Tag Archives: brand ambassadors

8 College Tailgate Marketing Event Ideas

8 College Tailgate Marketing Event Ideas

Want to reach 49 million college football attendees at the biggest games of the year? Explore 8 college tailgate marketing event ideas and learn how brands can create interactive game day experiences for fans.

8 College Tailgate Marketing Event Ideas

1. Set Up Branded Tailgate Tents with Sample Giveaways

branded-tailgate-tents-with-sample-giveaways

Have a product college students will love? Consider setting up branded tents in popular tailgating areas and giving away free samples. College students will happily take free items, especially if they contribute to the game day experience in some way.

2. Launch Mobile Bus Tailgating Tours

College Mobile Bus Tailgating Tours

Mobile bus tailgating tours allow brands to create a memorable experience for tailgate attendees. With mobile tours, brands have the opportunity to engage customers face to face and have two-way conversations with customers. Brands can have hands-on product demonstrations, as well as social and digital contests to keep the communication going after the bus leaves.

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Posted in College Event Marketing, College Football, Sporting Events | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How Lingerie Companies Can Win Over College Students This Valentine’s Day

Host Sorority Lingerie Parties Leading Up to Valentine’s Day

Learn how lingerie companies can win over college students this Valentine’s Day with fun on campus events and visual gift guides.

How Lingerie Companies Can Win Over College Students This Valentine’s Day

1. Host Sorority Lingerie Parties Leading Up to Valentine’s Day

Sorority members have huge influence on campus and can quickly launch a brand to success via word of mouth and peer-to-peer recommendations. Kim Bhasin explains in her article, Win the Sorority Girl, Win the American Wardrobe, the influential power sororities have: Once one sorority picks up on a brand, it can spread from person to person like a scandalous secret, infiltrating one house after the other until every sorority in the country knows about it.

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Posted in Advertising On College Campuses, College Advertising, College Event Marketing, Dorm Room Advertising, Fashion, Fraternity and Sorority, Peer to Peer, Social Influence, Special Events | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Build Brand Awareness with College Football Marketing

college football marketing student brand ambassadors

College football marketing provides tremendous branding opportunities for companies looking to reach the college crowd. Explore college football marketing strategies that don’t break the bank and are accessible to both big and small companies.

Low-Cost Options for College Football Marketing

  1. Use College Street Teams to Pass Out Promotional Materials

Brand ambassadors are an excellent way to get your promotional ads into the hands of football game attendees. They can pass out call-to-action coupons, samples, or promotional flyers to attendees as they enter and exit the arena. If you want to target college students specifically, you can hire students to pass out swag in the student section of the stands. This is a fun, interactive way of reaching fans and raising awareness for your brand.

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Posted in Brand Ambassadors, Branding, College Football, Marketing an Experience, Peer to Peer, Sporting Events | Tagged , , , , , , , , , | 1 Comment

Why Use College Marketing Representatives Part 1

Why use college marketing representatives

The Difference Between Brand Ambassadors and College Marketing Representatives

There is a big difference between a brand ambassador and a student brand ambassador also known as a college marketing representative. A brand ambassador is hired by a company or an event marketing agency to help promote products, raise awareness, and excite consumers about a particular brand or product. They represent the brand and interact with potential customers, oftentimes giving away free swag or promotional materials. They must be outgoing, friendly, and knowledgeable about the product or service they’re promoting and engage consumers in a fun, memorable way.

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Posted in Brand Ambassadors, College Marketing, Student Agents | Tagged , , , , , , , , , , , | 1 Comment

Use College Marketing to Reach College Students Where they Live

Dorm Room Advertising

College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Reach college students where they live by advertising in dorm rooms, dining halls, and around campus.

Use College Marketing to Reach College Students Where they Live

1. Use College Marketing to Reach College Students in Dorms

Advertising in Dorms Reach College Students in Dorms Dorm Room Advertising College Students

Dorm room advertising is a great way to bring your ad into college students’ homes. According to Collegebound Network, 40 percent of full-time students at public colleges live on campus and 64 percent of full-time students at private colleges live on campus. Some colleges require students to live on campus for a portion of their collegiate career. For example, Williams College only allows select seniors to live off campus, all other students must live on campus. This shows the huge opportunity dorm room advertising offers brands!

