Tag Archives: advertising

Capturing College Students’ Votes and Why it Matters

Capturing College Students’ Votes and Why it Matters

Politicians should focus their attention on capturing college students’ votes as this demographic represents huge untapped potential.

Increasing voter turnout among the youth could change the course of an election. In 2012, the youth demographic (18-29) comprised up to 21% of the eligible voter population.[1] Typically, half of the eligible voters in this demographic decline to participate. What this number represents is potential—huge untapped potential.

If you are a politician trying to increase your votes in a local, state, or national election, consider capturing college students’ votes. Studies show that young people who are contacted by an organization or a campaign are more likely to vote.[2] In an election you need all the votes you can muster. In order to get the upper hand over your fellow politicians, it is important to target the college demographic.

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How to Use College Sporting Events in College Marketing: Part 2

How to Use College Sporting Events in College Marketing Part 2

College sporting events are a huge part of college students’ life and therefore should be taken advantage of when advertising for college students.

In my last blog “How to Use College Sporting Events as a Way to Advertise to Students: Part I”, I showed that college sporting events are an effective way to reach college students and that by linking your company on the side of the home team you will help create a positive connection with the students, creating a loyal customer base. In this blog I want to continue to explore different college advertising and marketing strategies using collegiate athletic events.

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How to Create a Loyal Customer Base through College Advertising On Campus

How to Create a Loyal Customer Base through College Advertising On Campus

Creating a student appreciation day or event and advertising it on college campuses is a great way to reach college students and create repeat customers.

College students like to be appreciated and when they find a company that respects them, it creates loyalty in the consumer. When a company has a college student appreciation day, it really can attract quite a following among college students. For Example, on Monday nights in Tallahassee Chic-fil-A has college night; all college students with a valid id can receive a free chicken sandwich with the purchase of any other menu item.

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Facebook is a Key Component to College Advertising on the Web

Facebook_Advertising_To_College_Students

Using Facebook as a tool to reach and advertise to college students may be a lucrative alternative to traditional print advertising in some cases.

According to the New York Times, “newspaper readership is declining, especially among college students.”  This isn’t very surprising with the rise of social media sites and online resources vying for college students’ time. Recent “studies show students are spending between six and 10 hours per week on Facebook.” What this means is that a new form of advertising is needed. Why stick with traditional print advertising, when readership of magazines and print media is on the decline?

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Get College Students Working for You for Successful College Marketing

Get College Students Working for You for Successful College Marketing

Want to find a cheap and easy way to reach college students? It’s easy let them advertise for you and create a viral word of mouth marketing campaign.

There are many different advertising strategies designed to target the college market, but one of the most effective ways to capture the youth market is by creating hype in a product. College students are constantly judging their peers and comparing themselves to one another.

Oftentimes what is cool is defined by the number of people participating, displaying, or talking about a given product, thing, or event. No one wants to be the lone one not participating or the last in the know. So if you could get a few people to think your product is worth having, the desire for the commodity could spread to a larger percentage of the student body. The use of visual aids in addition to a viral word of mouth marketing strategy is a perfect way to market to college students.

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The Psychology of QR Code Advertising in College Marketing

The Psychology of QR Code Advertising in College Marketing

QR code advertising is more than just an amped-up barcode for conveying complex information—its psychological connotations may be just as important as its utility.

The use of QR Codes—matrix barcodes with a large storage capacity compared to normal barcodes—in advertising has taken off because “it provides quick and effortless access to the brand’s website” when scanned with a smart phone. But don’t think the power of this marketing tool revolves only around convenience; deeper psychological factors are at play here too. I’d like to examine them through a college advertising lens.

Now there’s no doubt that a certain premium is placed on convenience and time-saving measures, especially in the youth market. If college students can simply scan a QR Code and reach the client’s Web site, so much the better. That saves them the effort of opening the browser on their phone and typing in a URL, which isn’t insignificant.

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