Category Archives: Brand Ambassadors

Start Conversations On Campus with College Brand Ambassador Programs

Nutella College Brand Ambassador Program

College brand ambassador programs allow brands to start conversations on campus and meaningfully connect with students through peer-to-peer marketing.

College brand ambassador programs allow brands to connect with students on campus using student influencers. These college brand ambassadors have access to student spaces and connections on campus that allow them to distribute ads and meaningfully start conversations with students. This is an organic type of marketing that resonates with students.

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Social Media Isn’t the Only College Marketing Option

Social Media Isn't the Only College Marketing Option image

Explore effective ways to market to college students that don’t involve social media. See if these college marketing options are right for your brand!

If you visit a college campus, you will notice the majority of college students have their phones in hand or within reach, and many will have laptops and/or tablets out as well. College students are constantly connected; however, that doesn’t mean that social media marketing and online advertising is the only way to reach the college crowd.

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5 Experiential College Marketing Ideas that Work

Does your company want to reach the lucrative college consumer? Are you interested in exploring out-of-the-box ways of marketing to college students? Then this article is for you!

5 Experiential College Marketing Ideas and Why they Work:

Sticky Note Marketing On Campus

1. Sticky Note Marketing On Campus

Sticky note marketing is all about co-creation and engagement making it an effective college marketing strategy. Students love to express themselves and influence brands, and with sticky note marketing they can do just that! Brands can place questions around campus—on campus bulletin boards in high traffic locations—and students can fill in responses on sticky notes and place them under the questions. This creates a dialogue between students and brands, and builds brand awareness on campus.

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Build Brand Awareness with College Football Marketing

college football marketing student brand ambassadors

College football marketing provides tremendous branding opportunities for companies looking to reach the college crowd. Explore college football marketing strategies that don’t break the bank and are accessible to both big and small companies.

Low-Cost Options for College Football Marketing

  1. Use College Street Teams to Pass Out Promotional Materials

Brand ambassadors are an excellent way to get your promotional ads into the hands of football game attendees. They can pass out call-to-action coupons, samples, or promotional flyers to attendees as they enter and exit the arena. If you want to target college students specifically, you can hire students to pass out swag in the student section of the stands. This is a fun, interactive way of reaching fans and raising awareness for your brand.

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The Power Of Peer-to-Peer Marketing On College Campuses

Peer-to-Peer Marketing On College Campuses

Young adults between the ages of 18-24 are a unique group to market to, especially if they are attending college. College students are still somewhat isolated from the daily grind of having to work, yet they are also often on very limited budgets. They are fiercely independent, yet many attending college still rely on their parents somewhat financially. They value experts and professionals’ opinions, but they value and trust advice from friends more; which is why peer-to-peer marketing is highly effective with this age group.

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Why Use College Marketing Representatives Part 2

Why Use College Marketing Representatives Part 2

In my last blog post, I discussed the difference between a brand ambassador and a college marketing representative. Today, I’d like to further explore the benefits of using college marketing representatives.

College Marketing Representatives Know the Ins and Outs of Their Campus

One of the biggest benefits of using college marketing representatives is having access to their insider knowledge of campus life and using this information to better plan marketing campaigns. These representatives are currently living the student experience and their knowledge is up to date, relevant, and personal. This information is much more valuable than someone with an academic understanding of the college and youth market, especially given the complexity and rapidly evolving nature of this demographic.

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Why Use College Marketing Representatives Part 1

Why use college marketing representatives

The Difference Between Brand Ambassadors and College Marketing Representatives

There is a big difference between a brand ambassador and a student brand ambassador also known as a college marketing representative. A brand ambassador is hired by a company or an event marketing agency to help promote products, raise awareness, and excite consumers about a particular brand or product. They represent the brand and interact with potential customers, oftentimes giving away free swag or promotional materials. They must be outgoing, friendly, and knowledgeable about the product or service they’re promoting and engage consumers in a fun, memorable way.

