Category Archives: Student Agents

Start Conversations On Campus with College Brand Ambassador Programs

Nutella College Brand Ambassador Program

College brand ambassador programs allow brands to start conversations on campus and meaningfully connect with students through peer-to-peer marketing.

College brand ambassador programs allow brands to connect with students on campus using student influencers. These college brand ambassadors have access to student spaces and connections on campus that allow them to distribute ads and meaningfully start conversations with students. This is an organic type of marketing that resonates with students.

read more

Posted in Brand Ambassadors, Fraternity and Sorority, Peer to Peer, Sampling Campaigns, Student Agents | Tagged , , , , , , , , , , , | Leave a comment

The Power Of Peer-to-Peer Marketing On College Campuses

Peer-to-Peer Marketing On College Campuses

Young adults between the ages of 18-24 are a unique group to market to, especially if they are attending college. College students are still somewhat isolated from the daily grind of having to work, yet they are also often on very limited budgets. They are fiercely independent, yet many attending college still rely on their parents somewhat financially. They value experts and professionals’ opinions, but they value and trust advice from friends more; which is why peer-to-peer marketing is highly effective with this age group.

read more

Posted in Brand Ambassadors, Fraternity and Sorority, Peer to Peer, Student Agents | Tagged , , , , , | Leave a comment

Why Use College Marketing Representatives Part 2

Why Use College Marketing Representatives Part 2

In my last blog post, I discussed the difference between a brand ambassador and a college marketing representative. Today, I’d like to further explore the benefits of using college marketing representatives.

College Marketing Representatives Know the Ins and Outs of Their Campus

One of the biggest benefits of using college marketing representatives is having access to their insider knowledge of campus life and using this information to better plan marketing campaigns. These representatives are currently living the student experience and their knowledge is up to date, relevant, and personal. This information is much more valuable than someone with an academic understanding of the college and youth market, especially given the complexity and rapidly evolving nature of this demographic.

read more

Posted in College Event Marketing, On Campus Advertising, Student Agents | Tagged , , , , , , , , , | 1 Comment

Why Use College Marketing Representatives Part 1

Why use college marketing representatives

The Difference Between Brand Ambassadors and College Marketing Representatives

There is a big difference between a brand ambassador and a student brand ambassador also known as a college marketing representative. A brand ambassador is hired by a company or an event marketing agency to help promote products, raise awareness, and excite consumers about a particular brand or product. They represent the brand and interact with potential customers, oftentimes giving away free swag or promotional materials. They must be outgoing, friendly, and knowledgeable about the product or service they’re promoting and engage consumers in a fun, memorable way.

read more

Posted in Brand Ambassadors, College Marketing, Student Agents | Tagged , , , , , , , , , , , | 1 Comment

College Marketing Challenges

College Marketing Challenges

Many companies face college marketing challenges. Brands can surmount these obstacles by delivering authentic ads to students using the resources and expertise of a reputable college marketing agency.

At a glance, college marketing is a relatively straightforward concept: brands promoting their products or services to college students. In practice, however, college marketing is a difficult endeavor.

The college demographic is increasingly distrustful of corporations and institutions. This is not surprising, given the fact they’re living in uncertain times and face economic challenges ahead; they can’t even be certain that the degrees they’re pursuing will help them gain careers in their field of study and the recent government shutdown only heightened their insecurities about the future.

read more

Posted in Advertising On College Campuses, Authenticity, Building Value, College Demographic, College Marketing, College Marketing Challenges/Mistakes, Peer to Peer, Student Agents, Target Audience | Tagged , , , , , , , | Leave a comment

College Marketing Tips for Student Agents, Part 1

College Marketing Tips for Student Agents, Part 1

Based on my personal experience, I’d like to offer some college marketing tips for student agents involved in campus marketing and postering.

Although college marketing plans delegated to student agents may seem relatively simple—hang posters, distribute handouts, take surveys—I’ve employed a few strategies to make these tasks easier, more efficient, and less disruptive.

