Category Archives: Student Agents
College brand ambassador programs allow brands to start conversations on campus and meaningfully connect with students through peer-to-peer marketing.
College brand ambassador programs allow brands to connect with students on campus using student influencers. These college brand ambassadors have access to student spaces and connections on campus that allow them to distribute ads and meaningfully start conversations with students. This is an organic type of marketing that resonates with students.
Young adults between the ages of 18-24 are a unique group to market to, especially if they are attending college. College students are still somewhat isolated from the daily grind of having to work, yet they are also often on very limited budgets. They are fiercely independent, yet many attending college still rely on their parents somewhat financially. They value experts and professionals’ opinions, but they value and trust advice from friends more; which is why peer-to-peer marketing is highly effective with this age group.
In my last blog post, I discussed the difference between a brand ambassador and a college marketing representative. Today, I’d like to further explore the benefits of using college marketing representatives.
College Marketing Representatives Know the Ins and Outs of Their Campus
One of the biggest benefits of using college marketing representatives is having access to their insider knowledge of campus life and using this information to better plan marketing campaigns. These representatives are currently living the student experience and their knowledge is up to date, relevant, and personal. This information is much more valuable than someone with an academic understanding of the college and youth market, especially given the complexity and rapidly evolving nature of this demographic.
The Difference Between Brand Ambassadors and College Marketing Representatives
There is a big difference between a brand ambassador and a student brand ambassador also known as a college marketing representative. A brand ambassador is hired by a company or an event marketing agency to help promote products, raise awareness, and excite consumers about a particular brand or product. They represent the brand and interact with potential customers, oftentimes giving away free swag or promotional materials. They must be outgoing, friendly, and knowledgeable about the product or service they’re promoting and engage consumers in a fun, memorable way.
Many companies face college marketing challenges. Brands can surmount these obstacles by delivering authentic ads to students using the resources and expertise of a reputable college marketing agency.
At a glance, college marketing is a relatively straightforward concept: brands promoting their products or services to college students. In practice, however, college marketing is a difficult endeavor.
The college demographic is increasingly distrustful of corporations and institutions. This is not surprising, given the fact they’re living in uncertain times and face economic challenges ahead; they can’t even be certain that the degrees they’re pursuing will help them gain careers in their field of study and the recent government shutdown only heightened their insecurities about the future.
Based on my personal experience, I’d like to offer some college marketing tips for student agents involved in campus marketing and postering.
Although college marketing plans delegated to student agents may seem relatively simple—hang posters, distribute handouts, take surveys—I’ve employed a few strategies to make these tasks easier, more efficient, and less disruptive.
- Use a heavy-duty stapler rather than tacks, tape, or an office stapler. For $20 or less, you can purchase one in the hardware section of stores like Wal-Mart. It’s faster and more secure than other options for affixing college marketing posters.
- Be respectful of people and places in the buildings. Remember that classes may be ongoing, even early or late in the day. And avoid bulletin boards on floors devoted to faculty offices—they usually belong to professors and aren’t intended for youth advertising.
- Pay attention to where you’re posting. Some college boards are earmarked for marketing and listings, while others are reserved for departmental purposes. Chances are, if you see a board without any ads, “for sale” posters, or the like, it isn’t for campus marketing.
- Work in a team. If you have a friend who’s willing to work with you, it saves time to have one person hanging the college marketing posters while the other person stands ready to take the picture.
- Do not attach more than one youth marketing poster to a given bulletin board. It looks bad and some schools have policies against it. Also, try to avoid posting over other people’s flyers if at all possible.
- Develop a college marketing plan beforehand based on campus layout. If you’re targeting certain departments, find out where their buildings are and decide on the best route. Or, if the campus posters are for general distribution, go to the locations with the most postering opportunities.
By following these college marketing tips, student marketing agents can complete their projects more quickly and easily, all without raising the ire of faculty members, custodians, or fellow students.
It’s essential to offer students something of real value when utilizing college brand ambassadors in sampling and P2P marketing as times have changed and it’s important to change with them.
Many companies see the value of utilizing college brand ambassadors and college street teams to engage college students on campus through different types of product sampling. When a college brand ambassador engages a college student, the goal is to get them to stop and receive an ‘item’ which usually obligates them to give up 10/15 seconds of their time. This is the opportunity for college brand ambassadors to deliver your companies message and get the student interested through an opportunity/incentive.