Category Archives: Target Audience

Musicians Use College Marketing to Grow Fan Base

Musicians Use College Marketing to Grow Fan Base

Aspiring musicians use college marketing to grow fan base and catapult to success. Musicians use college marketing to raise awareness, increase record sales, and promote upcoming concerts and events.

Youth culture influences music trends. This can be seen in the rise in popularity in Electronic Dance Music (EDM) with the Ultra Music Festival boasting over 2 million Facebook fans and attracting over 300,000 attendees, and that’s just one of the popular EDM festivals; the Electric Daisy Carnival in Las Vegas has over 1 million likes on Facebook and also attracts over 300,000 attendees each year.

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Posted in Advertising On College Campuses, Branding, College Demographic, College Marketing, Entertainment, Expand clientele, Experiential Marketing, Marketing an Experience, Off-Campus, Social Media Marketing, Special Events, Target Audience | Tagged , , , , , , , , , , , , , | Leave a comment

Generate Brand Awareness On Campus

Generate Brand Awareness On Campus

Learn how to generate brand awareness on campus and reinforce your brand image with consistent brand messaging across marketing channels.

How to Generate Brand Awareness On Campus

1. Develop Consistent Brand Messaging Across Marketing Channels

Before you employ an on campus advertising campaign, you must develop a story or brand message that will resonate across marketing channels. This message needs to be consistent visually, as well as thematically. You want people to quickly look at a company ad or image and immediately associate it with your brand. This consistency will greatly enhance your ability to generate brand awareness on campus quickly and effectively.

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Posted in Advertising On College Campuses, Branding, College Advertising, College Marketing, Facebook Advertising, Multi-Media Marketing, Print Advertising, QR Code Advertising, Target Audience | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

How Teenagers’ Growing Disinterest in Facebook Affects Youth Marketing

How Teenagers’ Growing Disinterest in Facebook Affects Youth Marketing

As I discussed in my previous post, Facebook is losing popularity among the teen demographic. In this post, I’d like to explore how teenagers’ growing disinterest in Facebook affects youth marketing. Piper Jaffray’s 26th annual consumer insights study shows the number of teens that view Facebook as the most popular social media site has declined by 19% in the last year.

However, Facebook remains a prominent player among social media sites, trailing only 3% behind Twitter—the most popular social media site among teens as of Fall 2013—though this number could continue to decline. Just because Facebook is not the most popular social media site among teenagers, does not mean that it is no longer relevant. In fact, “Facebook is by far the most heavily adopted social site, with 94 percent of social media teens reporting they have a profile there.”[i]

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Posted in Branding, Digital Marketing, Facebook Advertising, Social Media Marketing, Target Audience, Teens | Tagged , , , , , , | Leave a comment

College Marketing Challenges

College Marketing Challenges

Many companies face college marketing challenges. Brands can surmount these obstacles by delivering authentic ads to students using the resources and expertise of a reputable college marketing agency.

At a glance, college marketing is a relatively straightforward concept: brands promoting their products or services to college students. In practice, however, college marketing is a difficult endeavor.

The college demographic is increasingly distrustful of corporations and institutions. This is not surprising, given the fact they’re living in uncertain times and face economic challenges ahead; they can’t even be certain that the degrees they’re pursuing will help them gain careers in their field of study and the recent government shutdown only heightened their insecurities about the future.

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Posted in Advertising On College Campuses, Authenticity, Building Value, College Demographic, College Marketing, College Marketing Challenges/Mistakes, Peer to Peer, Student Agents, Target Audience | Tagged , , , , , , , | Leave a comment

How to Successfully Market to Young Women

Market to Young Women
Utilize these 6 tips to successfully market to young women.

  1. Know your demographic – Young women will be more receptive to your advertising campaign if it is targeted specifically for their demographic. One way to do this is to research what college-age women like, making your promotional materials easily relatable. Make your product/service marketable to them by demonstrating that it is an essential component of every young woman’s life, and that without it something would be missing. Also, play on the college experience and use that in your marketing strategy.
  2. Be informative – Women want to know the facts. They want to know why they should buy your product/service instead of buying someone else’s. Young women tend to read online reviews and use the internet to find out more information about your company before making a purchase. When advertising to college-age women it is important to let them know what your product will do for them. Consider providing a sample of your product, allowing the product to speak for itself.
  3. Don’t be pushy – Women want to be in control of their lives and therefore like to make their own decisions. They don’t need someone to tell them what they want. When promoting a product don’t be overtly aggressive, instead be helpful and informative. Speak about the benefits of your product and allow them to reach a decision themselves. Heavy sale tactics could scare them away before they even know what you’re selling.
  4. Make sure your customers are happy: If women are happy with your product, they will tell their friends and family about it. Young women tend to be loyal customers and if they like your company they will tell their peers. This will lead to a viral word of mouth marketing strategy, which is one of the most effective marketing strategies for this demographic.
  5. Offer coupons or deals: Women, especially young college-age women, love to save money. According to Business News Daily, nine out of ten (91 percent) of women use coupons to get a better deal (including 51 percent who print coupons from the Internet), 29 percent use competitor coupons and 11 percent use coupons directly off their cell phones. Take advantage of the fact that women love a good deal and market accordingly.
  6. Contact NAM Youth Marketing We are here to help you come up with innovative ways to market to young women. If you want to increase sales in this demographic, contact us today. We are here to make your promotional campaign a success.

