Category Archives: Guerilla
Utilize college street teams to effectively push your product or event in a positive way. Doing so will help you create a word of mouth viral marketing strategy.
College street teams are a key element when promoting a company, product, or event. A college street team is made up of college students or young adults. This makes the people in the street team relatable to their peers and gives a higher degree of confidence and credibility to the event or product they’re advertising.
College students are more willing to trust their fellow classmates or peers—they do so everyday—rather than an a corporation trying to sell them a product. They want someone to whom they can relate. When comprising a street team, it is important to have people of various backgrounds. You have the common age factor but you also want to be diversified in areas of race, gender, athleticism, etc. so you can capture all markets of the college student population.