Category Archives: Nostalgia

Using Nostalgia to Reach Millennials

Using Nostalgia to Reach Millennials image

Using nostalgia to reach millennials is an effective youth marketing strategy as it relies on storytelling marketing and allows millennials to reminisce about their childhood.

In Pop Cultures Tie-Ins, Past, I discussed the media’s use of past pop culture artifacts to engage millennials and how marketers can use past pop cultural icons to evoke feelings reminiscent of childhood. In this blog, I will explore the importance of using nostalgia to reach millennials and the marketing benefits associated with this youth marketing tactic.

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Pop Culture Tie-Ins, Past

Utilizing pop culture references, both past and present, may be one good way for collegiate marketers to capture the attention of media-saturated youths.

Immersed as people today—especially young people—are in various forms of entertainment media, which are themselves interlinked at an unprecedented level, it makes sense for companies wishing to reach college students to use popular culture as a youth marketing tool. In a two-part series, I will broadly examine the possibilities of integrating pop culture tie-ins, present and past, to such ad campaigns.

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Pop Culture Tie-Ins, Present

Utilizing pop culture references, both past and present, may be one good way for collegiate marketers to capture the attention of media-saturated youths.

Continuing from my previous blog, in which I briefly examined some possibilities for youth marketing campaigns to tie-in popular culture references from the target group’s childhood, I will now discuss the present-day opportunities afforded companies interested in college advertising.

Thanks to the proliferation of computers and other electronics, as well as the rapid advances in technological hardware, popular culture today is a bigger treasure trove for youth marketing companies than ever before. College students are plugged into one gadget or another seemingly all the time, and this means that information spreads literally at the speed of light. Videos, memes, and all manner of content can go from unknown to popular around the globe practically overnight.

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Posted in College Advertising, College Marketing, Digital Marketing, Nostalgia, Youth Marketing, YouTube Social Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment