Category Archives: Peer to Peer
College brand ambassador programs allow brands to start conversations on campus and meaningfully connect with students through peer-to-peer marketing.
College brand ambassador programs allow brands to connect with students on campus using student influencers. These college brand ambassadors have access to student spaces and connections on campus that allow them to distribute ads and meaningfully start conversations with students. This is an organic type of marketing that resonates with students.
Today’s youth pose a serious challenge to automakers. This article explores college marketing tips for automakers and discusses how the auto industry can appeal to college students.
College Marketing Tips for Automakers
Be Honest and Transparent When Marketing to College Students
A major challenge automakers face when advertising to students is establishing trust. College students distrust traditional advertising and brand messaging. Steve Martin, Co-Creative Partner at Firefly Creative Company, expresses his concerns with marketing to millennials (college students are a subset of millennials): “They think marketing is lying. They don’t believe something just because it’s in the newspaper or on the internet. They’re very skeptical, therefore it’s important for a brand to be authentic or genuine.”
Does your company want to reach the lucrative college consumer? Are you interested in exploring out-of-the-box ways of marketing to college students? Then this article is for you!
5 Experiential College Marketing Ideas and Why they Work:
1. Sticky Note Marketing On Campus
Sticky note marketing is all about co-creation and engagement making it an effective college marketing strategy. Students love to express themselves and influence brands, and with sticky note marketing they can do just that! Brands can place questions around campus—on campus bulletin boards in high traffic locations—and students can fill in responses on sticky notes and place them under the questions. This creates a dialogue between students and brands, and builds brand awareness on campus.
Young adults between the ages of 18-24 are a unique group to market to, especially if they are attending college. College students are still somewhat isolated from the daily grind of having to work, yet they are also often on very limited budgets. They are fiercely independent, yet many attending college still rely on their parents somewhat financially. They value experts and professionals’ opinions, but they value and trust advice from friends more; which is why peer-to-peer marketing is highly effective with this age group.