Tag Archives: Brand Image

Don’t Make This College Marketing Mistake

Don't make this college marketing mistake

One of the biggest college marketing mistakes professionals and agencies make is believing that they understand the college market. Don’t make this college marketing mistake when advertising to students!

Why Marketing Professionals Believe They Understand the College Demographic

Oftentimes, marketers mistakenly believe they understand the college market. This can happen for a couple of reasons, the first being that they specialize in marketing to millennials. Millennials are a hot topic in marketing today and tons of research have been conducted on this niche market. However, the college demographic (18-24 year olds) is a specialized segment within this niche group and needs to be treated as such, as their desires, motivations, consumer behavior, and lifestyle habits vary greatly from other millennial groups.

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Posted in College Demographic, College Marketing Challenges/Mistakes | Tagged , , , , , , , , , , , , , , , | 1 Comment

Generate Brand Awareness On Campus

Generate Brand Awareness On Campus

Learn how to generate brand awareness on campus and reinforce your brand image with consistent brand messaging across marketing channels.

How to Generate Brand Awareness On Campus

1. Develop Consistent Brand Messaging Across Marketing Channels

Before you employ an on campus advertising campaign, you must develop a story or brand message that will resonate across marketing channels. This message needs to be consistent visually, as well as thematically. You want people to quickly look at a company ad or image and immediately associate it with your brand. This consistency will greatly enhance your ability to generate brand awareness on campus quickly and effectively.

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Posted in Brand Awareness, College Advertising/College Marketing, Multi-Media Marketing, Print Advertising, QR Code Advertising | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

How to Use College Marketing Strategies to Help Promote Your Company’s Image

How to Use College Marketing Strategies to Help Promote Your Company’s Image

Engaging with students in different fund raising techniques—while participating in college marketing— will help foster a bond between your company and the students, creating loyal customers.

Many organizations and student clubs are funded solely by the members or rely on various fund raising techniques to stay afloat. Usually the groups are for a good cause, such as Relay for Life (cancer research), Habitat for Humanity (building affordable housing), Amnesty International (protecting human rights), or environmental clubs. Others organizations cater to students’ interests. Either way, contributing in a small way to these student organizations will help build your company’s image and reputation.

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Posted in Brand Awareness, Cause Marketing, Company Image | Tagged , , , , , , , , , , , | Leave a comment