College Posters

  • Use a heavy-duty stapler rather than tacks, tape, or an office stapler. For $20 or less, you can purchase one in the hardware section of stores like Wal-Mart. It’s faster and more secure than other options for affixing college marketing posters.
  • Be respectful of people and places in the buildings. Remember that classes may be ongoing, even early or late in the day. And avoid bulletin boards on floors devoted to faculty offices—they usually belong to professors and aren’t intended for youth advertising.
  • Pay attention to where you’re posting. Some college boards are earmarked for marketing and listings, while others are reserved for departmental purposes. Chances are, if you see a board without any ads, “for sale” posters, or the like, it isn’t for campus marketing.
  • Work in a team. If you have a friend who’s willing to work with you, it saves time to have one person hanging the college marketing posters while the other person stands ready to take the picture.
  • Do not attach more than one youth marketing poster to a given bulletin board. It looks bad and some schools have policies against it. Also, try to avoid posting over other people’s flyers if at all possible.
  • Develop a college marketing plan beforehand based on campus layout. If you’re targeting certain departments, find out where their buildings are and decide on the best route. Or, if the campus posters are for general distribution, go to the locations with the most postering opportunities.

By following these college marketing tips, student marketing agents can complete their projects more quickly and easily, all without raising the ire of faculty members, custodians, or fellow students.



read more

Posted in Brand Ambassadors, College Marketing, Student Agents | Tagged , , , , , | Leave a comment

Coffee and Pizza Thing of the Past in College Marketing

Coffee and Pizza Thing of the Past in College Marketing

It’s essential to offer students something of real value when utilizing college brand ambassadors in sampling and P2P marketing as times have changed and it’s important to change with them.

Many companies see the value of utilizing college brand ambassadors and college street teams to engage college students on campus through different types of product sampling.  When a college brand ambassador engages a college student, the goal is to get them to stop and receive an ‘item’ which usually obligates them to give up 10/15 seconds of their time.  This is the opportunity for college brand ambassadors to deliver your companies message and get the student interested through an opportunity/incentive.

read more

Posted in Building Value, College Demographic, College Marketing, College Sampling, College Street Teams, Peer to Peer, Student Agents, Target Audience | Tagged , , , , , , , , | Leave a comment

The Myth of the Brand Ambassador in College Marketing

The Myth of the Brand Ambassador in College Marketing

Many companies believe that creating their own network of student brand ambassadors to work for them on campus is a quick and easy solution when it fact, a successful network requires a full time commitment and compensation.

Every now and then we come across companies who engage us in conversation about college marketing and how they can better utilize the college market for their business.  Initially in the consultation, I start to suggest various ways to incorporate my student brand ambassador network whether it is peer to peer marketing, dorm room marketing, social media connections etc. At this point, the company with whom I am speaking says something to the effect of, “Student brand ambassadors don’t work, we’ve tried them and they didn’t work.”  This always makes me cringe to some degree because the fact is that I have been utilizing student brand ambassadors on campus for almost 20 years in different ways to the success and benefit of my clients.  It’s also a fact that college students trust their friends versus any other type of media before making a decision of purchase.

read more

Posted in Brand Engagement, Branding, College Marketing, Peer to Peer, Social Influence, Student Agents | Tagged , , , , , , , , , , , | Leave a comment

Word of Mouth Is the Best Ad for College Marketing

word of mouth advertising college marketing

Word of mouth advertising can be the most effective marketing vehicle for your college marketing campaign as well as your brand. Learn why word of mouth advertising is the best ad for college marketing.

Understanding how to create the right environment for a strong viral, word of mouth marketing campaign can be analyzed and broken down in the following ways.  A recent Businessweek article, Pro: Consumers Trust Their Friends by Shawn P. O’Connor, a strong case is made regarding the effectiveness and necessity through it’s thesis: 

“…Research clearly demonstrates that word of mouth – product or service recommendations made by friends, co-workers, or neighbors you know and trust – is still the most effective way to win new customers.”

read more

Posted in College Advertising, College Marketing, Marketing, Peer to Peer, Student Agents, Viral Marketing | Tagged , , , , , , , , , , , | Leave a comment

4 Recommendations for a College Viral Marketing Strategy

College Viral Marketing Strategy

Having an understanding of what drives college students’ NEED to communicate with their fellow students and peers will drive your college viral marketing campaign. Use student influencers to spread the word online and on campus.

College VIRAL Marketing continues to increase dramatically as more students become connected through social media outlets and use other forms of technology. When it comes to the 18-24 target demographic, this is even more apparent as students display a tremendous word of mouth capability, especially amongst peers and social influencers. Having the right students spread your message on campus and through social media, can make your campaign go viral.

Any on campus college marketing campaign must identify strategy to ignite traditional college advertising mediums and turn them from simple word of mouth campaigns into fast-paced viral campaigns using peer-to-peer student marketing .

read more

Posted in Authenticity, Branding, College Marketing, Online Marketing, Peer to Peer, Social Influence, Social Media Marketing, Student Agents, Viral Marketing | Tagged , , , , , , , , , , , , , , , , , | Leave a comment