Tag Archives: brand awareness on campus
Sidewalk chalk advertising is a cost-effective way to get your ad in front of students and build brand awareness on college campuses.
3 Reasons Why Brands Should Utilize Chalk Ads when Advertising to Students
1. College Campuses Have a High Concentration of Foot Traffic
Colleges and universities are designed for pedestrians and walking is the main way students get around. Campus sidewalks are filled with students, as students walk between classes or head to the dining hall for lunch. College sporting events also draw large crowds of pedestrian traffic to campuses. All this foot traffic, makes sidewalk chalk ads a great way to increase brand awareness on campus!
Building brand awareness on campus is an essential college advertising strategy. In the third and final part of this series we’re going to explore 3 college advertising brand awareness programs and why they work. If you’re not caught up on the series, check out part 1 and part 2.
Effective College Advertising Brand Awareness Programs Part 3
7. College Poster Advertising
College poster advertising is where poster ads are placed on campus bulletin boards in prominent locations at select universities and colleges. Poster advertising can be broad in scope, generating brand awareness throughout the entire campus, or it can be highly targeted, placing posters ads in hard science classrooms.
Here’s a list of the 5 most popular college advertising blog posts on College Marketing INsider from 2014:
1. 2 Millennial Marketing Strategies for Multi-Generational Marketing
Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce. Explore 2 millennial marketing strategies for multi-generational marketing here.
2. College and Metro Area Marketing: Get Bold with Print