Category Archives: Direct
College students value convenience and are impulse purchasers. Pizza and delivery restaurants can increase sales with on campus advertising.
College students are a critical demographic for pizza and delivery restaurants. College students have atypical eating patterns; they keep strange hours and value foods that cater to their on-the-go lifestyle. Convenience matters greatly to them, and they are willing to pay a premium for convenience.
They appreciate anything that allows them to sleep in a little later, party a little longer, and saves them time and hassle. That’s why they value restaurants that offer delivery; they can have food brought to them without having to waste unnecessary time and energy. It allows them to spend more time doing what they want. Pizza will always be one of their go-to foods because they can have it delivered at all hours of the day or night, which caters to their ever-changing schedules.
Engage the on-the-go college consumer by advertising on college campuses using out-of-home advertising. This is a fun way to stimulate interest among students!
Traditional forms of advertising—print, broadcast, and digital—don’t typically resonate with college students. First, their changing media consumption habits away from network television to online streaming options—legal or illegal—limits the reach of traditional television commercials. This coupled with their busy lifestyle and their tendency to shy away from traditional advertising makes out-of-home advertising a good choice when reaching college students.
To have a successful college marketing campaign, it’s important to directly connect and actively engage students on and offline.
You might think that having a Facebook page for your business or having billboards or posters placed around college campuses are key avenues to a successful college marketing campaign and don’t get me wrong, they are great beginnings. However, to truly capture and connect with the college market, extra steps are required.
Social media among the youth demographic is hot right now and studies indicate this trend is only going to increase. According to Digital Buzz Blog, 48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. . . .The core 18-24 year old segment is now growing the fastest at 74% year on year. So Facebook certainly is a key segment for any college marketing campaign, but how do achieve a successful college Facebook advertising strategy that resonates with students?
P2P marketing techniques are the single most effective way of reaching college students. By utilizing face-to-face marketing you will greatly enhance your college recruiting efforts.
In “How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 1” I demonstrated the necessity of raising awareness as the first part of your college recruitment strategy. In “How Medical Schools Abroad Can Use College Advertising to Recruit Students: Part 2” I discussed students’ main fears and apprehensions when it comes to attending a medical university abroad and how medical colleges should address these concerns to build credibility among students. In this blog I will explore different ways to connect with students, fostering engagement and fueling interest.