Category Archives: Millennials

Sports Events Magazine’s Interview with NAM Youth Marketing

Attracting Millennials to Sports Events

NAM Youth Marketing was featured in an article recently by Sports Events Magazine—a magazine dedicated to helping planners of sporting events and competitions become more successful. Here’s an excerpt of the questions I was asked for the article with my responses:

1. What are the major challenges of getting millennials’ attention?

Technology plays a significant role in millennials’ lives and causes their values to rapidly change. For instance, smartphones and social networking allow millennials to connect with friends without leaving home. This challenges industries that historically relied on more-active participation. These businesses must now reimagine how to capture the attention of increasingly distracted and electronically connected youths.

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Posted in College Football, Entertainment, Millennials, Special Events, Sporting Events, Teens, Youth Marketing | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Don’t Make This College Marketing Mistake

Don't make this college marketing mistake

One of the biggest college marketing mistakes professionals and agencies make is believing that they understand the college market. Don’t make this college marketing mistake when advertising to students!

Why Marketing Professionals Believe They Understand the College Demographic

Oftentimes, marketers mistakenly believe they understand the college market. This can happen for a couple of reasons, the first being that they specialize in marketing to millennials. Millennials are a hot topic in marketing today and tons of research have been conducted on this niche market. However, the college demographic (18-24 year olds) is a specialized segment within this niche group and needs to be treated as such, as their desires, motivations, consumer behavior, and lifestyle habits vary greatly from other millennial groups.

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Posted in Advertising to Students, Authenticity, College Demographic, College Marketing, College Marketing Challenges/Mistakes, Millennials | Tagged , , , , , , , , , , , , , , , | 1 Comment

Use College Marketing to Reach College Students Where they Play

Reach College Students at Sporting Events

College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Promote your brand at high-traffic events where college students go for entertainment, such as sporting events, fraternity and sorority gatherings, and music festivals.

Use College Marketing to Reach College Students Where they Play

advertise to students at football games Use College Marketing to Reach College Students Where they Play

  1. Reach College Students at Sporting Events

Everyone knows that college sports play a prominent role in college students’ lives. In fact, some people decide where to go to college based on the school’s sports team. A student at Ohio State University says in the New York Times article, How Big-Time Sports Ate College Life, “It’s not something I usually admit to, that I applied to Ohio State 60 percent for the sports. But the more I do tell that to people, they’ll say it’s a big reason why they came, too.” This kind of loyalty and fandom only increases when they become students and are officially a part of the school community.

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Posted in College Marketing, Entertainment, Millennials, Youth Marketing | Tagged , , , , , , , , , , , | 1 Comment

How Brands Can Capitalize on Health Conscious Millennials

How Brands Can Capitalize on Health Conscious Millennials

Millennials care about health and fitness and this is affecting their purchasing decisions and consumer habits. Learn how brands can capitalize on health conscious millennials and gain loyal customers.

Health Conscious Millennials Influence Industries

There is a growing interest in fitness and health among the millennial generation. According to the JWTIntelligence Report, The Future 100: Trends and Change to Watch in 2015, “The face of the youth is changing as Millennials become more aware of their health longevity. Fitness and health are being rebranded in hip and sociable ways.”

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Posted in Food and Beverage, Health and Fitness, Millennials, Youth Marketing | Tagged , , , , , , , | Leave a comment

10 Reasons Snack Brands Should Advertise to College Students

10 Reasons Snack Brands Should Advertise to College Students

10 Reasons Snack Brands Should Advertise to College Students

  1. College students significantly influence the snack industry

The serious snacking habits of college students contributed heavily to the $18.5 billion worth of snack sales in US restaurants, vending machines, and mobile vendors that was expected last year.[1]

  1. College students are willing to spend on snacks

Consumers between the ages of 18 and 24 spend the highest percentage of their income on snacks and non-alcoholic beverages.[2]

  1. College students consume a lot of snacks

At least 35% of the meals eaten by Millennials aren’t meals at all, but snacks.[3]

  1. A significant portion of college students snack daily

Four in 10 Millennials snack more than once daily, reports research firm Technomic.[4]

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Posted in Advertising to Students, College Advertising, College Demographic, Food and Beverage, Millennials, Sampling Campaigns | Tagged , , , , , , , , , , , , | 1 Comment

Best of 2014 College Marketing Blog Posts

Today I want to share our most popular college marketing blog posts of 2014.

Welcome Bags innovative back-to-college marketing ideas

1. 3 Innovative Back to College Marketing Ideas

Back-to-college marketing is always one of the biggest college advertising opportunities of the year. However, finding a way to stand out from the competition requires creativity and innovation. This blog explores three innovative back-to-college marketing ideas, so you can reach college students successfully.

