Category Archives: Health and Fitness

How Brands Can Capitalize on Health Conscious Millennials

How Brands Can Capitalize on Health Conscious Millennials

Millennials care about health and fitness and this is affecting their purchasing decisions and consumer habits. Learn how brands can capitalize on health conscious millennials and gain loyal customers.

Health Conscious Millennials Influence Industries

There is a growing interest in fitness and health among the millennial generation. According to the JWTIntelligence Report, The Future 100: Trends and Change to Watch in 2015, “The face of the youth is changing as Millennials become more aware of their health longevity. Fitness and health are being rebranded in hip and sociable ways.”

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Why Fitness Brands Should Advertise to College Students

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Why Fitness Brands Should Advertise to College Students?

College students are interested in leading healthy lifestyles and fitness brands can help them reach their goals and fuel their passions. Fitness brands should advertise to college students to develop brand loyalty and to set lifetime patterns in motion.

Opportunities abound for fitness brands looking to expand their college and youth consumer base.  Fitness brands should view college students as an ideal marketing segment for several reasons. First, they genuinely have an interest in fitness and health; unlike older demographics that oftentimes join gyms or alter their diets based on health-related problems or aging, college students and teens are pursuing healthy lifestyles on their own initiative. They’re taking proactive measures to improve their quality of life now.

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College Marketing: Promoting Health During the New Year

College Marketing: Promoting Health During the New Year

Promoting health during the New Year and advertising on college campuses is an excellent way for workout facilities to gain new clientele.

The New Year is an excellent time for brands and businesses featuring health and fitness products and services to advertise to students. Top New Year’s resolutions, include living a healthier lifestyle, getting in shape, and maintaining a better diet. College students are interested in their health, not just to maintain their appearance or lose weight—though that certainly does play a part—but because they want to be healthy and active.

There is a growing interest among college students and teens in organic foods, vegetarian and vegan options, and sustainable cultivation. This make sense given that the youth care about supporting their community and care about the environment. Buying organic food from sustainable sources allows them to feel good about eating healthily, but also lets them feel good about contributing to a good cause.

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Marketing Health: Use On Campus Advertising to Promote Safer Smoking Alternatives

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On campus advertising promoting safer smoking alternatives, such as e-cigarettes, can help reduce cigarette consumption among college students.

A significant portion of college students and young adults choose to smoke cigarettes regardless of the consequences. One of my friends in college was a prolific smoker; she referred to her cigarettes as cancer sticks and joked about the long term repercussions. Many college students, like my friend, are well aware of the health risks involved and “despite crusades and campaigns encouraging young people not to take up smoking, a third are currently using tobacco products”.[1] Solely stating facts and issuing warnings against the dangers of tobacco use will not dissuade college smokers to quit; a different method must be utilized when reaching college students.

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College Marketing: Marketing Health to College Students

College Marketing: Marketing Health to College Students

College students spend a great deal of discretionary funds on food and beverages. Foodservice companies should capitalize on college students’ interest in healthier meal options and engage in college marketing techniques as a way of reaching college students.     

College students may seem unlikely candidates for health products or services given their tendencies for late night partying, heavy drinking, and overeating of junk food. However, most students care immensely about their health and staying in shape. College students are walking dichotomies. They like to maintain healthy lifestyles during the week, but when the weekend rolls around they like to let loose and have fun.

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