Category Archives: Out of Home

Attract Students’ Attention with Sidewalk Chalk Advertising

Sidewalk chalk advertising on campus

Sidewalk chalk advertising is a cost-effective way to get your ad in front of students and build brand awareness on college campuses.

3 Reasons Why Brands Should Utilize Chalk Ads when Advertising to Students

1. College Campuses Have a High Concentration of Foot Traffic

Colleges and universities are designed for pedestrians and walking is the main way students get around. Campus sidewalks are filled with students, as students walk between classes or head to the dining hall for lunch. College sporting events also draw large crowds of pedestrian traffic to campuses. All this foot traffic, makes sidewalk chalk ads a great way to increase brand awareness on campus!

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College Advertising Brand Awareness Programs Part 2

College Advertising Brand Awareness Programs Part 2

This blog post explores 3 effective college advertising brand awareness programs that can be utilized on college campuses. Check out this post, if you missed part 1. 

College Advertising Brand Awareness Programs Part 2

4. College Advertising Kiosks

college advertising kiosks brand awareness program

College advertising kiosks are free-standing out-of-home advertising displays that are placed in high-traffic locations on college campuses and are used to reach students as they walk around campus. These large, advertising panels attract students’ attention due to their size and prominent placement around campus. Companies can build brand awareness on campus by strategically placing them near entryways, newspaper racks, ATMs, vending machines, and FedEx, USPS, and UPS drop boxes. Raise awareness and advertise to students with college advertising kiosk displays!

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Social Media Isn’t the Only College Marketing Option

Social Media Isn't the Only College Marketing Option image

Explore effective ways to market to college students that don’t involve social media. See if these college marketing options are right for your brand!

If you visit a college campus, you will notice the majority of college students have their phones in hand or within reach, and many will have laptops and/or tablets out as well. College students are constantly connected; however, that doesn’t mean that social media marketing and online advertising is the only way to reach the college crowd.

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College and Metro Area Marketing: Get Bold with Print

Get Bold with Print: Sticky Note Marketing
Sticky Note Marketing Attracts Attention and Encourages Engagement

Think print advertising is dead? Think again. Print advertising, when used in innovative ways, can leave quite the impression and encourage meaningful engagement. From billboards to magazine ads, there are a lot of different print ads out there, vying for people’s attention. One way to stand out among the clutter is to use ad mediums that aren’t commonly used; this will attract notice and draw attention to your brand.

1.     Make a Statement with Wild Postings

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Advertising on College Campuses Using Out-Of-Home Advertising

Advertising on College Campuses Using Out-Of-Home Advertising

Engage the on-the-go college consumer by advertising on college campuses using out-of-home advertising. This is a fun way to stimulate interest among students!

Traditional forms of advertising—print, broadcast, and digital—don’t typically resonate with college students. First, their changing media consumption habits away from network television to online streaming options—legal or illegal—limits the reach of traditional television commercials. This coupled with their busy lifestyle and their tendency to shy away from traditional advertising makes out-of-home advertising a good choice when reaching college students.

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College Marketing: Beyond Posters, Alternate Ad Spaces on Campus, Part II

alternate ad spaces image

While college posters are a great youth marketing strategy, they can only saturate so many areas of campus—let’s look at ways to access some alternate ad spaces.

In the first installment of this series I discussed students’ living quarters and dining areas as possible alternate ad spaces, as well as offering some college marketing plans for exploiting them. What I like about those two categories is their distance from the more “academic” or “collegiate” spaces on campus—i.e., they aren’t places where students go exclusively to study or work, but primarily ones where they do the business of living. So let’s look at some more student hotspots that share this characteristic.

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College Marketing: Beyond Posters, Alternate Ad Spaces on Campus Part I

Alternate Ad Spaces image

While college posters are a great youth marketing strategy, they can only saturate so many areas of campus—let’s look at ways to access some alternate ad spaces.

Campus posters, college street teams, and event marketing are all excellent college advertising strategies, but they focus on people moving around select areas of campus, which means they can’t achieve complete saturation. Students might not pass by the right place, or an event could simply not pique their interest. So what are some ways to access different regions of campus in order to include more students?

Dorms and Student Apartment

Why not market to college students right where they live? Door hangers are an effective home advertising solution—easy to distribute, impossible to ignore, and cheap to produce (relative to larger posters). Student marketing agents can quickly affix hundreds to thousands of door hangers just by hitting several dorm buildings or student apartment complexes within a small geographical area. And since the advertisement is right on an individual’s front door, it gets guaranteed exposure, which can’t be said for most college marketing strategies. Also, unlike a poster, the hanger is theirs to keep, so including a coupon on it would be more feasible.

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Off-Campus Experiential Marketing: Reaching Millennials Through Music Festivals

Off-Campus Experiential Marketing: Reaching Millennials Through Music Festivals

Music festivals make excellent venues for off-campus experiential marketing, as they draw large crowds of people who want an experience.

The youth have always had a fascination with music. In fact, a large portion of the music created today is made with the youth in mind. They eagerly consume it and use it as an outlet to vent their anger and frustrations. Oftentimes the youth feel misunderstood by their parents, by older generations, and even by themselves. They listen to music to feel understood and connected with their peers and the world at large. Through music they can experience their hopes and desires, and feel reassured.

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Off-Campus Experiential Marketing: 7 Music festivals to Target When Reaching Millennials

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3 Key Ways to Succeed at College Marketing to College Students on Campus

3 Key Ways to Succeed at College Marketing to College Students on Campus

Reaching the college market can be an easy process when combined with the right partner. Here is how combining 3 different advertising approaches simultaneously can really capture college students’ attention.

There is a lot of noise on college campuses. Many companies are trying to outdo each other in finding ways to really make the best impact in engaging this audience, as they can turn into lifelong customer if the relationship begins the right way. However, in the face of ever changing technology, the core programs where college marketing began still remain strong and effective.

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