Category Archives: Peer to Peer

How Lingerie Companies Can Win Over College Students This Valentine’s Day

Host Sorority Lingerie Parties Leading Up to Valentine’s Day

Learn how lingerie companies can win over college students this Valentine’s Day with fun on campus events and visual gift guides.

How Lingerie Companies Can Win Over College Students This Valentine’s Day

1. Host Sorority Lingerie Parties Leading Up to Valentine’s Day

Sorority members have huge influence on campus and can quickly launch a brand to success via word of mouth and peer-to-peer recommendations. Kim Bhasin explains in her article, Win the Sorority Girl, Win the American Wardrobe, the influential power sororities have: Once one sorority picks up on a brand, it can spread from person to person like a scandalous secret, infiltrating one house after the other until every sorority in the country knows about it.

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Posted in Advertising On College Campuses, College Advertising, College Event Marketing, Dorm Room Advertising, Fashion, Fraternity and Sorority, Peer to Peer, Social Influence, Special Events | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Start Conversations On Campus with College Brand Ambassador Programs

Nutella College Brand Ambassador Program

College brand ambassador programs allow brands to start conversations on campus and meaningfully connect with students through peer-to-peer marketing.

College brand ambassador programs allow brands to connect with students on campus using student influencers. These college brand ambassadors have access to student spaces and connections on campus that allow them to distribute ads and meaningfully start conversations with students. This is an organic type of marketing that resonates with students.

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Posted in Brand Ambassadors, Fraternity and Sorority, Peer to Peer, Sampling Campaigns, Student Agents | Tagged , , , , , , , , , , , | Leave a comment

Social Media Isn’t the Only College Marketing Option

Social Media Isn't the Only College Marketing Option image

Explore effective ways to market to college students that don’t involve social media. See if these college marketing options are right for your brand!

If you visit a college campus, you will notice the majority of college students have their phones in hand or within reach, and many will have laptops and/or tablets out as well. College students are constantly connected; however, that doesn’t mean that social media marketing and online advertising is the only way to reach the college crowd.

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Posted in Brand Ambassadors, College Event Marketing, College Marketing, Out of Home | Tagged , , , , , , , , , | Leave a comment

College Marketing Tips for Automakers Part 1

College Marketing Tips for Automakers

Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.  

College Marketing Tips for Automakers

  1. Be Honest and Transparent When Marketing to College Students

Quote Austin Salinas Ford Dealership Manager

A major challenge automakers face when advertising to students is establishing trust. College students distrust traditional advertising and brand messaging. Steve Martin, Co-Creative Partner at Firefly Creative Company, expresses his concerns with marketing to millennials (college students are a subset of millennials): “They think marketing is lying. They don’t believe something just because it’s in the newspaper or on the internet. They’re very skeptical, therefore it’s important for a brand to be authentic or genuine.”

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Posted in Auto, Building Value, College Marketing, College Marketing, On Campus Advertising, Peer to Peer | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

5 Experiential College Marketing Ideas that Work

Does your company want to reach the lucrative college consumer? Are you interested in exploring out-of-the-box ways of marketing to college students? Then this article is for you!

5 Experiential College Marketing Ideas and Why they Work:

Sticky Note Marketing On Campus

1. Sticky Note Marketing On Campus

Sticky note marketing is all about co-creation and engagement making it an effective college marketing strategy. Students love to express themselves and influence brands, and with sticky note marketing they can do just that! Brands can place questions around campus—on campus bulletin boards in high traffic locations—and students can fill in responses on sticky notes and place them under the questions. This creates a dialogue between students and brands, and builds brand awareness on campus.

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Posted in Brand Ambassadors, College Marketing, College Marketing, College Street Teams, Experiential Marketing, generate buzz, Marketing an Experience, Marketing Research, Peer to Peer, Sampling Campaigns | Tagged , , , , , , , , , , , , , , , | 2 Comments

On Campus Marketing Programs that Work!

