Tag Archives: alternate ad spaces

College Marketing: Beyond Posters, Alternate Ad Spaces on Campus, Part II

alternate ad spaces image

While college posters are a great youth marketing strategy, they can only saturate so many areas of campus—let’s look at ways to access some alternate ad spaces.

In the first installment of this series I discussed students’ living quarters and dining areas as possible alternate ad spaces, as well as offering some college marketing plans for exploiting them. What I like about those two categories is their distance from the more “academic” or “collegiate” spaces on campus—i.e., they aren’t places where students go exclusively to study or work, but primarily ones where they do the business of living. So let’s look at some more student hotspots that share this characteristic.

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Posted in College Advertising/College Marketing, On Campus Advertising, Out of Home | Tagged , , , , , , , , , | 2 Comments

College Marketing: Beyond Posters, Alternate Ad Spaces on Campus Part I

Alternate Ad Spaces image

While college posters are a great youth marketing strategy, they can only saturate so many areas of campus—let’s look at ways to access some alternate ad spaces.

Campus posters, college street teams, and event marketing are all excellent college advertising strategies, but they focus on people moving around select areas of campus, which means they can’t achieve complete saturation. Students might not pass by the right place, or an event could simply not pique their interest. So what are some ways to access different regions of campus in order to include more students?

Dorms and Student Apartment

Why not market to college students right where they live? Door hangers are an effective home advertising solution—easy to distribute, impossible to ignore, and cheap to produce (relative to larger posters). Student marketing agents can quickly affix hundreds to thousands of door hangers just by hitting several dorm buildings or student apartment complexes within a small geographical area. And since the advertisement is right on an individual’s front door, it gets guaranteed exposure, which can’t be said for most college marketing strategies. Also, unlike a poster, the hanger is theirs to keep, so including a coupon on it would be more feasible.

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Posted in Dorm Room Advertising, On Campus Advertising, Out of Home | Tagged , , , , , , , | 2 Comments