Category Archives: Skiing
Make skiing and snowboarding more accessible to the youth by offering college discounts or college ski passes, and advertising them to students on campus.
The Future of Skiing Depends on the Youth
Reaching college students and the youth is no longer an option for the winter sports industry, but a necessity: “The lack of young people taking up skiing and snowboarding is one of the most worrying issues facing the whole of the European snowsports industry. Without new blood coming in it is expected the numbers of people who go skiing will go into long-term decline.”
When developing a ski area college marketing plan, it is important to consider timing, marketing channels, reach, geographical locations, and target audiences.
When Developing a Ski Area College Marketing Plan Consider:
Timing plays a critical role in college marketing, especially in the skiing and tourism industry. You need to start your college marketing campaign early enough to generate awareness, but not too far in advance that students forget or lose interest. NAM Youth Marketing has found the best time to start an on-campus marketing campaign for ski resorts and ski related paraphernalia is in early September. This allows your resort to establish an on-campus presence, build brand awareness, and attract attention. It also creates heightened anticipation for the upcoming ski season and fosters excitement among the students.