Category Archives: Recruitment
When you think of marketing to college students, you usually think of companies selling specific goods or services to students; however, it is important to realize that campus advertising is a great way for professional, graduate, and medical schools to advertise to undergraduates. College enrollment marketing, or having campuses market themselves to prospective students, is an important way to increase enrollment, increase the applicant pool, and increase awareness among undergraduate students and graduating seniors.
College postering remains relevant in college marketing. Print remains an effective advertising medium in reaching students on college campuses.
Why College Postering Remains Relevant in College Advertising
When brands and companies think of advertising to students, they often think of digital advertising. After all, students spend a lot of their time online, on social media, and on their smartphones. This coupled with the fact that print advertising is declining makes most marketers look toward digital and experiential mediums, and while these platforms can be highly successful, print shouldn’t be overlooked when advertising to students.
College marketing gives brands the opportunity to reach college students where they study, live, work, and play. Employers, graduate and professional schools, and other organizations looking to increase applicants can reach college students where they work.
Use College Marketing to Reach College Students Where they Work
Reach College Students on the Job
A great way for recruiters to reach their target audience is by advertising to students at work. Most colleges offer some form of work study for qualifying students on campus. On-campus employers tend to give preference to student applicants applying for work-study programs in their field. For example, preference is often given to a biology major for an assistant biologist position.
Today I want to share our most popular college marketing blog posts of 2014.
1. 3 Innovative Back to College Marketing Ideas
Back-to-college marketing is always one of the biggest college advertising opportunities of the year. However, finding a way to stand out from the competition requires creativity and innovation. This blog explores three innovative back-to-college marketing ideas, so you can reach college students successfully.
2. Why Only Using Digital Marketing to Target College Students is a Mistake
Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce.
Millennials have a close relationship with their parents and while part of this closeness stems from economic necessity due to high unemployment rates, the rising cost of college, and uncertain career prospects, it is not the only factor at play. In fact, “40% of 18- to 24-year-olds currently live with their parents, and the vast majority of them say they did not move back home because of economic conditions (in fact many of them never moved out in the first place).”
Recruit new members to your organization or cause through on-campus advertising! Learn different ways to recruit new members on college campuses.
There are many student organizations on campus for students to join and participate in. The best way to bring awareness of your organization to the student body and attract new members is through on campus advertising. It is important to try and get new members as early as possible and at the collegiate level. If a person joins an organization or club in college, they are more likely to support that organization and its values later in life.
For example, if your campus organization is part of a larger nationwide organization, the students can still continue to be involved later in life. It is essential that your organization recruit members early if it is involved in some kind of cause, such as advocating for human rights or the environment, advocating for immigrant and refugee rights, campus ministry and faith outreach, or even a political organization or cause. This is important because once a person is involved in an organization they take in the values of that organization and will continue to practice them after college.
Further enhance your business recruiting strategies by developing quality leads through target marketing. Learn how to reach college students on campus using peer-to-peer marketing.
In Admissions Recruiting Strategies for Business Schools Part 1, I discussed the importance of understanding prospective applicants’ wants and values, in order to enhance the desirability of your business school. In Admissions Recruiting Strategies for Business Schools Part 2, I explained why it’s important to analyze all aspects of the admissions recruiting cycle and showed the value of acquiring quality leads. In this blog post, I will demonstrate ways in which you can narrow in on your niche audience and develop quality leads using innovative techniques to further enhance your business recruiting strategies.
Understanding your student acquisition cost will help your organization evaluate current admission recruiting strategies and develop new strategies to optimize advertising budgets.
In Admission Recruiting Strategies for Business Schools Part 1, I explained the importance of understanding college students’ wants and needs, and how to use that information to attract applicants. In this blog, I will explain the importance of analyzing all aspects of the admissions recruiting cycle and discuss the benefits of acquiring quality leads.
Admission Recruiting Strategies for Lead Generation
There are many ways to generate leads, from purchasing leads outright to holding information sessions for prospective students. However, it’s important to realize that not all leads are created equal and that all factors from inquiry to enrollment should be calculated into the true acquisition cost of enrollment, including the employment labor cost associated with follow up. Making these evaluations will help you determine what admission recruitment strategies are working and which ones are not, and how to best allocate future marketing resources to maximize return on investment.