Category Archives: Youth Marketing

Sports Events Magazine’s Interview with NAM Youth Marketing

Attracting Millennials to Sports Events

NAM Youth Marketing was featured in an article recently by Sports Events Magazine—a magazine dedicated to helping planners of sporting events and competitions become more successful. Here’s an excerpt of the questions I was asked for the article with my responses:

1. What are the major challenges of getting millennials’ attention?

Technology plays a significant role in millennials’ lives and causes their values to rapidly change. For instance, smartphones and social networking allow millennials to connect with friends without leaving home. This challenges industries that historically relied on more-active participation. These businesses must now reimagine how to capture the attention of increasingly distracted and electronically connected youths.

read more

Posted in College Football, Entertainment, Millennials, Special Events, Sporting Events, Teens, Youth Marketing | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Use College Marketing to Reach College Students Where they Play

Reach College Students at Sporting Events

College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Promote your brand at high-traffic events where college students go for entertainment, such as sporting events, fraternity and sorority gatherings, and music festivals.

Use College Marketing to Reach College Students Where they Play

advertise to students at football games Use College Marketing to Reach College Students Where they Play

  1. Reach College Students at Sporting Events

Everyone knows that college sports play a prominent role in college students’ lives. In fact, some people decide where to go to college based on the school’s sports team. A student at Ohio State University says in the New York Times article, How Big-Time Sports Ate College Life, “It’s not something I usually admit to, that I applied to Ohio State 60 percent for the sports. But the more I do tell that to people, they’ll say it’s a big reason why they came, too.” This kind of loyalty and fandom only increases when they become students and are officially a part of the school community.

read more

Posted in College Marketing, Entertainment, Millennials, Youth Marketing | Tagged , , , , , , , , , , , | 1 Comment

NAM Youth Marketing Reinvents Enrollment Marketing

NAM Youth Marketing Reinvents Enrollment Marketing

Numbers matter significantly in enrollment and admissions marketing, from increasing the applicant pool to lowering student acquisition cost. However, numbers can distract colleges and universities from their primary focus—making meaningful connections with prospective students-and ultimately hurt recruiting efforts.

NAM Youth Marketing, a college and youth marketing company, understands college students’ wants and needs, and is utilizing this knowledge to reinvent higher education marketing using a human-centric approach. NAM believes in the necessity to create 360-degree engagements that build brand awareness, resonate with students, and inspire action.

read more

Posted in College Marketing, Digital Marketing, Recruitment, Target Marketing, Youth Marketing | Tagged , , , , , , , , | Leave a comment

How Brands Can Capitalize on Health Conscious Millennials

How Brands Can Capitalize on Health Conscious Millennials

Millennials care about health and fitness and this is affecting their purchasing decisions and consumer habits. Learn how brands can capitalize on health conscious millennials and gain loyal customers.

Health Conscious Millennials Influence Industries

There is a growing interest in fitness and health among the millennial generation. According to the JWTIntelligence Report, The Future 100: Trends and Change to Watch in 2015, “The face of the youth is changing as Millennials become more aware of their health longevity. Fitness and health are being rebranded in hip and sociable ways.”

read more

Posted in Food and Beverage, Health and Fitness, Millennials, Youth Marketing | Tagged , , , , , , , | Leave a comment

Use College Marketing to Increase App Downloads

Use College Marketing to Increase App Downloads

Develop and implement a mobile app user-acquisition campaign on college campuses. Use college marketing to increase app downloads and encourage app engagement.

College students love mobile apps and are always looking for new apps that help them in some way. They are particularly receptive to apps that fulfill a need, want, or desire. For example, an app that helps college students study and prepare for graduate and professional school exams or an app that allows students to connect with far-away family and friends. If your app appeals to college students, you should develop and implement a mobile app user-acquisition campaign on college campuses.

read more

Posted in Apps, College Advertising, College Event Marketing, College Marketing, Digital Marketing, generate buzz, Technology, Youth Marketing | Tagged , , , , , , , , , , , , , | 2 Comments

Why Fitness Brands Should Advertise to College Students

Fitness Brands Should Advertise to College Students image

Why Fitness Brands Should Advertise to College Students?

