Tag Archives: advertising to college students
Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.
In my last blog, I wrote about three college marketing tips to help automakers successfully market to college students. In today’s blog, I would like to further explore college marketing tips for automakers and how auto brands can connect and engage with the college audience.
College Marketing Tips for Automakers
4. Automakers Should Inform and Engage When Marketing to College Students
Today’s youth have grown up with the internet and feel very comfortable researching products and making purchases online. They love the convenience of shopping online and like how the whole process is on their terms. It’s a no-pressure environment that they are comfortable with.
Here’s a list of the 5 most popular college advertising blog posts on College Marketing INsider from 2014:
1. 2 Millennial Marketing Strategies for Multi-Generational Marketing
Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce. Explore 2 millennial marketing strategies for multi-generational marketing here.
2. College and Metro Area Marketing: Get Bold with Print
Why Fitness Brands Should Advertise to College Students?
College students are interested in leading healthy lifestyles and fitness brands can help them reach their goals and fuel their passions. Fitness brands should advertise to college students to develop brand loyalty and to set lifetime patterns in motion.
Opportunities abound for fitness brands looking to expand their college and youth consumer base. Fitness brands should view college students as an ideal marketing segment for several reasons. First, they genuinely have an interest in fitness and health; unlike older demographics that oftentimes join gyms or alter their diets based on health-related problems or aging, college students and teens are pursuing healthy lifestyles on their own initiative. They’re taking proactive measures to improve their quality of life now.
Humor can be an effective strategy to employ when trying to reach the college market.
College students love humor and they spend a lot of their free time finding outlets for laughter. Whether it’s from watching videos on YouTube or CollegeHumor, college students love watching humorous content. Comedy gives students a momentary distraction from all the stresses of day-to-day life. Between attending classes, studying, and worrying about their economic futures and rising tuition costs, college students have a lot on their minds. Humor provides them with a much needed escape—a momentary release from the all their worries and frustrations.