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Posted in Back to School, College Advertising, College Event Marketing, College Marketing, Dorm Room Advertising, On Campus Advertising, Orientation, Posters, Flyers and Table Tents | Tagged , , , , , , , | 5 Comments

Use College Marketing to Reach College Students Where they Study

Use College Marketing to Reach College Students

College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Student brand ambassadors have access to all areas on campus granted to students and can deliver your ad into the hands of college students.

Use College Marketing to Reach College Students Where they Study

Reach Students with Classroom Announcements Advertise to Students in Classrooms

1. Reach Students with Classroom Announcements

Classroom announcements are an excellent way to reach a large group of college students because you have a captive audience of targeted students. This means you can deliver your message to a receptive crowd and not waste advertising dollars. Classroom announcements are approved by the professor beforehand, which gives the brand/program credibility because the professor deems it worthy of an announcement.

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Posted in Advertising to Students, Cafe Marketing, College Advertising, College Marketing, Dorm Room Advertising, Java Sleeve Advertising, On Campus Advertising, Posters, Flyers and Table Tents, Target Marketing | Tagged , , , , , , , | 3 Comments

Encourage App Downloads with College Marketing

Encourage App Downloads with College Marketing

Use highly-networked brand ambassadors to promote your app on social media channels and encourage app downloads with college marketing.

In my last blog post, I explored ways app developers can use college marketing to increase app downloads on college campuses. In this blog post, I will explore ways to encourage app downloads with college marketing from an online and social media perspective, using key influencers.

Social media marketing is a great way to reach college students online. But, unlike banner ads and paid advertising, you must develop a social media marketing strategy that will influence, engage, and encourage students to download your app. This can be achieved by using highly-connected student brand ambassadors to engage with their peers, professors, targeted groups, and page administrators to effectively promote your app to interested groups and individuals.

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Posted in Apps, Campaign Tracking, College Marketing, Digital Marketing, Technology | Tagged , , , , , , , , , , , , | 2 Comments

3 Innovative Back-to-College Marketing Ideas

innovative back-to-college marketing ideas image

3 Innovative Back-to-College Marketing Ideas

This blog post will explore 3 innovative back-to-college marketing ideas that will make your brand stand out among competitors and leave an impression on incoming college students.  

1. Use Upperclassmen Influencers

One excellent back-to-college marketing idea is to use upperclassmen to engage with freshmen students at orientation. Starting college for the first time is a major life changing event. Students beginning their transition into college are brimming with anticipation, hope, excitement, nervousness, and fear. Upperclassmen can alleviate some of their worries, show them the ins-and-outs of college life, and promote your company in a authentic meaningful way.

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Posted in Back to School, College Advertising, generate buzz, On Campus Advertising, Orientation, Stair Advertising | Tagged , , , , , , , , , , | 4 Comments

Advertise to College Students During Campus Market Days

Campus Market Days image

Want to inform college students about your company and product? Campus market days are a fun and affordable way to reach the college market.

Almost every University around the nation has some form of market day on campus. A campus market day is where various university organizations like clubs, fraternities and sororities, as well as various market vendors come to promote their product, company, or organization.

This can create quite a buzz on campus; many students look forward to campus market days and like to discuss the upcoming events with one another. The use of market days builds an effective viral word of mouth marketing strategy and can create a lot of hype and excitement on campus. At Florida State University there is a campus market day at the Oglesby Union (the student union on campus) every Wednesday. Many vendors are present and it’s a great way to catch the attention of passing students.

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Posted in College Advertising, College Event Marketing, generate buzz, On Campus Advertising, Posters, Flyers and Table Tents | Tagged , , , , , , , | Leave a comment

Capturing College Students’ Votes and Why it Matters

Capturing College Students’ Votes and Why it Matters

Politicians should focus their attention on capturing college students’ votes as this demographic represents huge untapped potential.

Increasing voter turnout among the youth could change the course of an election. In 2012, the youth demographic (18-29) comprised up to 21% of the eligible voter population.[1] Typically, half of the eligible voters in this demographic decline to participate. What this number represents is potential—huge untapped potential.

If you are a politician trying to increase your votes in a local, state, or national election, consider capturing college students’ votes. Studies show that young people who are contacted by an organization or a campaign are more likely to vote.[2] In an election you need all the votes you can muster. In order to get the upper hand over your fellow politicians, it is important to target the college demographic.

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Posted in Advertising On College Campuses, Back to School, College Advertising | Tagged , , , , , , , , , , , | Comments Off on Capturing College Students’ Votes and Why it Matters