Category Archives: College Demographic

Don’t Make This College Marketing Mistake

Don't make this college marketing mistake

One of the biggest college marketing mistakes professionals and agencies make is believing that they understand the college market. Don’t make this college marketing mistake when advertising to students!

Why Marketing Professionals Believe They Understand the College Demographic

Oftentimes, marketers mistakenly believe they understand the college market. This can happen for a couple of reasons, the first being that they specialize in marketing to millennials. Millennials are a hot topic in marketing today and tons of research have been conducted on this niche market. However, the college demographic (18-24 year olds) is a specialized segment within this niche group and needs to be treated as such, as their desires, motivations, consumer behavior, and lifestyle habits vary greatly from other millennial groups.

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Posted in Advertising to Students, Authenticity, College Demographic, College Marketing, College Marketing Challenges/Mistakes, Millennials | Tagged , , , , , , , , , , , , , , , | 1 Comment

10 Reasons Snack Brands Should Advertise to College Students

10 Reasons Snack Brands Should Advertise to College Students

10 Reasons Snack Brands Should Advertise to College Students

  1. College students significantly influence the snack industry

The serious snacking habits of college students contributed heavily to the $18.5 billion worth of snack sales in US restaurants, vending machines, and mobile vendors that was expected last year.[1]

  1. College students are willing to spend on snacks

Consumers between the ages of 18 and 24 spend the highest percentage of their income on snacks and non-alcoholic beverages.[2]

  1. College students consume a lot of snacks

At least 35% of the meals eaten by Millennials aren’t meals at all, but snacks.[3]

  1. A significant portion of college students snack daily

Four in 10 Millennials snack more than once daily, reports research firm Technomic.[4]

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Posted in Advertising to Students, College Advertising, College Demographic, Food and Beverage, Millennials, Sampling Campaigns | Tagged , , , , , , , , , , , , | 1 Comment

College Advertising for Telecommunications Companies

College Advertising for Telecommunications Companies

College consumers are an important target market for telecommunications companies. Learn about college advertising for telecommunications companies and why the college market is such a lucrative demographic.   

Why Telecommunications Companies Should Advertise to College Students

The college market is a very lucrative target market for telecommunication companies for several reasons. College students, especially college freshmen, are moving away from home for the first time. This is a critical time for telecommunications companies to reach incoming students and capture their attention before brand loyalties have been established.

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Posted in Back to School, College Advertising, College Demographic, generate buzz, On Campus Advertising, Telecommunications | Tagged , , , , , , , , , , , , , | 1 Comment

Musicians Use College Marketing to Grow Fan Base

Musicians Use College Marketing to Grow Fan Base

Aspiring musicians use college marketing to grow fan base and catapult to success. Musicians use college marketing to raise awareness, increase record sales, and promote upcoming concerts and events.

Youth culture influences music trends. This can be seen in the rise in popularity in Electronic Dance Music (EDM) with the Ultra Music Festival boasting over 2 million Facebook fans and attracting over 300,000 attendees, and that’s just one of the popular EDM festivals; the Electric Daisy Carnival in Las Vegas has over 1 million likes on Facebook and also attracts over 300,000 attendees each year.

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Posted in Advertising On College Campuses, Branding, College Demographic, College Marketing, Entertainment, Expand clientele, Experiential Marketing, Marketing an Experience, Off-Campus, Social Media Marketing, Special Events, Target Audience | Tagged , , , , , , , , , , , , , | Leave a comment

Financial Firms Should Build Relationships with College Students

Financial Firms Should Build Relationships with College Students

Financial firms should build relationships with college students as they leave their homes. College students have long term, lifetime value for financial firms and those that reach this lucrative demographic during this impressionable period have the chance to gain loyal customers for life.

Why Financial Firms Should Build Relationships with College Students

1. To Reach Students as they Leave their Homes

College students are a very important group for financial firms, as college students are leaving their homes for the first time and just beginning their customer journey with financial service providers. College students are transitioning into semi-financial independence and are exploring many different financial services options for the first time, including: opening a checking or savings account, obtaining a credit card, taking out student loans, receiving grants and scholarships, planning a budget, just to name a few. Reaching college students during this transitional period is an excellent way to gain new clientele.

