Category Archives: Uncategorized
As more companies phase out their use of Flash they are replacing it with HTML5. The trend is motivated by the greater compatibility it offers as Flash is unsupported by Apple products and Google can’t index inferior pages.
Sites like InboundWriter, a content optimization search engine have also supported the shift by revamping its support for HTML5 for tablets and smartphones.
Google Webmaster Trends analyst John Mueller suggests that while writing code not only in HTML5 but HTML and XHTML your best bet is to keep the markup as clean as possible; it is easier to maintain and allows you to faster add new elements like microformats. Another perk is it offers greater compatibility across more browsers and devices.
Over at MIT a new technology has been developed that in experiments made visible tiny vibrations of individual guitar strings as well as someone’s pulse as their skin reddened with blood. A lot of products are advertised using graphic technology making it hard to tell sometimes what you’re really getting in a product. This technology could open up a new avenue for advertisers to create more credibility for products.
The essence of product features such as crash mechanisms for cars would be able to be captured better using this technology. “The seatbelts might tighten. The brakes are applied and the airbag deployed. It’s difficult to show it real-time. It just looks like a crash.” Says Eric Gulino, an ad executive at Skiver Advertising. This technology could change that as it would allow real-time demonstrations of such products to be captured without need for post-production work. This could make the product more transparent for consumers who are assured that what they saw wasn’t computer generated.
Popeyes Chicken has rereleased a unique Online Plug-in campaign that would hit a homerun with a college marketing element if introduced properly to college students. Learn how to use college marketing to promote downloads.
I recently read an article published on MediaPost by Tyler Loechner, Popeyes Re-releas’n “Rip’n Chick’n” With Interactive Plug-In, which details a new digital ‘Plug-in’ application as described below:
Users go to the landing page to get the plug-in. From there, they can drag a button onto their bookmark bar — for free — and begin browsing Web sites normally. If the user wants to “rip” the site they are on, all they have to do is press the button on their bookmark bar, and every “-ing” on their current page will be replaced with an ‘n.
Recent research findings by Boston Consulting Group show that up to 50% of the common sense marketers use to reach consumers may be wrong.
Christine Barton, a partner of Boston Consulting Group in Dallas says, “If there is an average media image of U.S Millennials as sheltered, civic-minded, team-orientated, less consumptive, and socially conscious, that describes at most three of our segments, or about 50% of our Millennial respondents. Not all offerings and marketing images and messages will universally appeal to Millennials.”