Tag Archives: advertising to college students

College Marketing Tips for Automakers Part 2

College marketing tips for automakers part 2

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.  

In my last blog, I wrote about three college marketing tips to help automakers successfully market to college students. In today’s blog, I would like to further explore college marketing tips for automakers and how auto brands can connect and engage with the college audience.

College Marketing Tips for Automakers

4. Automakers Should Inform and Engage When Marketing to College Students

Automakers inform and engage when marketing to college students

Today’s youth have grown up with the internet and feel very comfortable researching products and making purchases online. They love the convenience of shopping online and like how the whole process is on their terms. It’s a no-pressure environment that they are comfortable with.

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Potential Benefits of a College Marketing Strategy

Potential Benefits of a College Marketing Strategy

A Look at the Potential Benefits of a College Marketing Strategy

Companies need to thoroughly research their target demographic in order to develop an effective marketing strategy. If you understand your target consumer’s viewpoints and the way they think, you can do a better job of appealing to them. Using this knowledge, you can develop a college marketing strategy that focuses on their values and builds on their experience. Companies who appeal to college students can benefit in a number of ways. Of course, not all companies readily appeal to the college student demographic, but with research, creativity, and innovative marketing techniques you can gain attention with this lucrative target audience. When advertising to college students, you need a mutli-faceted strategy that is regularly measured and tweaked for optimum success.

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Transform Students’ Daily Coffee Habit Into a Memorable Consumer Experience

Advertising in Campus Coffee Shops | Café Marketing

Café marketing gives brands the chance to transform students’ daily coffee habit into a memorable consumer experience.

The Popularity of Coffee On Campus

Coffee plays an important role in college students’ lives. Forty percent of 18 to 24 year olds, the ages in which students typically attend college, drink coffee every day.[i]  This isn’t surprising giving the YOLO (you-only-live-once) and FOMO (fear-of-missing-out) mentality that is so prevalent among the youth. This coupled with the rising cost of college itself—the cost of undergraduate education is 12 times higher than it was a generation ago[ii]— and the stress of an increasingly competitive job market for college graduates, creates a high-octane environment where students feel the need to continually push themselves on very little sleep.

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2014 Most Popular College Advertising Blog Posts

Here’s a list of the 5 most popular college advertising blog posts on College Marketing INsider from 2014:

Millennial Marketing Strategies for Multi-Generational Marketing

1. 2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce. Explore 2 millennial marketing strategies for multi-generational marketing here.

Get Bold with Print: Sticky Note Marketing

2. College and Metro Area Marketing: Get Bold with Print

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Why Fitness Brands Should Advertise to College Students

Fitness Brands Should Advertise to College Students image

Why Fitness Brands Should Advertise to College Students?

College students are interested in leading healthy lifestyles and fitness brands can help them reach their goals and fuel their passions. Fitness brands should advertise to college students to develop brand loyalty and to set lifetime patterns in motion.

Opportunities abound for fitness brands looking to expand their college and youth consumer base.  Fitness brands should view college students as an ideal marketing segment for several reasons. First, they genuinely have an interest in fitness and health; unlike older demographics that oftentimes join gyms or alter their diets based on health-related problems or aging, college students and teens are pursuing healthy lifestyles on their own initiative. They’re taking proactive measures to improve their quality of life now.

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Marketing to College Students Using a Highly Effective College Marketing Strategy

Marketing to College Students Using a Highly Effective College Marketing Strategy

Advertising to college students using a multimedia approach will yield better results and lead to a more effective advertising campaign.

Lately, many businesses and organizations assume that smartphones are the best method of marketing to college students. However, you don’t want your company to have tunnel vision and neglect other college marketing ideas that are equally beneficial.

College text message advertising can be a great way of reaching college students. However, pairing text message advertising with varied forms of on-campus advertising will leave a more lasting impression.