College students are interested in leading healthy lifestyles and fitness brands can help them reach their goals and fuel their passions. Fitness brands should advertise to college students to develop brand loyalty and to set lifetime patterns in motion.

Opportunities abound for fitness brands looking to expand their college and youth consumer base.  Fitness brands should view college students as an ideal marketing segment for several reasons. First, they genuinely have an interest in fitness and health; unlike older demographics that oftentimes join gyms or alter their diets based on health-related problems or aging, college students and teens are pursuing healthy lifestyles on their own initiative. They’re taking proactive measures to improve their quality of life now.

read more

Posted in College Advertising, College Demographic, Health and Fitness, Millennials, On Campus Advertising, Youth Marketing | Tagged , , , , , , , , , , | 1 Comment

Why American Football is Losing Ground with College Students

Why American Football is Losing Ground with College Students image

Why do you think American football is losing ground with college students?

This article explains some of the reasons why American football is losing ground with college students, including changes in technology, new forms of entertainment, bad publicity, and the concussion epidemic.

A major problem college football teams face is declining student interest and attendance at football games. This is worrisome because it could reflect future trends in viewership among the youth population at both the college and professional level. Attracting millennials’ attention is critical in maintaining the popularity of the sport, so it’s important to analyze the different factors that are influencing this shift in behavior in order to determine ways in which this trend can be reversed.

read more

Posted in College Demographic, College Football, Millennials, Technology, Youth Marketing | Tagged , , , , , , , , , , , , | 1 Comment

Admissions Recruiting Strategies for Business Schools Part 1

Admissions Recruiting Strategies for Business Schools image

Understanding the Demographics Wants and Needs is the First Step in Developing Admissions Recruiting Strategies

The business world fluctuates wildly as emerging markets advance and economies rise and fall. Just as businesses must react swiftly to the changing markets in order to succeed, business schools need to adapt quickly to the changing mindset of the youth in order to appeal and successfully recruit college graduates.

When trying to recruit soon-to-be college graduates and young professionals to your business school, you have to look at what this generation wants out of life and what they value. Entrepreneurship is an important aspiration to many in this demographic. In fact, “48 percent of Millennials say that owning their own business is a top life goal.”[1]

read more

Posted in College Demographic, Millennials, Recruitment, Youth Marketing | Tagged , , , , , , | 3 Comments

Social Media Marketing: Personal Connections Matter When Marketing to the Youth

Personal Connections Matter When Marketing to the Youth image

Personal connections matter when marketing to the youth. Use personal connections to actively engage the youth on social media.

There’s no denying that teenagers and college students spend a great deal of time online and that marketers need to advertise digitally. Marketers know that a large portion of the time the youth spend online is spent on social media networks.

Most businesses think that a strong social media marketing strategy requires a combination of banner ads and branded accounts that engage the online community. While it is important to have branded social media accounts with active followers, banner ads do little for businesses.

read more

Posted in Peer to Peer, Social Media Marketing, Youth Marketing | Tagged , , , , , , | Leave a comment

Youth Marketing: Facebook Losing Popularity Among Teens

Youth Marketing: Facebook Losing Popularity Among Teens

The blog explains some of the reasons why Facebook is losing popularity among the teen demographic.

There’s been speculation for a while that teenagers are losing interest in Facebook and Piper Jaffray’s 26th annual consumer insights study, “Taking Stalk with Teens”, supports this claim and shows us just how quickly interest is dwindling among the teen demographic: “The popularity of Facebook is waning among teens with 23% citing it as the most important, down from 33% six months ago and 42% a year ago.”[1] That’s a very steep decline in sucha short period.

Facebook has confirmed that teenagers’ daily usage of Facebook is on the decline. Facebook Chief Financial Officer David Ebersman explains that “analysis on youth engagement in the US reveals that usage of Facebook among US teens overall was stable from Q2 to Q3, but we did see a decrease in daily users, specifically among younger teens.”[2] This shows that despite previous refutes, Facebook is losing ground with teens in the US.

read more

Posted in Digital Marketing, Facebook Advertising, Teens, Youth Marketing | Tagged , , , , , , , | Leave a comment