Category Archives: Target Audience
Learn how to generate brand awareness on campus and reinforce your brand image with consistent brand messaging across marketing channels.
How to Generate Brand Awareness On Campus
1. Develop Consistent Brand Messaging Across Marketing Channels
Before you employ an on campus advertising campaign, you must develop a story or brand message that will resonate across marketing channels. This message needs to be consistent visually, as well as thematically. You want people to quickly look at a company ad or image and immediately associate it with your brand. This consistency will greatly enhance your ability to generate brand awareness on campus quickly and effectively.
Many companies face college marketing challenges. Brands can surmount these obstacles by delivering authentic ads to students using the resources and expertise of a reputable college marketing agency.
At a glance, college marketing is a relatively straightforward concept: brands promoting their products or services to college students. In practice, however, college marketing is a difficult endeavor.
The college demographic is increasingly distrustful of corporations and institutions. This is not surprising, given the fact they’re living in uncertain times and face economic challenges ahead; they can’t even be certain that the degrees they’re pursuing will help them gain careers in their field of study and the recent government shutdown only heightened their insecurities about the future.
Knowing how college students think and act is crucial when developing a college marketing plan.
College students are a highly intelligent group of individuals that value creativity and change. They eagerly anticipate new forms of technology and are among the first to incorporate new technology into their lives. They also value their independence and don’t like to be told how to live and think. When advertising to students it’s essential that you understand them. You need to know how they think, live, and play, what mediums they choose to engage with and on what frequency, as well as what motivates them to act. Equally important is what forms of college advertising to avoid. If you can answer these questions, you can begin developing a solid college advertising strategy.
Medical universities abroad should focus their attention on understanding their target audience and establishing credibility among students.
In my last blog “How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 1”, I showed that generating awareness is the first step to recruiting college students. In this blog I want to continue to explore college recruitment strategies, examining the importance of understanding your target audience—their fears and desires—and using this knowledge to address their concerns and build university credibility.
By combining technology and on-campus marketing techniques, your company can develop an effective college advertising plan catering to students’ love of multitasking.
With any advertising campaign, it is important to truly know your target audience. This is particularly important when advertising to students, as they can be the most critical of advertising. How do they spend their time? What forms of media do they engage with? What are their dreams, motivations, and interests? These are essential questions that must be answered before developing a college marketing plan.