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Posted in Back to School, College Advertising, College Demographic, Dorm Room Advertising, Financial, On Campus Advertising, Posters, Flyers and Table Tents | Tagged , , , , , , , , , , , , , , | Leave a comment

Attract College Students to the Slopes by Marketing Adventure

Attract College Students to the Slopes by Marketing Adventure

The planning and logistics of skiing can scare people away from the sport. However, you can counter this and attract college students to the slopes by marketing adventure.

Skiing can seem like a lot of work, especially for those who’ve never experienced it before. There are a lot of logistical concerns one must plan before even hitting the slopes, including: arranging transportation to the ski area, renting gear and transporting it to the slopes, buying lift tickets or ski passes, obtaining the right winter gear, clothing, and accessories, and securing lodging to name a few. This can be intimidating and scare people away from skiing. However, ski areas can counter this and attract college students to the slopes by marketing adventure.

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Posted in Advertising On College Campuses, Building Value, College Demographic, College Marketing, Expand clientele, Marketing, Marketing an Experience, Special Events, Vacation | Tagged , , , , , , , , | Comments Off on Attract College Students to the Slopes by Marketing Adventure

Advertising Video Games on College Campuses

Advertising Video Games on College Campuses

College students love gaming as it’s a way to socialize with their peers and escape from the stress of everyday life. Advertising video games on college campuses is a great way to promote an upcoming release or introduce new devices.

Video Games Provide an Opportunity for Socialization and Friendship

The majority of college students play video games regularly. This is not surprising given their preference for socialization and group activities. Video games allow students to connect and hangout, and many students play video games as a social activity. In fact, “51 percent of men believe[] that gaming improved their friendship with friends.”[i] Video games are great icebreakers for people that have just met. Video games help people feel more comfortable around each other. It’s a form of entertainment that allows for interaction and teamwork, while reducing social pressure.

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Posted in College Advertising, College Demographic, College Event Marketing, Dorm Room Advertising, Entertainment, On Campus Advertising, Posters, Flyers and Table Tents, Technology | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Why Fitness Brands Should Advertise to College Students

Fitness Brands Should Advertise to College Students image

Why Fitness Brands Should Advertise to College Students?

College students are interested in leading healthy lifestyles and fitness brands can help them reach their goals and fuel their passions. Fitness brands should advertise to college students to develop brand loyalty and to set lifetime patterns in motion.

Opportunities abound for fitness brands looking to expand their college and youth consumer base.  Fitness brands should view college students as an ideal marketing segment for several reasons. First, they genuinely have an interest in fitness and health; unlike older demographics that oftentimes join gyms or alter their diets based on health-related problems or aging, college students and teens are pursuing healthy lifestyles on their own initiative. They’re taking proactive measures to improve their quality of life now.

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Posted in College Advertising, College Demographic, Health and Fitness, Millennials, On Campus Advertising, Youth Marketing | Tagged , , , , , , , , , , | 1 Comment

Why American Football is Losing Ground with College Students

Why American Football is Losing Ground with College Students image

Why do you think American football is losing ground with college students?

This article explains some of the reasons why American football is losing ground with college students, including changes in technology, new forms of entertainment, bad publicity, and the concussion epidemic.

A major problem college football teams face is declining student interest and attendance at football games. This is worrisome because it could reflect future trends in viewership among the youth population at both the college and professional level. Attracting millennials’ attention is critical in maintaining the popularity of the sport, so it’s important to analyze the different factors that are influencing this shift in behavior in order to determine ways in which this trend can be reversed.

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Posted in College Demographic, College Football, Millennials, Technology, Youth Marketing | Tagged , , , , , , , , , , , , | 1 Comment

Admissions Recruiting Strategies for Business Schools Part 1

Admissions Recruiting Strategies for Business Schools image

Understanding the Demographics Wants and Needs is the First Step in Developing Admissions Recruiting Strategies

The business world fluctuates wildly as emerging markets advance and economies rise and fall. Just as businesses must react swiftly to the changing markets in order to succeed, business schools need to adapt quickly to the changing mindset of the youth in order to appeal and successfully recruit college graduates.

When trying to recruit soon-to-be college graduates and young professionals to your business school, you have to look at what this generation wants out of life and what they value. Entrepreneurship is an important aspiration to many in this demographic. In fact, “48 percent of Millennials say that owning their own business is a top life goal.”[1]

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Posted in College Demographic, Millennials, Recruitment, Youth Marketing | Tagged , , , , , , | 3 Comments