Category Archives: Out of Home
Sidewalk chalk advertising is a cost-effective way to get your ad in front of students and build brand awareness on college campuses.
3 Reasons Why Brands Should Utilize Chalk Ads when Advertising to Students
1. College Campuses Have a High Concentration of Foot Traffic
Colleges and universities are designed for pedestrians and walking is the main way students get around. Campus sidewalks are filled with students, as students walk between classes or head to the dining hall for lunch. College sporting events also draw large crowds of pedestrian traffic to campuses. All this foot traffic, makes sidewalk chalk ads a great way to increase brand awareness on campus!
This blog post explores 3 effective college advertising brand awareness programs that can be utilized on college campuses. Check out this post, if you missed part 1.
College Advertising Brand Awareness Programs Part 2
4. College Advertising Kiosks
College advertising kiosks are free-standing out-of-home advertising displays that are placed in high-traffic locations on college campuses and are used to reach students as they walk around campus. These large, advertising panels attract students’ attention due to their size and prominent placement around campus. Companies can build brand awareness on campus by strategically placing them near entryways, newspaper racks, ATMs, vending machines, and FedEx, USPS, and UPS drop boxes. Raise awareness and advertise to students with college advertising kiosk displays!
Think print advertising is dead? Think again. Print advertising, when used in innovative ways, can leave quite the impression and encourage meaningful engagement. From billboards to magazine ads, there are a lot of different print ads out there, vying for people’s attention. One way to stand out among the clutter is to use ad mediums that aren’t commonly used; this will attract notice and draw attention to your brand.
1. Make a Statement with Wild Postings
Engage the on-the-go college consumer by advertising on college campuses using out-of-home advertising. This is a fun way to stimulate interest among students!
Traditional forms of advertising—print, broadcast, and digital—don’t typically resonate with college students. First, their changing media consumption habits away from network television to online streaming options—legal or illegal—limits the reach of traditional television commercials. This coupled with their busy lifestyle and their tendency to shy away from traditional advertising makes out-of-home advertising a good choice when reaching college students.
Music festivals make excellent venues for off-campus experiential marketing, as they draw large crowds of people who want an experience.
The youth have always had a fascination with music. In fact, a large portion of the music created today is made with the youth in mind. They eagerly consume it and use it as an outlet to vent their anger and frustrations. Oftentimes the youth feel misunderstood by their parents, by older generations, and even by themselves. They listen to music to feel understood and connected with their peers and the world at large. Through music they can experience their hopes and desires, and feel reassured.
Reaching the college market can be an easy process when combined with the right partner. Here is how combining 3 different advertising approaches simultaneously can really capture college students’ attention.
There is a lot of noise on college campuses. Many companies are trying to outdo each other in finding ways to really make the best impact in engaging this audience, as they can turn into lifelong customer if the relationship begins the right way. However, in the face of ever changing technology, the core programs where college marketing began still remain strong and effective.