Category Archives: Off-Campus

Musicians Use College Marketing to Grow Fan Base

Musicians Use College Marketing to Grow Fan Base

Aspiring musicians use college marketing to grow fan base and catapult to success. Musicians use college marketing to raise awareness, increase record sales, and promote upcoming concerts and events.

Youth culture influences music trends. This can be seen in the rise in popularity in Electronic Dance Music (EDM) with the Ultra Music Festival boasting over 2 million Facebook fans and attracting over 300,000 attendees, and that’s just one of the popular EDM festivals; the Electric Daisy Carnival in Las Vegas has over 1 million likes on Facebook and also attracts over 300,000 attendees each year.

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Off-Campus Experiential Marketing: 7 Music festivals to Target When Reaching Millennials

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Reaching Millennials Through Off-Campus Experiential Marketing

Reaching Millennials Through Off-Campus Experiential Marketing

Millennials love to push boundaries and experience new things, making experiential marketing a highly effective college marketing approach. Millennials can’t stand to miss out on the latest gossip or news, and they desperately want to be included in events their peers are partaking in. That’s why they spend a great deal of time on Facebook despite their frustrations with it. Event marketing plays on this mentality—the desire to be a part of the action—while creating fun experiences and quality interactions.

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