Tag Archives: advertise to college students
Check out NAM Youth Marketing’s top college marketing blog posts of 2016 by pageviews. Read the best college marketing ideas, strategies, and tips. Plus, a look into college advertising brand awareness programs that work.
Read Our Top College Marketing Blog Posts of 2016
1. 5 Experiential College Marketing Ideas that Work
Looking for new and exciting ways to market to college students? This blog post explores 5 experiential college marketing ideas and why they work. From mobile college marketing tours to lead generation campaigns, this blog will give you innovative ideas to reaching and engaging the lucrative college audience.
Geo-targeting delivers ads and coupons to the phones of tech savvy, on-the-go college students. Learn effective ways to advertise to college students using geo-targeting.
3 Effective Ways to Advertise to College Students Using Geo-Targeting
1. Use Real-Time Geo-Targeting to Advertise to Students
If you walk onto any college campus, you will see college students on their phones and many students claim they are addicted to their phones. A study conducted at Baylor University found that students spend 8 to 10 hours daily on their cell phones. This type of media usage means that advertisers must look into effective ways of reaching students through mobile advertising.
10 Reasons Snack Brands Should Advertise to College Students
- College students significantly influence the snack industry
The serious snacking habits of college students contributed heavily to the $18.5 billion worth of snack sales in US restaurants, vending machines, and mobile vendors that was expected last year.
- College students are willing to spend on snacks
Consumers between the ages of 18 and 24 spend the highest percentage of their income on snacks and non-alcoholic beverages.
- College students consume a lot of snacks
At least 35% of the meals eaten by Millennials aren’t meals at all, but snacks.
- A significant portion of college students snack daily
Four in 10 Millennials snack more than once daily, reports research firm Technomic.
Creating a student appreciation day or event and advertising it on college campuses is a great way to reach college students and create repeat customers.
College students like to be appreciated and when they find a company that respects them, it creates loyalty in the consumer. When a company has a college student appreciation day, it really can attract quite a following among college students. For Example, on Monday nights in Tallahassee Chic-fil-A has college night; all college students with a valid id can receive a free chicken sandwich with the purchase of any other menu item.
Though print media readership among college students is generally on the decline, college students still stay tuned and frequently read their college newspapers. They use their collegiate newspaper as a way to stay in touch with the activities on campus, as well as the achievements of their peers. It’s also a great way to find out what entertainment and events are going on in a given week. Many local businesses use college newspapers to advertise to college students about upcoming events and deals. For example, this week in FSView—Florida State’s College Newspaper—Mockingbird Café is advertising for Whiskey Wednesday, The Warehouse is advertising for Open Mic Night, and AJ’s is advertising for a Karaoke Dance Party. These are just a few of the advertisements in the newspaper. What college students like about this type of advertising is that it doesn’t feel like advertising, rather they see it as a helpful reminder of the cool stuff happening around town. Plus it’s on print which means they can cut out the calendar section of the newspaper and hang it on their fridge as a reminder of what’s going on—which many college students actually do.