Tag Archives: athletic marketing
College football games attract big crowds! Advertise to students during these high-traffic events for a high return on investment.
There’s no denying that college football attracts huge crowds. Last year, nearly 50.3 million people attended NCAA football games. That’s a lot of people attending college football games and represents huge marketing potential. When most companies think of advertising at college football games, they think of sponsorship opportunities, in-stadium signage, aerial advertising, and video scoreboard ads. While these types of ads are highly visible, they are also highly competitive and extremely expensive. However, there are other ways to advertise to students at college football games that are low-cost, high return investments.
It’s no secret that college athletics equals big money—the Texas Longhorns took in over $150 million in the 2010-11 season—and youth marketing should glom onto this by capitalizing on college sports.
College sports programs, especially football teams, bring in huge amounts of cash and inspire great loyalties and rivalries—in some regions, college football fans seem more like fanatics. And wherever passions run high, college marketing is given good leverage. By tailoring advertising strategies to reference and capitalize on preexisting regional sports loyalties and emotions, youth advertisers stand to easily capture students’ attention.