Tag Archives: active lifestyle
Why Fitness Brands Should Advertise to College Students?
College students are interested in leading healthy lifestyles and fitness brands can help them reach their goals and fuel their passions. Fitness brands should advertise to college students to develop brand loyalty and to set lifetime patterns in motion.
Opportunities abound for fitness brands looking to expand their college and youth consumer base. Fitness brands should view college students as an ideal marketing segment for several reasons. First, they genuinely have an interest in fitness and health; unlike older demographics that oftentimes join gyms or alter their diets based on health-related problems or aging, college students and teens are pursuing healthy lifestyles on their own initiative. They’re taking proactive measures to improve their quality of life now.