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Execute A Student Brand Ambassador Campaign

Student Brand Ambassador Campaign

Understand the benefits of a student brand ambassador campaign and how to execute one with NAM Youth Marketing.

The Benefits of Engaging in a Student Brand Ambassador Campaign                      

Consumers today, especially 18-24 year olds, look at brands and advertisements with a skeptical eye. They’re wary of traditional advertising and rely heavily instead on recommendations from friends, peers, or family members. In fact, “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.”[i] This shows the importance of reaching prospective consumers with word-of-mouth marketing.

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College Marketing Tips for Student Agents, Part II

College Marketing Tips for Student Agents, Part II

Based on my personal experience, I’d like to offer some college marketing tips for student agents involved in campus marketing and postering.

Although college marketing plans delegated to student agents may seem relatively simple—hang posters, distribute handouts, take surveys—I’ve employed a few strategies to make these tasks easier, more efficient, and less disruptive.

Handouts and Surveys

  • Concentrate on high-flow areas of campus for these forms of college marketing, preferably chokepoints. You want a good volume of people moving past: it gives you greater exposure even if they don’t stop and increases your potential pool of “stoppers.” Also, I’ve noticed that once you get a few people to stop, more will do so out of curiosity.
  • Be courteous and take no for an answer. Approach people politely and don’t persist overly much. A given student might be unable to stop due to time constraints.
  • Go for students in small groups. Usually, if one stops to engage with your college street team, they all will.
  • Also target people who make eye contact. If a student is walking by at top speed, with earphones in, staring at the ground, they’re probably not going to stop. But people who have already noticed you and show curiosity may well.
  • If possible, find places on campus where people congregate in waiting lines. If a bunch of students are standing around waiting, with nothing else to do, they don’t have any pressing reason to spurn your college marketing efforts. I had great success with this at certain periods when big lines form, like at the campus bank branch after financial aid distribution, around lunch time in dining areas, etc.
  • Be presentable and invested in the campaign. If you seem like you don’t want to be there, then you won’t be a good face for the college advertising campaign or the marketing company that hired you. You also won’t be as successful at attracting respondents.

Acting as a student agent for a college marketing company is an important task, and it helps to follow some general guidelines like the ones I’ve laid out above when engaging in these kinds of personal, interactive campaigns.



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College Marketing Tips for Student Agents, Part 1

College Marketing Tips for Student Agents, Part 1

Based on my personal experience, I’d like to offer some college marketing tips for student agents involved in campus marketing and postering.

Although college marketing plans delegated to student agents may seem relatively simple—hang posters, distribute handouts, take surveys—I’ve employed a few strategies to make these tasks easier, more efficient, and less disruptive.

College Posters

  • Use a heavy-duty stapler rather than tacks, tape, or an office stapler. For $20 or less, you can purchase one in the hardware section of stores like Wal-Mart. It’s faster and more secure than other options for affixing college marketing posters.
  • Be respectful of people and places in the buildings. Remember that classes may be ongoing, even early or late in the day. And avoid bulletin boards on floors devoted to faculty offices—they usually belong to professors and aren’t intended for youth advertising.
  • Pay attention to where you’re posting. Some college boards are earmarked for marketing and listings, while others are reserved for departmental purposes. Chances are, if you see a board without any ads, “for sale” posters, or the like, it isn’t for campus marketing.
  • Work in a team. If you have a friend who’s willing to work with you, it saves time to have one person hanging the college marketing posters while the other person stands ready to take the picture.
  • Do not attach more than one youth marketing poster to a given bulletin board. It looks bad and some schools have policies against it. Also, try to avoid posting over other people’s flyers if at all possible.
  • Develop a college marketing plan beforehand based on campus layout. If you’re targeting certain departments, find out where their buildings are and decide on the best route. Or, if the campus posters are for general distribution, go to the locations with the most postering opportunities.

By following these college marketing tips, student marketing agents can complete their projects more quickly and easily, all without raising the ire of faculty members, custodians, or fellow students.



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