Effective on campus marketing programs brand ambassadors

Peer-to-Peer Marketing On Campus

As a business or company that is striving to increase sales and build a customer base, marketing to college students makes a lot of sense. The shopping habits and brand loyalty students develop in college can influence future shopping behaviors. Adults in college are savvy consumers that will take the time to learn about a business or a company, before becoming a customer. Attracting this emerging customer base starts with effective, comprehensive on campus marketing programs.

Becoming Visible On Campus

On Campus Marketing Brand Ambassador Promotions

On Campus Marketing Brand Ambassador Promotions

If you stop and think back to your college days, you probably remember that your focus was not necessarily on the latest trends or products, unless they directly related to your immediate wants or needs. This is why effective on campus marketing for products and services that are not part of the daily life of a college student, first starts with making the product or service visible.

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Posted in Branding, Expand clientele, On Campus Advertising, Peer to Peer | Tagged , , , , , | Leave a comment

Build Brand Awareness with College Football Marketing

college football marketing student brand ambassadors

College football marketing provides tremendous branding opportunities for companies looking to reach the college crowd. Explore college football marketing strategies that don’t break the bank and are accessible to both big and small companies.

Low-Cost Options for College Football Marketing

  1. Use College Street Teams to Pass Out Promotional Materials

Brand ambassadors are an excellent way to get your promotional ads into the hands of football game attendees. They can pass out call-to-action coupons, samples, or promotional flyers to attendees as they enter and exit the arena. If you want to target college students specifically, you can hire students to pass out swag in the student section of the stands. This is a fun, interactive way of reaching fans and raising awareness for your brand.

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Posted in Brand Ambassadors, Branding, College Football, Marketing an Experience, Peer to Peer, Sporting Events | Tagged , , , , , , , , , | 1 Comment

The Power Of Peer-to-Peer Marketing On College Campuses

Peer-to-Peer Marketing On College Campuses

Young adults between the ages of 18-24 are a unique group to market to, especially if they are attending college. College students are still somewhat isolated from the daily grind of having to work, yet they are also often on very limited budgets. They are fiercely independent, yet many attending college still rely on their parents somewhat financially. They value experts and professionals’ opinions, but they value and trust advice from friends more; which is why peer-to-peer marketing is highly effective with this age group.

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Potential Benefits of a College Marketing Strategy

Potential Benefits of a College Marketing Strategy

A Look at the Potential Benefits of a College Marketing Strategy

Companies need to thoroughly research their target demographic in order to develop an effective marketing strategy. If you understand your target consumer’s viewpoints and the way they think, you can do a better job of appealing to them. Using this knowledge, you can develop a college marketing strategy that focuses on their values and builds on their experience. Companies who appeal to college students can benefit in a number of ways. Of course, not all companies readily appeal to the college student demographic, but with research, creativity, and innovative marketing techniques you can gain attention with this lucrative target audience. When advertising to college students, you need a mutli-faceted strategy that is regularly measured and tweaked for optimum success.

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Posted in College Marketing, Multi-Media Marketing, Social Influence, Viral Marketing | Tagged , , , , , , , , , , , | Leave a comment

Fraternities and Sororities Influence College Marketing Campaigns Part 1

Sororities Influence College Marketing Campaigns

Fraternity and sorority marketing is a great way for companies to promote their products on campus. Fraternity and sorority groups are comprised of influential members of the student body and can have a big impact on campus trends.

Fraternities and Sororities Have Huge Influence On Campus

Fraternities and sororities have huge influence on campus in part because of their active role within the campus community. Greek organizations require their members to participate in a wide variety of events and activities, such as attending socials and mixers, participating in philanthropic activities, going to assigned tailgates for football games or anything that a chapter sees fit. Their huge social presence within the campus community allows them to interact with many students, both Greek life members and non-Greeks.

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Posted in College Marketing, Peer to Peer, Social Influence | Tagged , , , , , , , , , , , , , , | 3 Comments