Category Archives: QR Codes

Why Students Don’t Scan QR Codes in College Marketing

Why Students Don’t Scan QR Codes in College Marketing

QR codes are not popular among the youth demographic and should not be used as an overall indicator of the success of your college marking campaign.

College students are one of the most avid users of smartphones and the technology associated with them, from games and e-mail to Facebook and Instagram. They love using their phones. One marketing trend that has yet to gain their interest, however, are QR codes. One reason for this is that they want instant results or immediate gratification. Many don’t have the QR code scanner technology set up on their phones and it would require the download of an app. Now this might only take a few minutes to complete, but in the mind of a college student who is already well versed with navigating and typing on their smartphones, there’s no need. It’s actually quicker for them to type in the URL address and access the information that way.

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Popeyes ‘Rip’n Chik’n’ Plug-in Campaign Perfect for College Marketing

use college marketing to promote downloads on campus

Popeyes Chicken has rereleased a unique Online Plug-in campaign that would hit a homerun with a college marketing element if introduced properly to college students. Learn how to use college marketing to promote downloads.

I recently read an article published on MediaPost by Tyler Loechner, Popeyes Re-releas’n “Rip’n Chick’n” With Interactive Plug-In, which details a new digital ‘Plug-in’ application as described below:

Users go to the landing page to get the plug-in. From there, they can drag a button onto their bookmark bar — for free — and begin browsing Web sites normally. If the user wants to “rip” the site they are on, all they have to do is press the button on their bookmark bar, and every “-ing” on their current page will be replaced with an ‘n.

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Posted in Advertising On College Campuses, College Marketing, Digital, Download promotions, QR Codes | Tagged , , , , , , , , , , | Leave a comment

Why Your Business Needs to Implement a Mobile Site for College Marketing Campaigns

Implement a Mobile Site for College Marketing Campaigns

Mobile phone use is on the rise across multiple demographics including college students which is why your websites must fit the trend to maximize your college marketing plan.

I don’t think anyone can argue with the notion that smartphone usage is up and with more sophisticated smartphones coming out every year, the trend seems to indicate that more people will be smartphone users in the years to come as they turn in their old phones and acquire new ones.  The college market is no different in terms of smartphone usage trending upward and considering the college demographic, 18-22 year olds, is particularly tech savvy, I believe it’s a safe bet to make that assumption.

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Posted in College Demographic, College Marketing, Digital, Incentive, Mobile Marketing, QR Code Advertising, QR Codes | Tagged , , , , , , , , , , , , , | Leave a comment

How to Best Utilize QR Codes in College Marketing Campaigns

QR codes in college marketing campaigns

QR Codes are an effective way to add a digital element to a print campaign, but there are certain things to keep in mind when incorporating QR Codes in college marketing campaigns in order to maximize your return on investment.

The use of QR Codes has been steadily on the rise in advertising in general and in college marketing as well over the past couple years and will continue to rise as more and more students buy and use smartphones capable of reading them.  QR Codes provide a unique way of taking an inexpensive print media campaign and adding a digital element to the campaign allowing for a well-balanced college advertising initiative consisting of print and digital.

Once you have made the decision to incorporate QR Codes into your college marketing, you now must figure the best way to design and implement them.  Having a firm understanding of how they work and what function they can serve is critical to the success of your campaign and getting the best return on your investment.

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Posted in College Marketing, Digital, Mobile Marketing, Online Marketing, Print Advertising, QR Code Advertising, QR Codes | Tagged , , , , , , , , , , , , , , , , | Leave a comment

2 Things You Need to Know About Facebook College Marketing

College-Advertising-How-Social-Media-Marketing-Can-Lead-to-Sales

Studies show that college students are apt to ‘unfriend’ and disengage companies who appear to be ‘selling’ to them on Facebook, rather than engaging with them. Marketers must use tact in pursuing Facebook college marketing.

Facebook is one of the most highly trafficked social media platforms among college students making it an almost essential part of any college marketing strategy. The way companies and brands go about this process is what really can separate the winners from the losers in brand engagement among college students and ultimately return on investment.

In a recent survey conducted by Nielsen, studies show that 39% of college students ‘unfriend’ because a brand is over-stepping their bounds in trying to sell them something. See below for the main culprits resulting in an ‘unfriending’:

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Posted in Brand Engagement, College Marketing, Digital, Facebook Advertising, Peer to Peer, QR Code Advertising, QR Codes, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment