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College Student Interviews: College Marketing That Gets Attention

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NAM Youth Marketing conducted college student interviews to find out what kinds of advertising resonate with students.

In an effort to understand what kinds of advertisements and marketing campaigns capture students’ attention, NAM Youth Marketing went to college campuses and conducted college student interviews with students directly.

The Question: What advertising best attracts your attention?

Students Answers:

“I guess basically things that relate to me. . . Personally, I’ll be honest. If I see . . . people I feel like I have things in common with, I’ll be more interested in the commercial I’m looking at. . . I tend to pay attention to a commercial that has youth in it, then like old people or something.”

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