Category Archives: Political Advertising

How To Catch A Young Voter through College Marketing

How to Catch a Young Voter Through College Marketing

Although in high usage among college students, social media is only one avenue to utilize in reaching college students on campus. Learn how to catch a young voter through college marketing.

Scarborough Research indicates that:

young voters: (American Adults 18-24 who say they are registered to vote in their district of their residence) account for 10% of all self-identified registered voters. These Young Voters are much more social media savvy, more evenly spread across the political spectrum and more racially and ethnically diverse than all self-identified registered voters. Young people across the country are looking forward to having their voices heard and their votes counted. According to the study, 72% of Young Voters have used social media via the internet in the past 30 days, compared with 45% of all registered voters during the same time period.

read more

Posted in College Demographic, College Marketing, Marketing, Political Advertising, Youth Marketing | Tagged , , , , , , , , , , , , , , , | Leave a comment