Category Archives: Food and Beverage

Energy Drink College Sampling Strategies

Energy Drink College Sampling Strategies

The best way to expose students to your energy drink and get them excited about your brand is to let them experience it. On campus sampling gives your brand that opportunity. For effective on campus sampling promotions, it’s important to pay attention to timing and approach.

Key Times for Energy Drink College Sampling Promotions

Timing is critical when distributing energy drinks to students. You want to make sure you’re providing samples to students when they need it most and will most appreciate the energy boost.

  • Early Morning Rush: Consider handing energy drinks out as students leave their dorms in the early morning or passing out bottles at high-traffic bus stops as students arrive on campus. Mornings are always tough on students and they will appreciate the extra jolt of energy.
  • Midterms, Finals, and Late Night Cram Sessions: Midterms and Finals week are stressful times on campus as students rush to get in papers and study for their exams. Energy drink companies can help students during this hectic period by passing out energy drinks in campus libraries, study areas, computer labs, and student lounges.
  • As Students Enter the Gym: Athletes and fitness conscious students are always looking for ways to get the most out of their workout and gym session. A caffeine boost can help push them to their limits and provide them with extra motivation. Giving away free energy drinks at gyms is particularly beneficial for energy drink companies that specialize in healthy, all natural, organic, and/or low-calorie energy drinks.
  • Large Events on Campus: If you’re a start-up energy drink company or are just trying to reach as many students as possible, in a short amount of time, consider promoting samples at large scale events, such as tailgating events, concerts, athletic events, homecoming, and other high-traffic venues.

College Brand Ambassador Strategies for Energy Drink Companies

One of the most common misconceptions about college marketing is that all brand ambassadors are the same. This couldn’t be further from the truth. Brand ambassadors can make or break your campaign. They are the people who interact with students and promote your company, so it’s important you select the right people for the job.

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How Brands Can Capitalize on Health Conscious Millennials

How Brands Can Capitalize on Health Conscious Millennials

Millennials care about health and fitness and this is affecting their purchasing decisions and consumer habits. Learn how brands can capitalize on health conscious millennials and gain loyal customers.

Health Conscious Millennials Influence Industries

There is a growing interest in fitness and health among the millennial generation. According to the JWTIntelligence Report, The Future 100: Trends and Change to Watch in 2015, “The face of the youth is changing as Millennials become more aware of their health longevity. Fitness and health are being rebranded in hip and sociable ways.”

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10 Reasons Snack Brands Should Advertise to College Students

10 Reasons Snack Brands Should Advertise to College Students

10 Reasons Snack Brands Should Advertise to College Students

  1. College students significantly influence the snack industry

The serious snacking habits of college students contributed heavily to the $18.5 billion worth of snack sales in US restaurants, vending machines, and mobile vendors that was expected last year.[1]

  1. College students are willing to spend on snacks

Consumers between the ages of 18 and 24 spend the highest percentage of their income on snacks and non-alcoholic beverages.[2]

  1. College students consume a lot of snacks

At least 35% of the meals eaten by Millennials aren’t meals at all, but snacks.[3]

  1. A significant portion of college students snack daily

Four in 10 Millennials snack more than once daily, reports research firm Technomic.[4]

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Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

Pizza and Delivery Restaurants Can Increase Sales with On Campus Advertising

College students value convenience and are impulse purchasers. Pizza and delivery restaurants can increase sales with on campus advertising.

College students are a critical demographic for pizza and delivery restaurants. College students have atypical eating patterns; they keep strange hours and value foods that cater to their on-the-go lifestyle. Convenience matters greatly to them, and they are willing to pay a premium for convenience.

They appreciate anything that allows them to sleep in a little later, party a little longer, and saves them time and hassle. That’s why they value restaurants that offer delivery; they can have food brought to them without having to waste unnecessary time and energy. It allows them to spend more time doing what they want. Pizza will always be one of their go-to foods because they can have it delivered at all hours of the day or night, which caters to their ever-changing schedules.

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How Restaurants Can Appeal to Millennials

How Restaurants Can Appeal to Millennials Restaurants need to focus on appealing to millennials in order to tap into this lucrative, trend-setting demographic. This blog discusses the importance of the millennial demographic on the restaurant industry and how restaurants can appeal to millennials, gain customers, and remain relevant.

