Tag Archives: advertise to college students

Top College Marketing Blog Posts of 2016

Top College Marketing Blog Posts of 2016

Check out NAM Youth Marketing’s top college marketing blog posts of 2016 by pageviews. Read the best college marketing ideas, strategies, and tips. Plus, a look into college advertising brand awareness programs that work.

Read Our Top College Marketing Blog Posts of 2016

1. 5 Experiential College Marketing Ideas that Work 

5 Experiential College Marketing Ideas

Looking for new and exciting ways to market to college students? This blog post explores 5 experiential college marketing ideas and why they work. From mobile college marketing tours to lead generation campaigns, this blog will give you innovative ideas to reaching and engaging the lucrative college audience.

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Advertise to College Students Using Geo-Targeting

Advertise to College Students Using Geo-Targeting

Geo-targeting delivers ads and coupons to the phones of tech savvy, on-the-go college students. Learn effective ways to advertise to college students using geo-targeting.

3 Effective Ways to Advertise to College Students Using Geo-Targeting

1. Use Real-Time Geo-Targeting to Advertise to Students

If you walk onto any college campus, you will see college students on their phones and many students claim they are addicted to their phones. A study conducted at Baylor University found that students spend 8 to 10 hours daily on their cell phones. This type of media usage means that advertisers must look into effective ways of reaching students through mobile advertising.

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10 Reasons Snack Brands Should Advertise to College Students

10 Reasons Snack Brands Should Advertise to College Students

10 Reasons Snack Brands Should Advertise to College Students

  1. College students significantly influence the snack industry

The serious snacking habits of college students contributed heavily to the $18.5 billion worth of snack sales in US restaurants, vending machines, and mobile vendors that was expected last year.[1]

  1. College students are willing to spend on snacks

Consumers between the ages of 18 and 24 spend the highest percentage of their income on snacks and non-alcoholic beverages.[2]

  1. College students consume a lot of snacks

At least 35% of the meals eaten by Millennials aren’t meals at all, but snacks.[3]

  1. A significant portion of college students snack daily

Four in 10 Millennials snack more than once daily, reports research firm Technomic.[4]

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Posted in Advertising to Students, College Advertising, College Demographic, Food and Beverage, Millennials, Sampling Campaigns | Tagged , , , , , , , , , , , , | 1 Comment

How to Create a Loyal Customer Base through College Advertising On Campus

How to Create a Loyal Customer Base through College Advertising On Campus

Creating a student appreciation day or event and advertising it on college campuses is a great way to reach college students and create repeat customers.

College students like to be appreciated and when they find a company that respects them, it creates loyalty in the consumer. When a company has a college student appreciation day, it really can attract quite a following among college students. For Example, on Monday nights in Tallahassee Chic-fil-A has college night; all college students with a valid id can receive a free chicken sandwich with the purchase of any other menu item.

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Posted in Advertising On College Campuses, Advertising to Students, Building Value, College Advertising, Coupons, Exclusivity, Incentive, On Campus Advertising | Tagged , , , , , , , , , , | Leave a comment

Advertise to College Students via College Newspapers

college newspaper advertising

Use college newspapers as a way to reach the college market.

Though print media readership among college students is generally on the decline, college students still stay tuned and frequently read their college newspapers. They use their collegiate newspaper as a way to stay in touch with the activities on campus, as well as the achievements of their peers. It’s also a great way to find out what entertainment and events are going on in a given week. Many local businesses use college newspapers to advertise to college students about upcoming events and deals. For example, this week in FSView—Florida State’s College Newspaper—Mockingbird Café is advertising for Whiskey Wednesday, The Warehouse is advertising for Open Mic Night, and AJ’s is advertising for a Karaoke Dance Party. These are just a few of the advertisements in the newspaper. What college students like about this type of advertising is that it doesn’t feel like advertising, rather they see it as a helpful reminder of the cool stuff happening around town. Plus it’s on print which means they can cut out the calendar section of the newspaper and hang it on their fridge as a reminder of what’s going on—which many college students actually do.

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Reaching College Students Using Text message Advertising and Mobile Apps

Reaching College Students Using Text message Advertising

A great way to advertise to college students is to use text message advertising and mobile apps.

1. Text message advertising:

College students constantly have their cell phones on them, even when they are in class the majority admits to texting. According to “a new Ball State University text messaging has far eclipsed e-mail and instant messaging as college students’ favored way of staying in touch.” Texting is a quick and easy way to communicate and since it is their favored form of communication it is a great way to advertise to them. Since college students don’t check their e-mail as regularly as they text, advertisements via e-mail can be a bit overwhelming and more likely to be ignored. Text messages on the other hand must be looked at. Many universities recognizing students’ dependence on text messaging have started communicating to students via this format. Businesses like wise should use text message advertising to reach the youth market.

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