Tag Archives: app engagement

Use College Marketing to Increase App Downloads

Use College Marketing to Increase App Downloads

Develop and implement a mobile app user-acquisition campaign on college campuses. Use college marketing to increase app downloads and encourage app engagement.

College students love mobile apps and are always looking for new apps that help them in some way. They are particularly receptive to apps that fulfill a need, want, or desire. For example, an app that helps college students study and prepare for graduate and professional school exams or an app that allows students to connect with far-away family and friends. If your app appeals to college students, you should develop and implement a mobile app user-acquisition campaign on college campuses.

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Posted in Apps, College Advertising/College Marketing, College Event Marketing/Experiential | Tagged , , , , , , , , , , , , , | 2 Comments

College Advertising: Create an Event or Contest that College Students can Truly Experience

College Advertising Create an Event or Contest that College Students can Truly Experience

College students need a reason to stay connected on your social media sites; simple sweepstakes—though great for accruing followers—will not suffice in reaching college students.

A recent Adweek article, Social Media Reach Helps, but Quality Counts More, states that “while having a large following on Facebook theoretically increases a brand’s reach, big numbers alone won’t build a brand.”[1] This is especially true among the college demographic, as they require constant engagement that they find valuable.

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Posted in Brand Awareness, College Event Marketing/Experiential, Social Media Marketing/Digital | Tagged , , , , , , , , , , | Leave a comment