Tag Archives: advertising to students
Sidewalk chalk advertising is a cost-effective way to get your ad in front of students and build brand awareness on college campuses.
3 Reasons Why Brands Should Utilize Chalk Ads when Advertising to Students
1. College Campuses Have a High Concentration of Foot Traffic
Colleges and universities are designed for pedestrians and walking is the main way students get around. Campus sidewalks are filled with students, as students walk between classes or head to the dining hall for lunch. College sporting events also draw large crowds of pedestrian traffic to campuses. All this foot traffic, makes sidewalk chalk ads a great way to increase brand awareness on campus!
Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for car companies and discusses how the auto industry can appeal to college students.
This article continues the series on how car companies can successfully market to college students with ads that resonate and explores on-campus marketing techniques that work! Make sure you check out part 1, 2, and 3 of the series, if you haven’t already.
College Marketing Tips for Car Companies
6. Car Companies Should Stress Fuel Efficiency When Advertising to College Students
Fuel efficiency matters to college students. College students are budget conscious, and they don’t want to waste money on gas when they don’t have to. 26-year-old Josh Pettrey, voices a common concern many cash-strapped millennials feel, “Gas prices are up and down and I don’t have a ton of money that I can throw out on gas.”
Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for car manufacturers and discusses how the auto industry can appeal to college students.
This blog post, continues the series on how car manufacturers can appeal to the college crowd and provides additional college marketing tips and advice for auto brands. Check out part 1 and part 2, if you missed them.
College Marketing Tips for Car Manufacturers
6. Car Companies Should Market an Experience When Advertising to Students
Increasingly, college students and millennials value experiences over consumer goods and this attitude is reflected in their spending patterns, as well as their satisfaction levels when contemplating a purchase:
Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.
College Marketing Tips for Automakers
Be Honest and Transparent When Marketing to College Students
A major challenge automakers face when advertising to students is establishing trust. College students distrust traditional advertising and brand messaging. Steve Martin, Co-Creative Partner at Firefly Creative Company, expresses his concerns with marketing to millennials (college students are a subset of millennials): “They think marketing is lying. They don’t believe something just because it’s in the newspaper or on the internet. They’re very skeptical, therefore it’s important for a brand to be authentic or genuine.”
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Promote your brand at high-traffic events where college students go for entertainment, such as sporting events, fraternity and sorority gatherings, and music festivals.
Use College Marketing to Reach College Students Where they Play
Reach College Students at Sporting Events
Everyone knows that college sports play a prominent role in college students’ lives. In fact, some people decide where to go to college based on the school’s sports team. A student at Ohio State University says in the New York Times article, How Big-Time Sports Ate College Life, “It’s not something I usually admit to, that I applied to Ohio State 60 percent for the sports. But the more I do tell that to people, they’ll say it’s a big reason why they came, too.” This kind of loyalty and fandom only increases when they become students and are officially a part of the school community.
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Employers, graduate and professional schools, and other organizations looking to increase applicants can reach college students where they work.
Use College Marketing to Reach College Students Where they Work
Reach College Students on the Job
A great way for recruiters to reach their target audience is by advertising to students at work. Most colleges offer some form of work study for qualifying students on campus. On-campus employers tend to give preference to student applicants applying for work-study programs in their field. For example, preference is often given to a biology major for an assistant biologist position.
College newspaper advertising delivers your ad into the hands of students.
One of the most efficient and effective ways of reaching college students is through their college newspaper. It is the most widespread publication on campus, specifically catering to students. It contains the latest news, activities, and events pertaining to students and their school. If your company is pursuing college marketing ideas, college newspaper advertising should be high on the list.
By advertising in college newspapers throughout the country, your ad will be seen by the youth nationwide. This can be key in increasing sales and making your brand known throughout the youth market. This is a great way of marketing to the youth because it is a medium they love to partake in. College newspapers allow students to stay connected with their school and their community, and they students reading their campus newspapers.
Advertising to students using a mixed marketing approach will lead to success.
1. Campus Radio Stations
Reaching college students has never been easier than with campus radio advertisements. The reason college radio advertisements are a highly effective form of advertising is that it hones in on the student market and guarantees that your advertisement will reach college students’ ears. College students listen to their campus radio station when they want to hear about their school, community, NPR broadcasts, alternative music, lectures, and upcoming events. They are more willing to listen to radio commercials on a campus radio station because the commercials will be focused on advertising to students; hence the ads are more likely to appeal to them. Advertising to students via the campus radio, allows students to hear your advertisements whether they are in a car, off campus, or on campus. It allows for flexibility in student advertising; students don’t have to be at one particular location to see or hear your ad.
Knowing how college students think and act is crucial when developing a college marketing plan.
College students are a highly intelligent group of individuals that value creativity and change. They eagerly anticipate new forms of technology and are among the first to incorporate new technology into their lives. They also value their independence and don’t like to be told how to live and think. When advertising to students it’s essential that you understand them. You need to know how they think, live, and play, what mediums they choose to engage with and on what frequency, as well as what motivates them to act. Equally important is what forms of college advertising to avoid. If you can answer these questions, you can begin developing a solid college advertising strategy.