Why Restaurants Need to Appeal to Millennials:

  • Millennials have cut back annual restaurant visits by 21% over the last seven years.[i]
  • Millennials constitute 25% of the US population.[ii]
  • Millennials will spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes, a significant portion of which will naturally be on foods and beverages.[iii]
  • Millennials set trends in the food and beverage industry and carry significant influence over their peers, as well as generations before and after them

How Restaurant Can Appeal to Millennials:

  • Provide millennials with a social experience by offering communal seating, tapas style dining to encourage sharing, a themed night, or another experience that encourages socialization.
  • Offer global flavors, unique food combinations, and customization options to appeal to millennials’ quest for adventure and personal expression.
  • Provide them with a brand story to show authenticity and transparency; millennials want to know where their food is coming from.
  • Offer new items periodically to keep interest up; millennials love to try new things and will quickly get bored with a restaurant if there isn’t the option to try something new.

How to Advertise Your Restaurant to Millennials:

  • Hire millennials to gain insight into the demographic in order to create authentic campaigns that resonate with millennials.
  • Use social influencers to spread the word about your restaurant.
  • Encourage co-creation by having diners upload pictures of themselves onto social media accounts for the chance to win prizes.
  • Drive traffic to your restaurant by passing out coupons on college campuses.
  • Encourage feedback from diners and listen to what they like and don’t like.
  • Keep your campaign fun, entertaining, and relevant.

 How Restaurants Can Appeal to Millennials Example

Buca Di Beppo College Poster

Buca di Beppo created a campaign designed to appeal to college students—a lucrative subset of millennials. Buca’s goal was to raise awareness among students, student groups, fraternities and sororities, and other campus organizations to increase patronage and encourage students to use Buca for student functions and events. Buca made college students feel special by offering an exclusive college student discount.

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Restaurants Should Use College Marketing to Attract Customers

College students are impulsive, social, and adventurous—making them an ideal target audience. Restaurants should use college marketing to gain clientele.

Restaurants, especially more expensive dining establishments, have a tendency to neglect advertising to college students—casting them off as cheap. However, this is a mistake as college students value experiences over consumer goods, are adventurous eaters, and love social gatherings. Plus, “87% of Millennials will splurge on a nice meal even when money is tight.”[1] These qualities make them ideal customers.

So how do you attract college students to your establishment? First and foremost, take a look at your menu. Do you offer unique flavor combinations? Do you have a wide variety of options? Do you allow customization of items? Do you mention where your food is coming from? Millennials appreciate high-quality food that tastes good, but the experience is of equal importance.

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Candy Companies Reaching College Students

Candy Companies Reaching College Students
Candy companies reaching college students using nostalgia marketing, peer-to-peer marketing, and sampling campaigns will increase brand awareness and drive brand-consumer engagement. 

The holiday season is a big time for candy and chocolate companies. After all, what would Halloween be like without trick-or-treaters, Christmas without fudge and candy canes, and Valentine’s Day without chocolate? Links between candy and holidays are forever ingrained in the consumer mindset; they have become part of the national consciousness, incorporated into holiday celebrations, and integrated into family traditions.

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College Marketing: How to Use College Event Marketing to Promote Food and Beverage Products

How to Use College Event Marketing to Promote Food and Beverage Products

Experiential marketing and event marketing campaigns engage students and allow them to partake in the brand experience. These approaches will enable students to connect with your brand and form positive associations with your product.

Innovative snack companies and brands are turning towards college experiential marketing and college event marketing in lieu of more traditional marketing approaches when advertising to students. Many consumers, especially millennials, want to connect and engage with brands. By using unconventional marketing channels, you allow consumers to not only experience your brand but to add to the brand experience. This is important “as millennials feel a sense of co-ownership towards brands and products.”[1] Your brand will capture students’ attention and gain consumer loyalty through engagement and interaction.

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The Important Role the College Demographic has on the Snack Industry


The Important Role the College Demographic has on the Snack Industry

Snack companies should utilize collegiate marketing and on-campus advertising to target the snack-crazed, on-the-go college consumer.

College students keep strange hours and their busy lifestyle impacts their choice of food and beverage purchases. They want food that does not slow them down and adds value to their lives. Snacks that cater to their on-the-go lifestyle are hugely popular among the college crowd, making college students a key consumer segment for the snack industry: “In fact, the serious snacking habits of college students contributed heavily to the $18.5 billion worth of snack sales in US restaurants, vending machines, and mobile vendors that was expected last year.”[1] This shows the important role college consumers have on the snack industry.

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College Marketing: Marketing Health to College Students

College Marketing: Marketing Health to College Students

College students spend a great deal of discretionary funds on food and beverages. Foodservice companies should capitalize on college students’ interest in healthier meal options and engage in college marketing techniques as a way of reaching college students.     

College students may seem unlikely candidates for health products or services given their tendencies for late night partying, heavy drinking, and overeating of junk food. However, most students care immensely about their health and staying in shape. College students are walking dichotomies. They like to maintain healthy lifestyles during the week, but when the weekend rolls around they like to let loose and have fun.

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