Category Archives: Vacation

Attract College Students to the Slopes by Marketing Adventure

Attract College Students to the Slopes by Marketing Adventure

The planning and logistics of skiing can scare people away from the sport. However, you can counter this and attract college students to the slopes by marketing adventure.

Skiing can seem like a lot of work, especially for those who’ve never experienced it before. There are a lot of logistical concerns one must plan before even hitting the slopes, including: arranging transportation to the ski area, renting gear and transporting it to the slopes, buying lift tickets or ski passes, obtaining the right winter gear, clothing, and accessories, and securing lodging to name a few. This can be intimidating and scare people away from skiing. However, ski areas can counter this and attract college students to the slopes by marketing adventure.

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Posted in Advertising On College Campuses, Building Value, College Demographic, College Marketing, Expand clientele, Marketing, Marketing an Experience, Special Events, Vacation | Tagged , , , , , , , , | Comments Off on Attract College Students to the Slopes by Marketing Adventure

Promote Vacation Opportunities with College Advertising

Promote Vacation Opportunities with College Advertising

Vacations and traveling are an essential part of the college experience. If your company revolves around tourism, college advertising can help you build your customer base. Promote vacation opportunities with college advertising.  

As much as college students value their education and are going to college to earn their degree to have better career opportunities, they also value the college experience: meeting new people, being exposed to new ideas, developing as adults, exploring their sexuality, and creating lifelong friends. Scholastic learning matters, but our experiences shape who we are and define us as individuals. A real world internship might teach you more in a matter of weeks than a whole semester of college. A vacation one takes with friends might be a pivotal experience.

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Posted in College Advertising, Expand clientele, Marketing an Experience, Tourism, Vacation | Tagged , , , , , , , , , , | 1 Comment

College Advertising: Advertising Culture and Adventure to College Students

College Advertising Culture and Adventure to College Students

College students have the desire to travel; study abroad programs should utilize on-campus marketing techniques to build on these dreams, highlighting the worthwhile nature of studying abroad.

College students love to travel and will eagerly jump at the opportunity to go on a vacation or travel abroad. They eagerly seek adventure, from a cruise to the Bahamas to a trek in the Amazon rainforest. They want the thrill and excitement of experiencing a new place and culture; the destination hardly matters. College students also value the knowledge they will gain from participating in a study abroad program, whether it be acquiring language skills, engaging in local customs, or learning about the history, politics, and culture of a new place. Marketers should build on these dreams and desires, highlighting the worthwhile nature of studying abroad.

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Posted in Advertising On College Campuses, College Advertising, College Demographic, College Street Teams, Dorm Room Advertising, Marketing an Experience, On Campus Advertising, Posters, Flyers and Table Tents, QR Code Advertising, Study Abroad, Tourism, Vacation | Tagged , , , , , , , , , , , , , | 1 Comment