Why Only Using Digital Marketing to Target College Students is a Mistake

2. Why Only Using Digital Marketing to Target College Students is a Mistake

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Posted in Back to School, College Advertising, College Football, College Marketing, Digital Marketing, Entertainment, Millennials, Recruitment, Technology | Tagged , , , , , , , , , , , | Leave a comment

How Restaurants Can Appeal to Millennials

How Restaurants Can Appeal to Millennials Restaurants need to focus on appealing to millennials in order to tap into this lucrative, trend-setting demographic. This blog discusses the importance of the millennial demographic on the restaurant industry and how restaurants can appeal to millennials, gain customers, and remain relevant.

Why Restaurants Need to Appeal to Millennials:

  • Millennials have cut back annual restaurant visits by 21% over the last seven years.[i]
  • Millennials constitute 25% of the US population.[ii]
  • Millennials will spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes, a significant portion of which will naturally be on foods and beverages.[iii]
  • Millennials set trends in the food and beverage industry and carry significant influence over their peers, as well as generations before and after them

How Restaurant Can Appeal to Millennials:

  • Provide millennials with a social experience by offering communal seating, tapas style dining to encourage sharing, a themed night, or another experience that encourages socialization.
  • Offer global flavors, unique food combinations, and customization options to appeal to millennials’ quest for adventure and personal expression.
  • Provide them with a brand story to show authenticity and transparency; millennials want to know where their food is coming from.
  • Offer new items periodically to keep interest up; millennials love to try new things and will quickly get bored with a restaurant if there isn’t the option to try something new.

How to Advertise Your Restaurant to Millennials:

  • Hire millennials to gain insight into the demographic in order to create authentic campaigns that resonate with millennials.
  • Use social influencers to spread the word about your restaurant.
  • Encourage co-creation by having diners upload pictures of themselves onto social media accounts for the chance to win prizes.
  • Drive traffic to your restaurant by passing out coupons on college campuses.
  • Encourage feedback from diners and listen to what they like and don’t like.
  • Keep your campaign fun, entertaining, and relevant.

 How Restaurants Can Appeal to Millennials Example

Buca Di Beppo College Poster

Buca di Beppo created a campaign designed to appeal to college students—a lucrative subset of millennials. Buca’s goal was to raise awareness among students, student groups, fraternities and sororities, and other campus organizations to increase patronage and encourage students to use Buca for student functions and events. Buca made college students feel special by offering an exclusive college student discount.

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Posted in College Advertising, Food and Beverage, Millennials, On Campus Advertising, Posters, Flyers and Table Tents | Tagged , , , , , , , , , , , , | 1 Comment

Why Fitness Brands Should Advertise to College Students

Fitness Brands Should Advertise to College Students image

Why Fitness Brands Should Advertise to College Students?

College students are interested in leading healthy lifestyles and fitness brands can help them reach their goals and fuel their passions. Fitness brands should advertise to college students to develop brand loyalty and to set lifetime patterns in motion.

Opportunities abound for fitness brands looking to expand their college and youth consumer base.  Fitness brands should view college students as an ideal marketing segment for several reasons. First, they genuinely have an interest in fitness and health; unlike older demographics that oftentimes join gyms or alter their diets based on health-related problems or aging, college students and teens are pursuing healthy lifestyles on their own initiative. They’re taking proactive measures to improve their quality of life now.

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Posted in College Advertising, College Demographic, Health and Fitness, Millennials, On Campus Advertising, Youth Marketing | Tagged , , , , , , , , , , | 1 Comment

Why American Football is Losing Ground with College Students

Why American Football is Losing Ground with College Students image

Why do you think American football is losing ground with college students?

This article explains some of the reasons why American football is losing ground with college students, including changes in technology, new forms of entertainment, bad publicity, and the concussion epidemic.

A major problem college football teams face is declining student interest and attendance at football games. This is worrisome because it could reflect future trends in viewership among the youth population at both the college and professional level. Attracting millennials’ attention is critical in maintaining the popularity of the sport, so it’s important to analyze the different factors that are influencing this shift in behavior in order to determine ways in which this trend can be reversed.

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Posted in College Demographic, College Football, Millennials, Technology, Youth Marketing | Tagged , , , , , , , , , , , , | 1 Comment

Admissions Recruiting Strategies for Business Schools Part 1

Admissions Recruiting Strategies for Business Schools image

Understanding the Demographics Wants and Needs is the First Step in Developing Admissions Recruiting Strategies

The business world fluctuates wildly as emerging markets advance and economies rise and fall. Just as businesses must react swiftly to the changing markets in order to succeed, business schools need to adapt quickly to the changing mindset of the youth in order to appeal and successfully recruit college graduates.

When trying to recruit soon-to-be college graduates and young professionals to your business school, you have to look at what this generation wants out of life and what they value. Entrepreneurship is an important aspiration to many in this demographic. In fact, “48 percent of Millennials say that owning their own business is a top life goal.”[1]

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Posted in College Demographic, Millennials, Recruitment, Youth Marketing | Tagged , , , , , , | 3 Comments