Tag Archives: Advertising on college campuses
Engage the on-the-go college consumer by advertising on college campuses using out-of-home advertising. This is a fun way to stimulate interest among students!
Traditional forms of advertising—print, broadcast, and digital—don’t typically resonate with college students. First, their changing media consumption habits away from network television to online streaming options—legal or illegal—limits the reach of traditional television commercials. This coupled with their busy lifestyle and their tendency to shy away from traditional advertising makes out-of-home advertising a good choice when reaching college students.
Many companies face college marketing challenges. Brands can surmount these obstacles by delivering authentic ads to students using the resources and expertise of a reputable college marketing agency.
At a glance, college marketing is a relatively straightforward concept: brands promoting their products or services to college students. In practice, however, college marketing is a difficult endeavor.
The college demographic is increasingly distrustful of corporations and institutions. This is not surprising, given the fact they’re living in uncertain times and face economic challenges ahead; they can’t even be certain that the degrees they’re pursuing will help them gain careers in their field of study and the recent government shutdown only heightened their insecurities about the future.
Break college advertising barriers with P2P marketing. College students value P2P recommendations and are more willing to listen to a peer promoting a company, than to a brand promoting itself.
Start Conversations With P2P Marketing
P2P marketing is excellent way to start conversations with college students and foster brand interest. Colleges are tight-knit communities and students who attend them take pride in their university and share a common bond with other attendees. Every college has a language of its own, from college football chants to unique traditions, and these shared experiences bring students together.
Advertising on college campuses during orientation can help familiarize students with your company or product and help build your clientele base.
Most colleges require a student orientation upon admission to their university. The point of orientation is to help students who are moving from a new place, leaving home, and/or beginning college courses for the first time transition to their new environment. Orientation allows incoming students to familiarize themselves with the campus, meet faculty members, register for classes, and bond with their peers.
Summer advertising is a great way of reaching college students and incoming students, as colleges are less crowded and students have fewer distractions.
Summer, contrary to expectations, is an excellent time to begin a college advertising campaign. Though fewer students enroll in summer sessions, the number of students electing to attend summer classes is rapidly increasing. The summer mentality is quickly changing and colleges nationwide are adapting their programs to meet students’ needs. Dennis Nunes, head of the summer program at St. Cloud University, discusses this trend in behavior: “More students are using summer simply as another semester.” Donna Shea, director of Boston University’s summer program, expresses a similar belief: “Education is a year-round activity . . . . It’s now part of the whole educational package. They’re not taking summers off as they used to do.”
Learn how to successfully promote ski resorts using movies and images. Video clips and movies can capture the excitement and energy of skiing, captivating students in a matter of seconds. Incorporating them into your college marketing plan will generate interest among students and create buzz on campus.
Visual elements are increasingly important when it comes to college marketing, as the youth increasingly engage with technological devices and social media platforms, many of which are highly visualized. When researching how to do something, most students turn to YouTube for advice, as the videos allow viewers to understand the instructions in a more concrete way than text alone. Videos have the power to transport a person to a place and time. This leads to a more active form of advertising, as it require viewers to watch and engage with the material.
Advertising youth to college students is an effective marketing approach. Develop a college marketing strategy that embraces the notion of living in the moment and celebrates youthfulness.
Youth References in Pop Music
The youth tend to believe they are invincible; that they will stay young forever and that old age is far away. College students—though still part of the youth demographic—begin to recognize that aging is inevitable. They embrace the idea of living in the moment as a way to combat their fear of aging and to make the most out of their youthful years. Ke$ha’s song “Die Young” takes this idea of embracing life to the fullest and runs with it:
College students have the desire to travel; study abroad programs should utilize on-campus marketing techniques to build on these dreams, highlighting the worthwhile nature of studying abroad.
College students love to travel and will eagerly jump at the opportunity to go on a vacation or travel abroad. They eagerly seek adventure, from a cruise to the Bahamas to a trek in the Amazon rainforest. They want the thrill and excitement of experiencing a new place and culture; the destination hardly matters. College students also value the knowledge they will gain from participating in a study abroad program, whether it be acquiring language skills, engaging in local customs, or learning about the history, politics, and culture of a new place. Marketers should build on these dreams and desires, highlighting the worthwhile nature of studying abroad.