Category Archives: Uncategorized

HTML5 is Replacing Adobe Flash

HTML5 is Replacing Adobe Flash

As more companies phase out their use of Flash they are replacing it with HTML5. The trend is motivated by the greater compatibility it offers as Flash is unsupported by Apple products and Google can’t index inferior pages.

Sites like InboundWriter, a content optimization search engine have also supported the shift by revamping its support for HTML5 for tablets and smartphones.

Google Webmaster Trends analyst John Mueller suggests that while writing code not only in HTML5 but HTML and XHTML your best bet is to keep the markup as clean as possible; it is easier to maintain and allows you to faster add new elements like microformats. Another perk is it offers greater compatibility across more browsers and devices.

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New video technology exaggerates tiny motions at MIT

MIT's New Video Technology Exaggerates Tiny Motions

Over at MIT a new technology has been developed that in experiments made visible tiny vibrations of individual guitar strings as well as someone’s pulse as their skin reddened with blood. A lot of products are advertised using graphic technology making it hard to tell sometimes what you’re really getting in a product. This technology could open up a new avenue for advertisers to create more credibility for products.

The essence of product features such as crash mechanisms for cars would be able to be captured better using this technology. “The seatbelts might tighten. The brakes are applied and the airbag deployed. It’s difficult to show it real-time. It just looks like a crash.” Says Eric Gulino, an ad executive at Skiver Advertising. This technology could change that as it would allow real-time demonstrations of such products to be captured without need for post-production work. This could make the product more transparent for consumers who are assured that what they saw wasn’t computer generated.

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Popeyes ‘Rip’n Chik’n’ Plug-in Campaign Perfect for College Marketing

use college marketing to promote downloads on campus

Popeyes Chicken has rereleased a unique Online Plug-in campaign that would hit a homerun with a college marketing element if introduced properly to college students. Learn how to use college marketing to promote downloads.

I recently read an article published on MediaPost by Tyler Loechner, Popeyes Re-releas’n “Rip’n Chick’n” With Interactive Plug-In, which details a new digital ‘Plug-in’ application as described below:

Users go to the landing page to get the plug-in. From there, they can drag a button onto their bookmark bar — for free — and begin browsing Web sites normally. If the user wants to “rip” the site they are on, all they have to do is press the button on their bookmark bar, and every “-ing” on their current page will be replaced with an ‘n.

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Some SEO tips to deal with Google’s over-optimization penalty

SEO tips to deal with Google’s over-optimization penalty

Over at Rand Fishkin made a video outlining some useful measures to take to adjust your SEO pages. He covered the most likely SEO patterns to look out for when the new algorithms are released that will penalize sites that have gone overboard with SEO. If I were to sum all of what was covered in a sentence it would be to avoid manipulating the users and search engines.

Here’s a point form of what was covered.

-Titles need to be authentic, written as if a human had written them. Avoid spam titles or those perceived to be manipulative.

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Apple to debut powerful new in-house 3D maps application with their release of iOS 6

Apple to Debut Powerful New 3D Maps

The new application will replace what older versions of the mobile operating system have used with Google Maps.

In addition to having a similar interface to the Google Maps currently on the iPhone, iPad and iPod Touch (allowing users to make a shift without much getting used to), the new application is said to be cleaner, faster, and more reliable.

‘Maps’, as it is now being called, will be supported by Apple’s recent purchase of Placebase C3 technologies and Poly9, which Apple has used to create its own maps database.

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Advertise your small business with Youtube’s new Video Ad service

Google estimates that by 2015, 50% of all online ad campaigns will include video.

That estimate doesn’t seem unlikely if you consider that just last Monday Google’s Adwords program is taking a new form with Youtube’s video advertising service. Video Ads is a self-service product much like Adwords is.

If you’re small business, remember that video production costs have decreased drastically from just a few years ago. Quality video ads can now be produced for under $500 dollars.

Plus, now actually finding space to air it has become one step easier with Youtube’s new video ad program. The service also allows users to place ads on mobile devices.

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The technological divide between gen Y and X is growing

technological divide Ewan Duncan

Sarah Mahoney at held an interesting interview with Ewan Duncan, a principle in the Seattle office of McKinsey & Co about the notion that the divide between generation Y and its predecessor is growing faster than expected. Some interesting things covered include phones being used less for voice, and those over the age of 35 being a lot less likely to pay for online content.

Here’s an excerpt:

“Q. So you’ve now looked at 100,000 consumers, across 15 countries. What’s surprising to you?

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Marketing Common Sense and the six types of Millennials

6 types of millennials

Recent research findings by Boston Consulting Group show that up to 50% of the common sense marketers use to reach consumers may be wrong.

Christine Barton, a partner of Boston Consulting Group in Dallas says, “If there is an average media image of U.S Millennials as sheltered, civic-minded, team-orientated, less consumptive, and socially conscious, that describes at most three of our segments, or about 50% of our Millennial respondents. Not all offerings and marketing images and messages will universally appeal to Millennials.”

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