Category Archives: Metro Area Marketing
Think print advertising is dead? Think again. Print advertising, when used in innovative ways, can leave quite the impression and encourage meaningful engagement. From billboards to magazine ads, there are a lot of different print ads out there, vying for people’s attention. One way to stand out among the clutter is to use ad mediums that aren’t commonly used; this will attract notice and draw attention to your brand.
1. Make a Statement with Wild Postings
Use sampling campaigns to engage prospective clients and test consumer reactions to new products.
Test Consumer Reactions to New Products
It’s important to test consumer reactions to new products before releasing them into the mainstream. With sampling campaigns, brands have the opportunity to gain valuable insights into the consumer mindset—to engage with prospective clients and to listen to what they have to say. Sampling campaigns should generate interest and build excitement with consumers, as well as solicit advice, feedback, and opinions from potential customers. It’s a time to let consumer voices shine.
Millennials love to push boundaries and experience new things, making experiential marketing a highly effective college marketing approach. Millennials can’t stand to miss out on the latest gossip or news, and they desperately want to be included in events their peers are partaking in. That’s why they spend a great deal of time on Facebook despite their frustrations with it. Event marketing plays on this mentality—the desire to be a part of the action—while creating fun experiences and quality interactions.