Tag Archives: advertisement

Pop Culture Tie-Ins, Present

Utilizing pop culture references, both past and present, may be one good way for collegiate marketers to capture the attention of media-saturated youths.

Continuing from my previous blog, in which I briefly examined some possibilities for youth marketing campaigns to tie-in popular culture references from the target group’s childhood, I will now discuss the present-day opportunities afforded companies interested in college advertising.

Thanks to the proliferation of computers and other electronics, as well as the rapid advances in technological hardware, popular culture today is a bigger treasure trove for youth marketing companies than ever before. College students are plugged into one gadget or another seemingly all the time, and this means that information spreads literally at the speed of light. Videos, memes, and all manner of content can go from unknown to popular around the globe practically overnight.

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Poster Advertising: What Works and What Doesn’t

College Poster Advertising

Use evocative, eye-catching images when engaging in college poster campaigns. The poster will capture students’ attention and generate brand awareness.

There’s a lot of advertising that takes place on a college campus. It makes sense, the majority of college students have recently left home and generally speaking have a lot of discretionary spending money. They want to have a good time and live the college experience, and they are willing to pay to make this happen.

That said college students are discerning about how they choose to spend their money. The other day I was on campus looking at one of the many campus bulletin boards and I was drawn in by a particular poster advertising an upcoming African dance, music, and fashion exhibition. Since I have no ties to African culture and no particular interest in dance, music, and fashion, I began to analyze why this particular poster caught my eye.

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