affixing college marketing posters.
  • Be respectful of people and places in the buildings. Remember that classes may be ongoing, even early or late in the day. And avoid bulletin boards on floors devoted to faculty offices—they usually belong to professors and aren’t intended for youth advertising.
  • Pay attention to where you’re posting. Some college boards are earmarked for marketing and listings, while others are reserved for departmental purposes. Chances are, if you see a board without any ads, “for sale” posters, or the like, it isn’t for campus marketing.
  • Work in a team. If you have a friend who’s willing to work with you, it saves time to have one person hanging the college marketing posters while the other person stands ready to take the picture.
  • Do not attach more than one youth marketing poster to a given bulletin board. It looks bad and some schools have policies against it. Also, try to avoid posting over other people’s flyers if at all possible.
  • Develop a college marketing plan beforehand based on campus layout. If you’re targeting certain departments, find out where their buildings are and decide on the best route. Or, if the campus posters are for general distribution, go to the locations with the most postering opportunities.

By following these college marketing tips, student marketing agents can complete their projects more quickly and easily, all without raising the ire of faculty members, custodians, or fellow students.



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Speculating About the Future of College Marketing, Part I

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While science fiction is typically dismissed as just that—fiction—many technologies that we now take for granted were first imagined in this genre, sometimes even spurring their invention. Likewise, sci-fi visions of future college marketing strategies may soon become commonplace practices, and it always pays to be ahead of the curve.  

The combination of creative imagination and at least low-level scientific expertise evinced by sci-fi readers and writers makes them especially suited to speculating about the future. In fact, the U.S. Department of Homeland Security and other government agencies employ a group of sci-fi writers called SIGMA to work up various scenarios and futuristic solutions that might seem fantastic or outrageous to ordinary bureaucrats.[1]

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College Marketing: Why Target College Students?

target college students image

Why target college students? In some cases the obvious answer might be that the client’s product or service is tailored to them—but there are other reasons why this demographic should be in youth advertisers’ sights.

It’s important to examine the more complicated answers to this question in order to formulate effective college marketing strategies; especially since the demographic has changed so much over the last few decades. Undergraduate college education has become available to a wider population, creating both new opportunities and unprecedented problems.

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College Advertising Can Help Increase Support for Causes

College Advertising Can Help Increase Support for Causes

Marketing on college campuses can help your organization gain exposure and draw new supporters to your cause.

I often here college students say that they want to make a difference in the world, however, when asked how they would like to contribute, many are unsure. This is not because they are uninterested, but rather the ideas seem too monumental for one person to make a difference. They have been focusing on the issues abstractly and not thinking about ways in which to combat the problem or contribute to the cause.

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