Tag Archives: 18-24 year olds
One of the biggest college marketing mistakes professionals and agencies make is believing that they understand the college market. Don’t make this college marketing mistake when advertising to students!
Why Marketing Professionals Believe They Understand the College Demographic
Oftentimes, marketers mistakenly believe they understand the college market. This can happen for a couple of reasons, the first being that they specialize in marketing to millennials. Millennials are a hot topic in marketing today and tons of research have been conducted on this niche market. However, the college demographic (18-24 year olds) is a specialized segment within this niche group and needs to be treated as such, as their desires, motivations, consumer behavior, and lifestyle habits vary greatly from other millennial groups.
Marketing experiences to the youth is becoming increasingly profitable as the youth value experiences over material goods. Learn how brands are utilizing this to their advantage.
The youth mind set is changing and advertisers must change their youth marketing tactics to realign with millennials’ values. Consumer goods no longer have the appeal that they once did with this demographic; increasingly millennials value experiences over possessions. Clyde McKendrick, Executive Strategy Director at WDWC, explains this generational shift:
Providing college students with an incentive to act is an essential college marketing strategy.
College students tend to live in the moment and are highly influenced by their desire to have fun, balanced with their love for a good deal. It is of upmost importance when advertising to students to come up with a college marketing strategy that is eye catching, direct, and provides students with an incentive.
If your company wants to capture this key demographic (18-29 year olds) and expand its customer base, collegiate marketing is the answer. One highly effective way of reaching college students is by providing them with a coupon to your place of business. This gives them an incentive to take action and leaves them satisfied on two fronts: they are happy they received a deal and they are happy with the product/service.