Tag Archives: campus marketing
It’s no secret that college athletics equals big money—the Texas Longhorns took in over $150 million in the 2010-11 season—and youth marketing should glom onto this by capitalizing on college sports.
College sports programs, especially football teams, bring in huge amounts of cash and inspire great loyalties and rivalries—in some regions, college football fans seem more like fanatics. And wherever passions run high, college marketing is given good leverage. By tailoring advertising strategies to reference and capitalize on preexisting regional sports loyalties and emotions, youth advertisers stand to easily capture students’ attention.
Based on my personal experience, I’d like to offer some college marketing tips for student agents involved in campus marketing and postering.
Although college marketing plans delegated to student agents may seem relatively simple—hang posters, distribute handouts, take surveys—I’ve employed a few strategies to make these tasks easier, more efficient, and less disruptive.
- Use a heavy-duty stapler rather than tacks, tape, or an office stapler. For $20 or less, you can purchase one in the hardware section of stores like Wal-Mart. It’s faster and more secure than other options for affixing college marketing posters.
- Be respectful of people and places in the buildings. Remember that classes may be ongoing, even early or late in the day. And avoid bulletin boards on floors devoted to faculty offices—they usually belong to professors and aren’t intended for youth advertising.
- Pay attention to where you’re posting. Some college boards are earmarked for marketing and listings, while others are reserved for departmental purposes. Chances are, if you see a board without any ads, “for sale” posters, or the like, it isn’t for campus marketing.
- Work in a team. If you have a friend who’s willing to work with you, it saves time to have one person hanging the college marketing posters while the other person stands ready to take the picture.
- Do not attach more than one youth marketing poster to a given bulletin board. It looks bad and some schools have policies against it. Also, try to avoid posting over other people’s flyers if at all possible.
- Develop a college marketing plan beforehand based on campus layout. If you’re targeting certain departments, find out where their buildings are and decide on the best route. Or, if the campus posters are for general distribution, go to the locations with the most postering opportunities.
By following these college marketing tips, student marketing agents can complete their projects more quickly and easily, all without raising the ire of faculty members, custodians, or fellow students.
Why target college students? In some cases the obvious answer might be that the client’s product or service is tailored to them—but there are other reasons why this demographic should be in youth advertisers’ sights.
It’s important to examine the more complicated answers to this question in order to formulate effective college marketing strategies; especially since the demographic has changed so much over the last few decades. Undergraduate college education has become available to a wider population, creating both new opportunities and unprecedented problems.