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Common Mistakes Marketers Make When Advertising to College Students

Common Mistakes Marketers Make When Advertising to College Students

Here’s a list of 3 common mistakes marketers make when advertising to college students:

1. Thinking Digital Media is the Best Way to Reach College Students

While it’s true college students spend a great deal of time online, digital ads often get ignored. In fact, “82% of Americans ignore online ads . . . . The online ads Americans are most likely to ignore included: online banner ads (73%), followed by social media ads (62%), and search engine ads (59%).”[1] Online ads are so prevalent today that they don’t catch the attention of viewers.

2. Not Using Peer-to-Peer Marketing for Social Media Marketing Campaigns

College students are particularly adept at navigating the web and finding exactly what they’re looking for, while filtering out and ignoring ads that get in their way. If you want to use digital media to reach them, you need to think outside the box and come up with innovative ways to reach them online, such as peer-to-peer marketing. In fact, peer recommendations or peer posts related to products, carry significant weight among the college demographic. In fact, “68% of 18-to-34-year-old social media users surveyed were somewhat likely to make a purchase after seeing a friend’s post.”[2] This is much more effective than traditional social media marketing techniques.

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Use Humor as a Way to Advertise to College Students

Use Humor as a Way to Advertise to College Students

Humor can be an effective strategy to employ when trying to reach the college market.

College students love humor and they spend a lot of their free time finding outlets for laughter. Whether it’s from watching videos on YouTube or CollegeHumor, college students love watching humorous content. Comedy gives students a momentary distraction from all the stresses of day-to-day life. Between attending classes, studying, and worrying about their economic futures and rising tuition costs, college students have a lot on their minds. Humor provides them with a much needed escape—a momentary release from the all their worries and frustrations.

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5 Important Tips to Remember When Advertising to College Students

Advertising to College Students image

Utilize these 5 tips when advertising to college students for a successful college advertising campaign.

  1. Know the Demographic. This can be highly challenging because the youth and collegiate markets are constantly evolving with the input of new technology and media influences. Something that was popular and hip six months ago may no longer be in. So it is important when advertising to college students to make sure your ad is up to date.
  2. Utilize Smartphone Technology. Teenagers and college students use their cell phones more than any other demographic. It is important to remember this when advertising to college students.  Millennials want the option of using their smartphones to receive mobile coupons and text message advertising from stores. They also want to use their smartphones as a way to scan QR codes and barcodes, as well as a way to look up reviews of your company and product. Try to utilize smartphone technology in your next college advertising campaign.
  3. Use Facebook and Other Social Networking Sites. According to Digital Buzz Blog, “48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. . . .The core 18-24 year old segment is now growing the fastest at 74% year on year.” These statistics show how essential it is to use Facebook as a way of advertising to college students.
  4. Provide an Incentive. College students are more likely to try your product or visit your establishment if there is an incentive to do so. College students like to feel like they’re getting a good deal. Possible incentives include: providing coupons, having a discount day for college students, holding a contest, distributing product samples, or offering a free trial of your product or service.
  5. Create an Eye-catching Ad Focused on Them. College students will be more receptive to an ad if it is specifically created for their demographic. They’ll be more responsive to an ad picturing college students versus an ad picturing middle-aged adults. Keep the ad simple and to the point. It is better to be eye-catching and bold, than lengthy and obtuse.

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College Advertising: Attract Attention by Personalizing your Ad

Attract Attention by Personalizing Your Ad image

When developing a college advertising campaign, make sure to provide students with  a personalized brand experience by personalizing your ad. The youth value brands that resonate with them. 

Ad specificity is extremely important when targeting the youth. Trends can fall in and out of fashion in a matter of months. Knowing what is cool and marketing that image in your college advertising campaign can be very influential among this impressionable demographic. Cultivating and maintaining a hip image is very important to college students and teens. Why do you think so many young people actively post and upload selective photos of themselves on social networking sites? They are constructing a profile of themselves that they want the world to see–an image that shows they’re fun, attractive, stylish, trendy, and an all-around fashionable person.

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