Category Archives: Study Abroad/Tourism
P2P marketing techniques are the single most effective way of reaching college students. By utilizing face-to-face marketing you will greatly enhance your college recruiting efforts.
In “How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 1” I demonstrated the necessity of raising awareness as the first part of your college recruitment strategy. In “How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 2” I discussed students’ main fears and apprehensions when it comes to attending a medical university abroad and how medical colleges should address these concerns to build credibility among students. In this blog I will explore different ways to connect with students, fostering engagement and fueling interest.
Advertising on college campuses nationwide is a great way to increase the number of applicants to your program or school, but it must be done properly with a cohesive college marketing strategy.
Attract Students to Programs and Schools with College Advertising
One way to attract potential students to your program or school is by advertising on college campuses in key target areas. For example, if you’re a study abroad program that wants to make its program widely known throughout the nation to build appeal and increase applicants to your school, then you would want to come up with an effective college marketing strategy specifically targeting the most receptive spots on campus. For study abroad programs, that could include language and culture centers, art history and fine arts buildings, theatre and music halls, student unions, as well as various clubs pertaining to travel, culture, or adventure. On-campus advertising is a great way to get the word out, but it needs to be paired with a solid college marketing plan specific to your program.
Vacations and traveling are an essential part of the college experience. If your company revolves around tourism, college advertising can help you build your customer base. Promote vacation opportunities with college advertising.
As much as college students value their education and are going to college to earn their degree to have better career opportunities, they also value the college experience: meeting new people, being exposed to new ideas, developing as adults, exploring their sexuality, and creating lifelong friends. Scholastic learning matters, but our experiences shape who we are and define us as individuals. A real world internship might teach you more in a matter of weeks than a whole semester of college. A vacation one takes with friends might be a pivotal experience.
College students have the desire to travel; study abroad programs should utilize on-campus marketing techniques to build on these dreams, highlighting the worthwhile nature of studying abroad.
College students love to travel and will eagerly jump at the opportunity to go on a vacation or travel abroad. They eagerly seek adventure, from a cruise to the Bahamas to a trek in the Amazon rainforest. They want the thrill and excitement of experiencing a new place and culture; the destination hardly matters. College students also value the knowledge they will gain from participating in a study abroad program, whether it be acquiring language skills, engaging in local customs, or learning about the history, politics, and culture of a new place. Marketers should build on these dreams and desires, highlighting the worthwhile nature of studying abroad.