Category Archives: Graduation

2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennial Marketing Strategies for Multi-Generational Marketing
Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce.

Millennials have a close relationship with their parents and while part of this closeness stems from economic necessity due to high unemployment rates, the rising cost of college, and uncertain career prospects, it is not the only factor at play. In fact,  “40% of 18- to 24-year-olds currently live with their parents, and the vast majority of them say they did not move back home because of economic conditions (in fact many of them never moved out in the first place).”[1]

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Posted in Admissions Marketing, Back to School, Graduation, Orientation, Recruitment, Special Events | Tagged , , , , , , , , | Comments Off on 2 Millennial Marketing Strategies for Multi-Generational Marketing

5 Tips for Effective On Campus College Marketing to Students

Effective On Campus College Marketing to Students

Reach the elusive, active, niche college student marketplace where students live, study and play using these 5 tips on effective on campus college marketing to students.

Back to school college marketing and  spring break college marketing are excellent times for brands to connect with college students. Food and beverage, entertainment, and automotive industries often all vie for reaching students and leaving impressions on the 18-24 year old COLLEGE demographic. Given that students are making brand decisions, many for the first time, creates an opportunity for brands to connect with students and create lifetime customers. However, using an inappropriate marketing strategy will leave you with little results.

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Posted in Authenticity, College Marketing, Graduation, Marketing, Mobile Marketing, Orientation, Peer to Peer | Tagged , , , , , , , , , , , , | Leave a comment