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College consumers are an important target market for telecommunications companies. Learn about college advertising for telecommunications companies and why the college market is such a lucrative demographic.
Why Telecommunications Companies Should Advertise to College Students
The college market is a very lucrative target market for telecommunication companies for several reasons. College students, especially college freshmen, are moving away from home for the first time. This is a critical time for telecommunications companies to reach incoming students and capture their attention before brand loyalties have been established.
Providing college students with an incentive to act is an essential college marketing strategy.
College students tend to live in the moment and are highly influenced by their desire to have fun, balanced with their love for a good deal. It is of upmost importance when advertising to students to come up with a college marketing strategy that is eye catching, direct, and provides students with an incentive.
If your company wants to capture this key demographic (18-29 year olds) and expand its customer base, collegiate marketing is the answer. One highly effective way of reaching college students is by providing them with a coupon to your place of business. This gives them an incentive to take action and leaves them satisfied on two fronts: they are happy they received a deal and they are happy with the product/service.
One way of reaching college students is through cause marketing. Appeal to college students using emotional triggers, as well as factual statistics.
College students are highly aware of societal problems and global issues, as they’re learning and discussing them in their classes. They love to get behind causes and advocate progress and they’re willing to support companies that contribute to causes they believe in. However, college students are an inquisitive bunch; they don’t blindly believe claims, nor blindly support organizations. They will question and research how active your company is with an organization and they want the claims to be substantiated.
Mobile phone use is on the rise across multiple demographics including college students which is why your websites must fit the trend to maximize your college marketing plan.
I don’t think anyone can argue with the notion that smartphone usage is up and with more sophisticated smartphones coming out every year, the trend seems to indicate that more people will be smartphone users in the years to come as they turn in their old phones and acquire new ones. The college market is no different in terms of smartphone usage trending upward and considering the college demographic, 18-22 year olds, is particularly tech savvy, I believe it’s a safe bet to make that assumption.
Many companies struggle in building and presenting their college marketing strategy to college students, but they should take a look at how NASCAR nailed their college marketing strategy.
Many companies know that college marketing can be very lucrative if done correctly and presented to college students in a creative way. The problem lies in how to go about taking on this challenge. Many companies try to take the easy way out in pursuing college Facebook marketing through the paid ads or simply doing a massive and overpriced college newspaper ad campaign.
For those companies interested in a great case study that outlines a very simply yet effective college marketing strategy, they should look no further than the David Goetzl’s Media Post article, NASCAR Pushes College Marketing Efforts. Let’s examine a few of the points that NASCAR implemented into the college marketing plan: