Category Archives: Teens

Sports Events Magazine’s Interview with NAM Youth Marketing

Attracting Millennials to Sports Events

NAM Youth Marketing was featured in an article recently by Sports Events Magazine—a magazine dedicated to helping planners of sporting events and competitions become more successful. Here’s an excerpt of the questions I was asked for the article with my responses:

1. What are the major challenges of getting millennials’ attention?

Technology plays a significant role in millennials’ lives and causes their values to rapidly change. For instance, smartphones and social networking allow millennials to connect with friends without leaving home. This challenges industries that historically relied on more-active participation. These businesses must now reimagine how to capture the attention of increasingly distracted and electronically connected youths.

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Posted in College Football, Entertainment, Millennials, Special Events, Sporting Events, Teens, Youth Marketing | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

How Teenagers’ Growing Disinterest in Facebook Affects Youth Marketing

How Teenagers’ Growing Disinterest in Facebook Affects Youth Marketing

As I discussed in my previous post, Facebook is losing popularity among the teen demographic. In this post, I’d like to explore how teenagers’ growing disinterest in Facebook affects youth marketing. Piper Jaffray’s 26th annual consumer insights study shows the number of teens that view Facebook as the most popular social media site has declined by 19% in the last year.

However, Facebook remains a prominent player among social media sites, trailing only 3% behind Twitter—the most popular social media site among teens as of Fall 2013—though this number could continue to decline. Just because Facebook is not the most popular social media site among teenagers, does not mean that it is no longer relevant. In fact, “Facebook is by far the most heavily adopted social site, with 94 percent of social media teens reporting they have a profile there.”[i]

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Posted in Branding, Digital Marketing, Facebook Advertising, Social Media Marketing, Target Audience, Teens | Tagged , , , , , , | Leave a comment

Youth Marketing: Facebook Losing Popularity Among Teens

Youth Marketing: Facebook Losing Popularity Among Teens

The blog explains some of the reasons why Facebook is losing popularity among the teen demographic.

There’s been speculation for a while that teenagers are losing interest in Facebook and Piper Jaffray’s 26th annual consumer insights study, “Taking Stalk with Teens”, supports this claim and shows us just how quickly interest is dwindling among the teen demographic: “The popularity of Facebook is waning among teens with 23% citing it as the most important, down from 33% six months ago and 42% a year ago.”[1] That’s a very steep decline in sucha short period.

Facebook has confirmed that teenagers’ daily usage of Facebook is on the decline. Facebook Chief Financial Officer David Ebersman explains that “analysis on youth engagement in the US reveals that usage of Facebook among US teens overall was stable from Q2 to Q3, but we did see a decrease in daily users, specifically among younger teens.”[2] This shows that despite previous refutes, Facebook is losing ground with teens in the US.

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Posted in Digital Marketing, Facebook Advertising, Teens, Youth Marketing | Tagged , , , , , , , | Leave a comment