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College Advertising: Advertising Culture and Adventure to College Students

College Advertising Culture and Adventure to College Students

College students have the desire to travel; study abroad programs should utilize on-campus marketing techniques to build on these dreams, highlighting the worthwhile nature of studying abroad.

College students love to travel and will eagerly jump at the opportunity to go on a vacation or travel abroad. They eagerly seek adventure, from a cruise to the Bahamas to a trek in the Amazon rainforest. They want the thrill and excitement of experiencing a new place and culture; the destination hardly matters. College students also value the knowledge they will gain from participating in a study abroad program, whether it be acquiring language skills, engaging in local customs, or learning about the history, politics, and culture of a new place. Marketers should build on these dreams and desires, highlighting the worthwhile nature of studying abroad.

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Posted in College Advertising/College Marketing, College Demographic, College Street Teams/Peer to Peer, Dorm Room Advertising, On Campus Advertising, QR Code Advertising, Study Abroad/Tourism | Tagged , , , , , , , , , , , , , | 1 Comment