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Posted in College Advertising, College Marketing, College Sampling, Marketing to women, Target Audience, Viral Marketing | Tagged , , , , , | Comments Off on How to Successfully Market to Young Women

The Key to Advertising to Students is Knowing Your Target Audience

The Key to Advertising to Students is Knowing Your Target Audience

Knowing how college students think and act is crucial when developing a college marketing plan.

College students are a highly intelligent group of individuals that value creativity and change. They eagerly anticipate new forms of technology and are among the first to incorporate new technology into their lives. They also value their independence and don’t like to be told how to live and think. When advertising to students it’s essential that you understand them. You need to know how they think, live, and play, what mediums they choose to engage with and on what frequency, as well as what motivates them to act. Equally important is what forms of college advertising to avoid. If you can answer these questions, you can begin developing a solid college advertising strategy.

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Posted in Advertising On College Campuses, College Advertising, College Demographic, College Street Teams, Peer to Peer, Target Audience | Tagged , , , , | Leave a comment

How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 2

How Medical Schools Abroad Can Use College Advertising

Medical universities abroad should focus their attention on understanding their target audience and establishing credibility among students.

In my last blog “How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 1, I showed that generating awareness is the first step to recruiting college students. In this blog I want to continue to explore college recruitment strategies, examining the importance of understanding your target audience—their fears and desires—and using this knowledge to address their concerns and build university credibility.

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Posted in College Demographic, Recruitment, Target Audience | Tagged , , | 2 Comments

Knowing your Target Audience is the First Step to a Successful College Marketing Campaign

Knowing your Target Audience is the First Step to a Successful College Marketing Campaign

Collegiate marketing faces increased challenges due to the recession and shifting technological trends; understanding these changes and marketing to students accordingly will lead to greater success.

Reaching college students has become a difficult feat. Not only do marketers have to know the ever changing fashions and trends of the moment—which can change in a blink of an eye—they have to know how to realign their company’s image in a fashionably hip way. On top of that, marketing to college students—students dealing with the repercussions of the economic recession—require a whole new evaluation of their wants, desires, and needs.

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Posted in Advertising to Students, College Demographic, College Marketing, Marketing Research, Millennials, Target Audience, Technology, Youth Marketing | Tagged , , , , , , , , , , | 1 Comment

The Widespread Usage of Media Among College Women and What This Means From a College Marketing Standpoint

The Widespread Usage of Media Among College Women and What This Means From a College Marketing Standpoint

Media factors largely in any collegiate marketing campaign, however, in person connections still matter. Learn how the widespread usage of media among college women affects college marketing.

A recent Science Daily article indicated “freshmen women spend nearly half their day—12 hours—engaged in some form of media use, particularly texting, music, the internet and social networking.”[1] That means freshmen college women spend the majority of their waking hours consuming media, a rather staggering amount of time. Since they’re freshmen this could indicate a growing trend of media usage for college women as a whole.

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Posted in College Marketing, Digital Marketing, Emotional Appeal, Online Marketing, Social Media Marketing, Target Audience, Technology, Women, Youth Marketing | Tagged , , , , , | 1 Comment

Reaching College Students with College Advertising

Reaching College Students with College Advertising

By combining technology and on-campus marketing techniques, your company can develop an effective college advertising plan catering to students’ love of multitasking.

With any advertising campaign, it is important to truly know your target audience. This is particularly important when advertising to students, as they can be the most critical of advertising. How do they spend their time? What forms of media do they engage with? What are their dreams, motivations, and interests? These are essential questions that must be answered before developing a college marketing plan.

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Posted in Advertising to Students, College Advertising, Multi-Media Marketing, On Campus Advertising, Target Audience, Technology | Tagged , , , , | 1 Comment