Tag Archives: advertise on college campuses

Reasons Why Car Companies Advertise On College Campuses

Reasons Why Car Companies Advertise On College Campuses

The auto industry faces rising competition with ride sharing services. Car companies advertise on college campuses to establish consumer trends and develop brand loyalty.

1. The Auto Industry Faces Rising Competition with Ride Sharing Services

According to a study by Alix Partners, a consulting firm, “a half million vehicle purchases in the U.S. have been avoided due to the growing popularity of car sharing programs like Zipcar and Relay Riders.” Ride sharing services know that by penetrating the college market, they will find people open to alternative means of transportation and as students adopt this new technology, growth will occur: “Research finds that most college campuses that start a program see sizeable growth rates in car sharing usage, grow­ing 20-30 percent on a year-over-year basis.”[i]

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College Advertising: Create an Event or Contest that College Students can Truly Experience

College Advertising Create an Event or Contest that College Students can Truly Experience

College students need a reason to stay connected on your social media sites; simple sweepstakes—though great for accruing followers—will not suffice in reaching college students.

A recent Adweek article, Social Media Reach Helps, but Quality Counts More, states that “while having a large following on Facebook theoretically increases a brand’s reach, big numbers alone won’t build a brand.”[1] This is especially true among the college demographic, as they require constant engagement that they find valuable.

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Posted in Brand Awareness, College Event Marketing/Experiential, Social Media Marketing/Digital | Tagged , , , , , , , , , , | Leave a comment