Category Archives: Experiential Marketing

3 College Marketing Tips to Utilize During Back to School

3 College Marketing Tips to Utilize During Back to School

Want to market to college students this fall? Here are 3 college marketing tips to utilize during back to school to make your marketing campaign a success.

3 College Marketing Tips to Utilize During Back to School

Make Personal Connections with Students During Back to School

Back to school is an exciting time for students. Freshmen will be beginning their collegiate journey, while upperclassmen will be reconnecting with friends and reacquainting themselves with their university.

Back to school is an excellent time for brands to connect and engage with students on campus. Excitement will be high as students prepare for their new classes and the start of the semester. The trick to successful back to school marketing is to make personal connections with students.

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Reasons to Use College Experiential Marketing

On Campus College Experiential Marketing Campaign

What is college experiential marketing and why does it work? This article addresses these questions and explores reasons to use college experiential marketing.

What is College Experiential Marketing?

College experiential marketing is an innovative type of marketing that helps brands create experiences for students while branding their products. The reason college experiential marketing works so well, is that you’re providing students with an experience that allows them to emotionally connect with your brand.

Mary Angelou explains the power of forming emotional connections with others, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

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5 Experiential College Marketing Ideas that Work

Does your company want to reach the lucrative college consumer? Are you interested in exploring out-of-the-box ways of marketing to college students? Then this article is for you!

5 Experiential College Marketing Ideas and Why they Work:

Sticky Note Marketing On Campus

1. Sticky Note Marketing On Campus

Sticky note marketing is all about co-creation and engagement making it an effective college marketing strategy. Students love to express themselves and influence brands, and with sticky note marketing they can do just that! Brands can place questions around campus—on campus bulletin boards in high traffic locations—and students can fill in responses on sticky notes and place them under the questions. This creates a dialogue between students and brands, and builds brand awareness on campus.

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Posted in Brand Ambassadors, College Marketing, College Marketing, College Street Teams, Experiential Marketing, generate buzz, Marketing an Experience, Marketing Research, Peer to Peer, Sampling Campaigns | Tagged , , , , , , , , , , , , , , , | 2 Comments

Build Brand Awareness with College Football Marketing

college football marketing student brand ambassadors

College football marketing provides tremendous branding opportunities for companies looking to reach the college crowd. Explore college football marketing strategies that don’t break the bank and are accessible to both big and small companies.

Low-Cost Options for College Football Marketing

  1. Use College Street Teams to Pass Out Promotional Materials

Brand ambassadors are an excellent way to get your promotional ads into the hands of football game attendees. They can pass out call-to-action coupons, samples, or promotional flyers to attendees as they enter and exit the arena. If you want to target college students specifically, you can hire students to pass out swag in the student section of the stands. This is a fun, interactive way of reaching fans and raising awareness for your brand.

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Posted in Brand Ambassadors, Branding, College Football, Marketing an Experience, Peer to Peer, Sporting Events | Tagged , , , , , , , , , | 1 Comment

College Marketing Ideas for Back to School Part 2

In my last blog, College Marketing Ideas for Back to School Part 1, I listed 5 college marketing ideas for reaching students during the fall semester. In this blog, I will explore 5 additional college marketing ideas for back-to-college marketing.

6. Advertise at College Football Games and Sporting Events

Advertise at College Football Games and Sporting Events

College sporting events are great venues for connecting with college students and promoting your brand! High-traffic games provide opportunities to deliver your message to large crowds of college students in fun, interactive ways. There are many options to advertise at college football games and other popular sporting events that don’t require huge budgets. Consider advertising at tailgating events, using brand ambassadors to pass out product samples or promotional material, having fraternities or sororities host game day parties and introduce your product, promoting sweepstakes and contests, or setting up on-campus game day events.

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Posted in Advertising On College Campuses, Advertising to Students, Back to School, Branding, Cafe Marketing, College Football, College Marketing, Dorm Room Advertising, Experiential Marketing, Orientation | Tagged , , , , , , , , , , | 1 Comment

2014 Most Popular College Advertising Blog Posts

Here’s a list of the 5 most popular college advertising blog posts on College Marketing INsider from 2014:

Millennial Marketing Strategies for Multi-Generational Marketing

1. 2 Millennial Marketing Strategies for Multi-Generational Marketing

Millennials hold the key to multi-generational marketing as their power to influence other generations is quite substantial despite, or perhaps because of, the struggles they face in the workforce. Explore 2 millennial marketing strategies for multi-generational marketing here.

