Category Archives: Food and Beverage
Millennials care about health and fitness and this is affecting their purchasing decisions and consumer habits. Learn how brands can capitalize on health conscious millennials and gain loyal customers.
Health Conscious Millennials Influence Industries
There is a growing interest in fitness and health among the millennial generation. According to the JWTIntelligence Report, The Future 100: Trends and Change to Watch in 2015, “The face of the youth is changing as Millennials become more aware of their health longevity. Fitness and health are being rebranded in hip and sociable ways.”
10 Reasons Snack Brands Should Advertise to College Students
- College students significantly influence the snack industry
The serious snacking habits of college students contributed heavily to the $18.5 billion worth of snack sales in US restaurants, vending machines, and mobile vendors that was expected last year.
- College students are willing to spend on snacks
Consumers between the ages of 18 and 24 spend the highest percentage of their income on snacks and non-alcoholic beverages.
- College students consume a lot of snacks
At least 35% of the meals eaten by Millennials aren’t meals at all, but snacks.
- A significant portion of college students snack daily
Four in 10 Millennials snack more than once daily, reports research firm Technomic.
College students are impulsive, social, and adventurous—making them an ideal target audience. Restaurants should use college marketing to gain clientele.
Restaurants, especially more expensive dining establishments, have a tendency to neglect advertising to college students—casting them off as cheap. However, this is a mistake as college students value experiences over consumer goods, are adventurous eaters, and love social gatherings. Plus, “87% of Millennials will splurge on a nice meal even when money is tight.” These qualities make them ideal customers.
So how do you attract college students to your establishment? First and foremost, take a look at your menu. Do you offer unique flavor combinations? Do you have a wide variety of options? Do you allow customization of items? Do you mention where your food is coming from? Millennials appreciate high-quality food that tastes good, but the experience is of equal importance.