Category Archives: Women

The Widespread Usage of Media Among College Women and What This Means From a College Marketing Standpoint

The Widespread Usage of Media Among College Women and What This Means From a College Marketing Standpoint

Media factors largely in any collegiate marketing campaign, however, in person connections still matter. Learn how the widespread usage of media among college women affects college marketing.

A recent Science Daily article indicated “freshmen women spend nearly half their day—12 hours—engaged in some form of media use, particularly texting, music, the internet and social networking.”[1] That means freshmen college women spend the majority of their waking hours consuming media, a rather staggering amount of time. Since they’re freshmen this could indicate a growing trend of media usage for college women as a whole.

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Posted in College Marketing, Digital Marketing, Emotional Appeal, Online Marketing, Social Media Marketing, Target Audience, Technology, Women, Youth Marketing | Tagged , , , , , | 1 Comment