Get Bold with Print: Sticky Note Marketing

2. College and Metro Area Marketing: Get Bold with Print

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Posted in Advertising, Advertising On College Campuses, Branding, College Advertising, College Marketing, Expand clientele, Marketing an Experience, Multiple Marketing Channels, Pizza Box Advertising, Print Advertising | Tagged , , , , , , , , , , , | Comments Off on 2014 Most Popular College Advertising Blog Posts

Musicians Use College Marketing to Grow Fan Base

Musicians Use College Marketing to Grow Fan Base

Aspiring musicians use college marketing to grow fan base and catapult to success. Musicians use college marketing to raise awareness, increase record sales, and promote upcoming concerts and events.

Youth culture influences music trends. This can be seen in the rise in popularity in Electronic Dance Music (EDM) with the Ultra Music Festival boasting over 2 million Facebook fans and attracting over 300,000 attendees, and that’s just one of the popular EDM festivals; the Electric Daisy Carnival in Las Vegas has over 1 million likes on Facebook and also attracts over 300,000 attendees each year.

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Posted in Advertising On College Campuses, Branding, College Demographic, College Marketing, Entertainment, Expand clientele, Experiential Marketing, Marketing an Experience, Off-Campus, Social Media Marketing, Special Events, Target Audience | Tagged , , , , , , , , , , , , , | Leave a comment

Attract College Students to the Slopes by Marketing Adventure

Attract College Students to the Slopes by Marketing Adventure

The planning and logistics of skiing can scare people away from the sport. However, you can counter this and attract college students to the slopes by marketing adventure.

Skiing can seem like a lot of work, especially for those who’ve never experienced it before. There are a lot of logistical concerns one must plan before even hitting the slopes, including: arranging transportation to the ski area, renting gear and transporting it to the slopes, buying lift tickets or ski passes, obtaining the right winter gear, clothing, and accessories, and securing lodging to name a few. This can be intimidating and scare people away from skiing. However, ski areas can counter this and attract college students to the slopes by marketing adventure.

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Posted in Advertising On College Campuses, Building Value, College Demographic, College Marketing, Expand clientele, Marketing, Marketing an Experience, Special Events, Vacation | Tagged , , , , , , , , | Comments Off on Attract College Students to the Slopes by Marketing Adventure

College and Metro Area Marketing: Get Bold with Print

Get Bold with Print: Sticky Note Marketing
Sticky Note Marketing Attracts Attention and Encourages Engagement

Think print advertising is dead? Think again. Print advertising, when used in innovative ways, can leave quite the impression and encourage meaningful engagement. From billboards to magazine ads, there are a lot of different print ads out there, vying for people’s attention. One way to stand out among the clutter is to use ad mediums that aren’t commonly used; this will attract notice and draw attention to your brand.

1.     Make a Statement with Wild Postings

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Posted in Advertising, Brand Engagement, Brand Image, Branding, Experiential Marketing, Metro Area Marketing, Out of Home, Print Advertising | Tagged , , , , , , , , | Comments Off on College and Metro Area Marketing: Get Bold with Print

3 Innovative Back-to-College Marketing Ideas

innovative back-to-college marketing ideas image

3 Innovative Back-to-College Marketing Ideas

This blog post will explore 3 innovative back-to-college marketing ideas that will make your brand stand out among competitors and leave an impression on incoming college students.  

1. Use Upperclassmen Influencers

One excellent back-to-college marketing idea is to use upperclassmen to engage with freshmen students at orientation. Starting college for the first time is a major life changing event. Students beginning their transition into college are brimming with anticipation, hope, excitement, nervousness, and fear. Upperclassmen can alleviate some of their worries, show them the ins-and-outs of college life, and promote your company in a authentic meaningful way.

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Posted in Back to School, College Advertising, generate buzz, On Campus Advertising, Orientation, Stair Advertising | Tagged , , , , , , , , , , | 4 Comments