Tag Archives: buzz
Reaching college students on campus is easy if brands use engaging marketing approaches.
College campuses are unique in so far as they have a high concentration of 18 to 24 year olds gathered in a relatively small, compact space. College campuses are also designed with pedestrians in mind. Most students navigate campus on foot, even those with cars, for the convenience factor. Everything is logically organized and arranged to meet pedestrians’ demands. These are great advantages for brands wanting to connect with and engage the college demographic.