Category Archives: College Street Teams
Does your company want to reach the lucrative college consumer? Are you interested in exploring out-of-the-box ways of marketing to college students? Then this article is for you!
5 Experiential College Marketing Ideas and Why they Work:
1. Sticky Note Marketing On Campus
Sticky note marketing is all about co-creation and engagement making it an effective college marketing strategy. Students love to express themselves and influence brands, and with sticky note marketing they can do just that! Brands can place questions around campus—on campus bulletin boards in high traffic locations—and students can fill in responses on sticky notes and place them under the questions. This creates a dialogue between students and brands, and builds brand awareness on campus.
College students value convenience and are impulse purchasers. Pizza and delivery restaurants can increase sales with on campus advertising.
College students are a critical demographic for pizza and delivery restaurants. College students have atypical eating patterns; they keep strange hours and value foods that cater to their on-the-go lifestyle. Convenience matters greatly to them, and they are willing to pay a premium for convenience.
They appreciate anything that allows them to sleep in a little later, party a little longer, and saves them time and hassle. That’s why they value restaurants that offer delivery; they can have food brought to them without having to waste unnecessary time and energy. It allows them to spend more time doing what they want. Pizza will always be one of their go-to foods because they can have it delivered at all hours of the day or night, which caters to their ever-changing schedules.
Recruit new members to your organization or cause through on-campus advertising! Learn different ways to recruit new members on college campuses.
There are many student organizations on campus for students to join and participate in. The best way to bring awareness of your organization to the student body and attract new members is through on campus advertising. It is important to try and get new members as early as possible and at the collegiate level. If a person joins an organization or club in college, they are more likely to support that organization and its values later in life.
For example, if your campus organization is part of a larger nationwide organization, the students can still continue to be involved later in life. It is essential that your organization recruit members early if it is involved in some kind of cause, such as advocating for human rights or the environment, advocating for immigrant and refugee rights, campus ministry and faith outreach, or even a political organization or cause. This is important because once a person is involved in an organization they take in the values of that organization and will continue to practice them after college.
Promoting health during the New Year and advertising on college campuses is an excellent way for workout facilities to gain new clientele.
The New Year is an excellent time for brands and businesses featuring health and fitness products and services to advertise to students. Top New Year’s resolutions, include living a healthier lifestyle, getting in shape, and maintaining a better diet. College students are interested in their health, not just to maintain their appearance or lose weight—though that certainly does play a part—but because they want to be healthy and active.
There is a growing interest among college students and teens in organic foods, vegetarian and vegan options, and sustainable cultivation. This make sense given that the youth care about supporting their community and care about the environment. Buying organic food from sustainable sources allows them to feel good about eating healthily, but also lets them feel good about contributing to a good cause.
One of the easiest and most underused forms of advertising on a college campus is using college street teams to target a captive audience. A college street team consists of college-age students who go around campus promoting your company and product, utilizing peer-to-peer marketing channels. When using student brand ambassadors, it is strongly recommended that they wear your company logo, as well as something affiliated with the college they’re marketing to. This ensures that your company logo is leaving an impression, while also allowing college students to easily relate to the promoter.
To have a successful college marketing campaign, it’s important to directly connect and actively engage students on and offline.
You might think that having a Facebook page for your business or having billboards or posters placed around college campuses are key avenues to a successful college marketing campaign and don’t get me wrong, they are great beginnings. However, to truly capture and connect with the college market, extra steps are required.
Social media among the youth demographic is hot right now and studies indicate this trend is only going to increase. According to Digital Buzz Blog, 48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. . . .The core 18-24 year old segment is now growing the fastest at 74% year on year. So Facebook certainly is a key segment for any college marketing campaign, but how do achieve a successful college Facebook advertising strategy that resonates with students?
Based on my personal experience, I’d like to offer some college marketing tips for student agents involved in campus marketing and postering.
Although college marketing plans delegated to student agents may seem relatively simple—hang posters, distribute handouts, take surveys—I’ve employed a few strategies to make these tasks easier, more efficient, and less disruptive.
Handouts and Surveys
- Concentrate on high-flow areas of campus for these forms of college marketing, preferably chokepoints. You want a good volume of people moving past: it gives you greater exposure even if they don’t stop and increases your potential pool of “stoppers.” Also, I’ve noticed that once you get a few people to stop, more will do so out of curiosity.
- Be courteous and take no for an answer. Approach people politely and don’t persist overly much. A given student might be unable to stop due to time constraints.
- Go for students in small groups. Usually, if one stops to engage with your college street team, they all will.
- Also target people who make eye contact. If a student is walking by at top speed, with earphones in, staring at the ground, they’re probably not going to stop. But people who have already noticed you and show curiosity may well.
- If possible, find places on campus where people congregate in waiting lines. If a bunch of students are standing around waiting, with nothing else to do, they don’t have any pressing reason to spurn your college marketing efforts. I had great success with this at certain periods when big lines form, like at the campus bank branch after financial aid distribution, around lunch time in dining areas, etc.
- Be presentable and invested in the campaign. If you seem like you don’t want to be there, then you won’t be a good face for the college advertising campaign or the marketing company that hired you. You also won’t be as successful at attracting respondents.
Acting as a student agent for a college marketing company is an important task, and it helps to follow some general guidelines like the ones I’ve laid out above when engaging in these kinds of personal, interactive campaigns.
Most colleges conduct mandatory orientation sessions involving their entire entering classes—hundreds to thousands of new students—and this presents an excellent opportunity for college marketing.
Thinking back on my own freshman orientation, I realized that such events offer some ideal opportunities for youth marketing. Part of this is due to the nature of the affair, and part relates to the students themselves.
Let’s look at the students in this installment. For various reasons, the new students make great college marketing targets:
College students find promotions that offer to give them something particularly appealing for a number of reasons.
Too often, marketing campaigns simply ask for something—your money, your time, or at least belief in their claims—without offering any immediate reciprocal return. This may be a grave error where youth advertising is concerned.
Given that over three-quarters of the parents polled in a recent survey think their kids are “a little” or “a lot” spoiled, and with children today expecting everything from designer clothes to high-tech gadgets, it follows that college students—among whom middle-class (or higher) backgrounds are overrepresented—are used to being given things. As such, students may be less likely to buy into traditional collegiate promotions than ones that engage them through a tangible offer.