Category Archives: Coupons

College Marketing Ideas for Back to School Part 1

1. Offer College Student Discounts

college marketing ideas back to school

A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.

2. Provide Students with Free Samples

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College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.

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Posted in Advertising On College Campuses, Advertising to Students, Back to School, Cafe Marketing, College Football, College Marketing, College Sampling, Coupons, Dorm Room Advertising, Expand clientele, Java Sleeve Advertising, On Campus Advertising, Orientation | Tagged , , , , , , , , , , , , , , | 1 Comment

Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

College students value convenience and are impulse purchasers. Pizza and delivery restaurants can increase sales with on campus advertising.

College students are a critical demographic for pizza and delivery restaurants. College students have atypical eating patterns; they keep strange hours and value foods that cater to their on-the-go lifestyle. Convenience matters greatly to them, and they are willing to pay a premium for convenience.

They appreciate anything that allows them to sleep in a little later, party a little longer, and saves them time and hassle. That’s why they value restaurants that offer delivery; they can have food brought to them without having to waste unnecessary time and energy. It allows them to spend more time doing what they want. Pizza will always be one of their go-to foods because they can have it delivered at all hours of the day or night, which caters to their ever-changing schedules.

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Posted in Advertising, Advertising On College Campuses, Branding, College Advertising, College Marketing, College Street Teams, Coupons, Direct, Expand clientele, Peer to Peer | Tagged , , , , , , | Comments Off on Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

College Marketing: Promoting Health During the New Year

College Marketing: Promoting Health During the New Year

Promoting health during the New Year and advertising on college campuses is an excellent way for workout facilities to gain new clientele.

The New Year is an excellent time for brands and businesses featuring health and fitness products and services to advertise to students. Top New Year’s resolutions, include living a healthier lifestyle, getting in shape, and maintaining a better diet. College students are interested in their health, not just to maintain their appearance or lose weight—though that certainly does play a part—but because they want to be healthy and active.

There is a growing interest among college students and teens in organic foods, vegetarian and vegan options, and sustainable cultivation. This make sense given that the youth care about supporting their community and care about the environment. Buying organic food from sustainable sources allows them to feel good about eating healthily, but also lets them feel good about contributing to a good cause.

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Posted in Cause Marketing, College Advertising, College Marketing, College Sampling, College Street Teams, Coupons, Health and Fitness, Incentive, Peer to Peer | Tagged , , , , , , | Leave a comment

Coupons are Key in College Advertising

Coupons are Key in College Advertising

Providing college students with an incentive to act is an essential college marketing strategy.

College students tend to live in the moment and are highly influenced by their desire to have fun, balanced with their love for a good deal. It is of upmost importance when advertising to students to come up with a college marketing strategy that is eye catching, direct, and provides students with an incentive.

If your company wants to capture this key demographic (18-29 year olds) and expand its customer base, collegiate marketing is the answer. One highly effective way of reaching college students is by providing them with a coupon to your place of business. This gives them an incentive to take action and leaves them satisfied on two fronts: they are happy they received a deal and they are happy with the product/service.

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How to Create a Loyal Customer Base through College Advertising On Campus

How to Create a Loyal Customer Base through College Advertising On Campus

Creating a student appreciation day or event and advertising it on college campuses is a great way to reach college students and create repeat customers.

College students like to be appreciated and when they find a company that respects them, it creates loyalty in the consumer. When a company has a college student appreciation day, it really can attract quite a following among college students. For Example, on Monday nights in Tallahassee Chic-fil-A has college night; all college students with a valid id can receive a free chicken sandwich with the purchase of any other menu item.

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Posted in Advertising On College Campuses, Advertising to Students, Building Value, College Advertising, Coupons, Exclusivity, Incentive, On Campus Advertising | Tagged , , , , , , , , , , | Leave a comment

Utilize SMS Mobile Coupons in Your Next College Marketing Plan

SMS mobile coupons college marketing image

SMS mobile coupons are a fast, efficient way of marketing to college students. They provide students with an incentive to act and are a great college marketing tool. 

SMS mobile coupons are increasingly popular among the college demographic and are a great form of college student marketing. For the majority of college students, their smartphones have become an essential component of their everyday life. They use it to text, send e-mails, check social media sites, take photographs, browse the web, and as a phone. Their phones have become their lifeline to the world. They use their phones to socialize and stay up-to-date with what is happening in the world.

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